🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights
written by Stefan Christoph
🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues.
💡 The takeaway from the stage sessions: deriving insight from data drives these players’ revenue, and Generative AI in Advertising and Marketing is an actual thing 🙃 — judging by the deployed use cases presented on stage, not just roadmap slides. Learned also a lot about the offering of Amazon Ads and it was absolutely fascinating to hear all the value customer’s feedback in the breaks and during the panels.
🏰 No lasagna has been wasted during the event and yes - we might have revived childhood memories of building our very own dreams out of building blocks.
🙏 Thanks to Cyrus for the invitation, Kourosch for the organisation and David for the valuable feedback during the preparation.
🤿 Want to learn more bout what happened - dive deeper here :
Frazer Locke’s post: https://www.linkedin.com/posts/frazer-locke-27b0ba1b_amazonads-triplelift-adtech-ugcPost-7295658740089843713-DVco
#aws #genai #adtech #amazonads
📝 Last updated: August 14, 2026 — Technical corrections from a quality audit; replaced LinkedIn shortlinks with their destination URLs; repaired a title that the LinkedIn import had truncated mid-word