But the most important thing I've learned is that trying to create for an algorithm ultimately takes

But the most important thing I’ve learned is that trying to create for an algorithm ultimately takes away from creating for actual people." - absolutely agree.

Also, once you stopped creating for your people, your content is valueless. You might still make some “impressions” and maybe some money, but you tie your fate to the platform — and if it fades, you fade with it.

So, I would argue a better long term strategy — if the goal is an audience that outlasts any single platform — is to build around true content: the things you would stand behind with no algorithm watching, and then see which platform suits best at any point in time.

• Leadership