2026
- Weekly Review โ Oct 12โ18, 2026
TL;DR: Five posts this week, and in most of them the part that decides the outcome sits outside the frame you were looking at. The sender stares at the silence, while the real cause is the receiverโs โฆ
- Same Ads, Different Room
TL;DR: Ads in AI answers work much like search ads in their publicly documented buying mechanics, with three changes. The system reads the whole conversation to pick an ad, where search starts from a โฆ
- Who Pays for the Agentic Web โ the Agent or the Advertiser?
TL;DR: Across two series Iโve built both ways a publisher can get paid when the visitor is an AI agent. In one, the agent pays: an x402 micropayment for access, verified at the edge. In the other, the โฆ
- Your Website's Second Audience Just Got Its Own Ads
TL;DR: A few months ago I built an agent-optimized version of this site: when an AI crawler asks for a page, it gets clean Markdown instead of my full HTML. Time Magazine built the same thing, then โฆ
2025
- Jeff Harman in on fireย - pun intendedย in this talk '๐๐ช๐ฆ ๐ฟ๐ฒ:๐๐ป๐๐ฒ๐ป๐ ๐ฎ๐ฌ๐ฎ๐ฑ - ๐๐ฑ๐ง๐ฒ๐ฐ๐ต
Jeff Harman in on fireย - pun intendedย in this talk โ๐๐ช๐ฆ ๐ฟ๐ฒ:๐๐ป๐๐ฒ๐ป๐ ๐ฎ๐ฌ๐ฎ๐ฑ - ๐๐ฑ๐ง๐ฒ๐ฐ๐ต ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐๐-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ด๐ฒ๐ป๐๐ (๐๐ก๐๐ฏ๐ฏ๐ฏ๐ฐ)โ [1]ย while explaining how AdTech teams can use AWSโs โฆ
- Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices โฆ
- ๐ ๐๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐๐ช๐ฆ ๐๐ป๐ป๐ผ๐๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ฑ๐ง๐ฒ๐ฐ๐ต ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐! ๐
๐ ๐๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐๐ช๐ฆ ๐๐ป๐ป๐ผ๐๐ป๐ฐ๐ฒ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ฑ๐ง๐ฒ๐ฐ๐ต ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐! ๐ AWS just launched RTB Fabric - a purpose-built solution for real-time bidding workloads thatโs changing the game for advertising technology! ๐ก โฆ
- This is huge news for Advertising Customer.
This is huge news for Advertising Customer. AWS RTB Fabric is a newly announced AWS service purpose-built for real-time bidding workloads in advertising technology. It provides AdTech companies a โฆ
- ๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐๐ฎ๐น ๐ผ๐ณ ๐๐ต๐ฒ โ๐ฃ๐ฟ๐ถ๐ป๐ ๐ฆ๐ฐ๐ฟ๐ฒ๐ฒ๐ปโ ๐ฏ๐๐๐๐ผ๐ป? โฐ Itโs hard to take a breath and find time to actually try and โฆ
- ๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐ ๐๐ด๐ฒ๐ป๐๐? ๐ Short mirror view of last week: Busy. Social. Deep. ๐บ ๐๐บ๐ฒ๐ฟ๐ด๐ฒ ๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ๐ณ๐ฒ๐๐ โฆ
- The right ad, at the right time, at the right spot to the right user' - Sounds e
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? ๐ค Iโm just back from IBC - International Broadcasting Convention in Amsterdam! ๐ณ๐ฑ I had the opportunity to โฆ
- Currently at the airport and reflecting on the NAB and love to share some impressions and resources with you .
Currently at the airport and reflecting on the NAB and love to share some impressions andย resources with you . Create. Connect. Captivate. In this yearโs NAB edition AWS focussed on 4 showcase stories โฆ
- ๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed day with loads of insights
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. ๐ก The takeaway from the โฆ
2024
- Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry โฆ
- ๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers.
๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit theย intention was to dive deeper and learn more about our โฆ
- ๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are starting to change Advertising and Marketing โ contextual advertising being a prime example. ๐ Thanks to Anuj Gupta for sharing โฆ
- ๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI
๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the โฆ
- Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead. ๐ก Yesterday I had the โฆ
- Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is โฆ
- Good morning! On my way to Munich for the Generative Deep Dive Days
Good morning! On my way to Munich for the Generative Deep Dive Days (https://awsdeepdivedaysgenerativeai.splashthat.com/). Looking forward to two days packed with deep dive sessions on Generative AI. โฆ
2023
- I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology. My favourite customer quote: โI struggled to โฆ
- Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing. ๐ชTogether we developed a GenAI flywheel โฆ
- ๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet. ๐ญThis year I took the time and made a โฆ
- Building Your First Generative AI App in Just 6 Minutes โ on a Slow Train WiFi
TL;DR: Six minutes on a train with bad WiFi was enough to build a working Generative AI app. PartyRock turned one sentence of description into โMarketGenieโ, an app that takes a campaign objective and โฆ
- Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: โฆ
- You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use
You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Letโs dive deep โฆ
- First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at
First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make โฆ
- On my way to the IBC in Amsterdam
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet โฆ
- Yesterday we run the Machine Learning for Real-Time Advertising Workshop in our London offices
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://machinelearningrealtimeworkshop.splashthat.com/) in our London offices. Absolut thrilling conversations and deep โฆ
- Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive โฆ
- Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops.
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at โฆ
- And here we go with the registration page โ I'll be running the RTB Intelligence Kit Workshop
And here we go with the registration page: https://berlin-housewarming.splashthat.com/. Iโll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). โฆ
- Today content monetisation still largely depends on 3rd party data while the technical foundation, 3
Today much of ad-funded content monetisation still leans on 3rd party data, while the technical foundation of its browser-based collection, 3rd party cookies, is on the way out: some browsers already โฆ
- Wonder how to apply Machine Learning(ML) for your AdTech Use cases?
Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which aims to reduce the effort to build and deploy ML models. It comes with an โฆ
2022
- It's this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues
Itโs this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little โฆ
- Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐ ๐
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐ ๐ If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from โฆ
- Looking forward to share what we have been working on since a while with our customers at our upcoming
Looking forward to share what we have been working on since a while with our customers at our upcoming โMachine Learning for Real-Time Advertising Workshopโ โฆ
- Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers
With 3rd-party cookies being phased out, contextual targeting is drawing renewed interest as a means for publishers to monetise content and for advertisers to reach users in contextually relevant โฆ