Good morning! On my way to Munich for the Generative Deep Dive Days

Good morning! On my way to Munich for the Generative Deep Dive Days (https://awsdeepdivedaysgenerativeai.splashthat.com/). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in my luggage, which I’m looking forward to present with my dear colleagues Philipp Kaindl and Bishesh Adhikari: 🎢 Generative AI Flywheel in Advertising and Marketing - In this session Bishesh Adhikari and I presents a Generative AI Flywheel system designed for advertising and marketing leveraging Amazon Bedrock and SageMaker Jumpstart. We outline components to generate creative assets, campaigns, optimize spend and conversion, and analyze performance. By chaining generative foundation models into an automated flywheel, marketers can scale content creation, and an ML-based feedback loop over spend and conversion data is designed to improve campaign performance over time. Attendees will leave with a reference architecture to build their own generative marketing flywheel. 👨‍🔬 From Prompt Engineering to Auto-Prompt Optimization - Philipp Kaindl and I will introduce you to the field of Auto-Prompt Optimistation for Large Language Models. It covers the transition from manual prompt engineering to automated optimization, showcasing how LLMs can collaborate to optimize a target prompt template - proposing variants and scoring them against a defined objective on evaluation data. Case studies will include real life use cases such as enhancing content creation in marketing and natural language to SQL, but also take into account academic benchmarks. The discussion will include ethical considerations, and best practices in prompt crafting, aimed at fostering personalized customer experiences while maintaining trust and authenticity in the digital marketing landscape. Walk away with a technology in your tool belt for the generative AI projects where it applies: those with a measurable objective and representative evaluation data.

📖 The event is fully booked and I’m thrilled to meet customers and colleagues for two intense days of knowledge exchanges. If you can’ be joining, don’t be too sad. We will share our slides afterwards and I’m open to discuss those topics directly with you. Just reach out!

P.s.: Picture was taken yesterday morning during an early morning run soaking in some energy for the week ahead :)

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