Today content monetisation still largely depends on 3rd party data while the technical foundation, 3
written by Stefan Christoph
Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first approach to monetise content. One of the options, the renaissance of contextual targeting, enhanced by AI capabilities is described in https://lnkd.in/eWvb9JPZ. Join Aramide Kehinde, Anuj Gupta, Julian Lang and myself to understand how you can build a contextual-intelligence solution based on AWS services. #ai #privacyfirst #ml #aws #adtech