“By design, the innovation funnel leads to survival of the safest ideas.”

written by Stefan Christoph

- One minute read

“By design, the innovation funnel leads to survival of the safest ideas.”

Yes been there and seen that. Not only in Germany where we are unfortunate very famous for that 😉.

Two thoughts on that:

  1. Spending more time in ideation and evaluation can make a huge different. Mechanisms like Amazon’s working backwards can bring a lot of understanding already in those early phases of the funnel. Managing risks. Tom, +1 on the power of diverse teams!

  2. Current state of AI also allows for much faster and effordable prototyping and test cycles. Further reducing risk by actually by making failing fast and effordable. Today for digital products and services.