This is huge news for Advertising Customer.

This is huge news for Advertising Customer.

AWS RTB Fabric is a newly announced AWS service purpose-built for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% savings compared to standard cloud networking costs — with no upfront commitments (see the product page: https://aws.amazon.com/rtb-fabric/). For these workloads, this service can reduce or remove the need for costly colocation infrastructure and long-term commitments.

So happy to see this unfolding!