Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers
written by Stefan Christoph
Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers to monetise content and for advertisers to reach their audiences. The progress in ML and the availability of ready to use AI services is enabling new and richer ways of generating context information. Iām happy to share a piece of work with you on which I have been working recently with Aramide Kehinde, Anuj Gupta and Julian Lang. An event-driven serverless reference architecture for contextual advertising. Have a look and reach out to us if you want to know more.
#ml #ai #advertisingandmarketing https://lnkd.in/eGr2eb8w