🤖 𝗪𝗵𝘆 𝗶𝘀 𝗔𝗫 (𝗔𝗴𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲) 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼𝗽𝗶𝗰? 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲-𝗰𝗼𝗺𝗺𝗲

🤖 𝗪𝗵𝘆 𝗶𝘀 𝗔𝗫 (𝗔𝗴𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲) 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼𝗽𝗶𝗰? 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀?

📅 Short mirror view of last week: Busy. Social. Deep.

🍺 𝗔𝗺𝗲𝗿𝗴𝗲 𝗢𝗰𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁 𝗦𝘂𝗺𝗺𝗶𝘁

I had the pleasure of being one of the speakers at the Amerge Octoberfest Summit 2025 [3,4]. I talked about AI technology with AWS and how AI Agents can—and will—impact advertising.

Great to connect with so many players in the advertising industry and directly with brands. Overall, there was a very positive vibe and tremendous interest in the upcoming changes and opportunities AI will bring.

Max Rottenaicher, thanks for inviting me!

💳 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗮𝘆 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗠𝗲𝗲𝘁-𝘂𝗽

I also joined Amazon Pay for their Agentic AI Meet-Up. We had a super-packed agenda [1] with many interesting talks. I briefly presented about AI Agents and Agentic AI with AWS, highlighting the importance of treating AI agents as first-class customers in e-commerce.

🔍 Key insight from the discussions: a growing share of traffic is generated by agents rather than humans directly. If agents are a growing part of your traffic, AX - Agent Experience - becomes key: your service has to work as well for an agent as your UI does for a human.

We picked up AX and other aspects in a panel discussion: “How Agentic AI is reshaping the future of eCommerce”. I had very insightful discussions with Steffen-Benjamin(AWS), Alexander(Gini), and Filipe da Silva Araujo(Shopware).

💡 Some takes from the panel (nicely summarized by Alex in his post [2]):

1️⃣ End customers will likely approach agentic AI in shopping step by step  2️⃣ trust in letting AI handle purchases won’t come overnight 3️⃣ Data quality is the fuel. Poor data caps the value an AI system can deliver

Cheryl, thanks for the amazing opening keynote. This got as really started! Matthew for running us through the day and Virginia to put all the love in creating this memorable event. Cyrus for the update on Amazon Ads - like always straight to the point :)

🚀 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿𝘄𝗮𝗿𝗱

There’s so much momentum right now—I’m excited to see where we’ll be one year from now. Now is the right time to dive into AI Agents!

Both events concluded with nice socializing at the local Oktoberfest 🍻. Many good connections were made and thoughts triggered. I started thinking more about the implications of AI Agents on monetization through advertising. This will be a separate, longer post. Stay tuned! 📝

🤔 𝗬𝗼𝘂𝗿 𝗧𝘂𝗿𝗻:

❓ 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘃𝗶𝗲𝘄 𝗼𝗻 𝗔𝗫?  ❓ 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝘂𝗻𝗳𝗼𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲?  ❓ 𝗙𝗲𝗮𝗿𝘀? 𝗗𝗼𝘂𝗯𝘁𝘀? 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲?