Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers

With 3rd-party cookies being phased out, contextual targeting is drawing renewed interest as a means for publishers to monetise content and for advertisers to reach users in contextually relevant environments. Progress in ML — in particular ready-to-use AI services for image, video and text analysis — makes it practical to extract richer context signals directly from the content itself. I’m happy to share a piece of work with you on which I have been working recently with Aramide Kehinde, Anuj Gupta and Julian Lang. An event-driven serverless reference architecture for contextual advertising. Have a look and reach out to us if you want to know more.

#ml #ai #advertisingandmarketing https://d1.awsstatic.com/architecture-diagrams/ArchitectureDiagrams/contextual-intelligence-for-advertising-ra.pdf?did=wp_card&trk=wp_card