Series · 4 parts
Ads for Agents
Publishers can serve sponsored text to AI crawlers. This series covers the mechanics down to the HTTP headers, tests whether that text changes an agent's answer, and asks who ends up paying.
- Your Website's Second Audience Just Got Its Own Ads
There's a version of the web only AI crawlers see, and publishers have started selling ad space inside it. Here's how it works, down to the HTTP headers.
19 Aug 2026 · 8 min read
- When Ads Bias Your Agent
I gave a retrieval agent two versions of the same page, one with a sponsored FAQ baked in. Its answer changed. A small Bedrock experiment, with the code.
26 Aug 2026 · 7 min read
- Who Pays to Un-Bias Your Agent?
Brands pay to bias agents; users will pay for the unbiased answer. The two-tier agent economy, with a demo that shows the free tier diverging toward the sponsor.
2 Sep 2026 · 5 min read
- Same Ads, Different Room
Coming 15 October 2026