😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti

😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are starting to change Advertising and Marketing — contextual advertising being a prime example.

🎙 Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. Have a look at the demo page(https://aws.amazon.com/media/nab24-demos/nab24-demos-monetization-generative-ai-for-advertising-contextual-advertising/) which contains an architecture blueprint for a GenAI based contextual advertising solution for video content. Don’t miss the demo walk-through video by Aramide Kehinde on the same page. 10 mins of your time which is well invested.

📖 The page also links back to the initial blog post by Aramide Kehinde, Anuj Gupta, Julian Lang and myself, which dives deeper on Contextual Advertising and contains a first iteration of the solution design. Back in the “old” days still building on a good-old BERT model, just before the GenAI hype changed the world. Good to see the speed of innovation and stickiness of solid principles and ideas: https://aws.amazon.com/blogs/industries/building-a-privacy-first-contextual-intelligence-solution-for-advertising-on-aws/

🎬 More exciting demos from NAB, not only in Monetization/Advertising&Marketing can be found at: https://aws.amazon.com/media/nab24-demos/ - Which one you’re going to build on?

#aws #nab #advertising #marketing #bedrock #genai #demo

• AI
• AWS
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• Advertising