Today content monetisation still largely depends on 3rd party data while the technical foundation, 3

Today much of ad-funded content monetisation still leans on 3rd party data, while the technical foundation of its browser-based collection, 3rd party cookies, is on the way out: some browsers already block them, and Google announced in January 2020 its plan to phase them out in Chrome (https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html). Advertisers and Publishers need approaches that monetise content without tracking individual users across sites. One of the options, the renaissance of contextual targeting, using ML to analyze the content itself and derive targeting signals, is described in https://aws.amazon.com/de/blogs/industries/building-a-privacy-first-contextual-intelligence-solution-for-advertising-on-aws/. Join Aramide Kehinde, Anuj Gupta, Julian Lang and myself to understand how you can build a contextual-intelligence solution based on AWS services. #ai #privacyfirst #ml #aws #adtech

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