Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices to be made?
This solution guidance for advertising agents on AWS has you covered. Source code included!
So great to see that published. Many folks at #ibc where asking for access :) - awesome work Zelle Steyn and team!
This is huge news for Advertising Customer.
This is huge news for Advertising Customer.
AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% lower networking costs compared to traditional cloud connections. This service eliminates the need for costly colocation infrastructure or long-term commitments.
So happy to see this unfolding!
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐๐ฎ๐น ๐ผ๐ณ ๐๐ต๐ฒ “๐ฃ๐ฟ๐ถ๐ป๐ ๐ฆ๐ฐ๐ฟ๐ฒ๐ฒ๐ป” ๐ฏ๐๐๐๐ผ๐ป?
โฐ It’s hard to take a breath and find time to actually try and experience how well things are working in this fast-paced progress of all things Agentic AI.
๐ฏ Hence, I’m delighted to read the detailed deep dive by my colleague Thorben Sanktjohanser, who put all this into practice, collected data points, and shared everything with us - not only to read about his experience and results, but he also provided us the code to continue his experiments or easily adopt this for our own use.
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐ ๐๐ด๐ฒ๐ป๐๐?
๐ Short mirror view of last week: Busy. Social. Deep.
๐บ ๐๐บ๐ฒ๐ฟ๐ด๐ฒ ๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ๐ณ๐ฒ๐๐ ๐ฆ๐๐บ๐บ๐ถ๐
I had the pleasure of being one of the speakers at the Amerge Octoberfest Summit 2025 [3,4]. I talked about AI technology with AWS and how AI Agents canโand willโimpact advertising.
Great to connect with so many players in the advertising industry and directly with brands. Overall, there was a very positive vibe and tremendous interest in the upcoming changes and opportunities AI will bring.
The right ad, at the right time, at the right spot to the right user' - Sounds e
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? ๐ค
I’m just back from IBC - International Broadcasting Convention in Amsterdam! ๐ณ๐ฑ I had the opportunity to lead a team of worldwide experts building demo showcases around multi-channel monetization. We got great resonance with customers, analysts, and visitors at the AWS for M&E Booth.
๐ข I’m sharing these demo cases here for those who missed IBC or want to dive deeper. You’ll find demo descriptions, walkthrough demos, and architecture diagrams.
Currently at the airport and reflecting on the NAB and love to share some impres
Currently at the airport and reflecting on the NAB and love to share some impressions andย resources with you .
Create. Connect. Captivate. In this yearโs NAB edition AWS focussed on 4 showcase stories:
- Radio and podcasts Speed production, migrate operations out of dispersed on-prem facilities, and improve monetization with generative AI and cloud services
- Live cloud production for sports Cloud-based production, playout, and delivery of live broadcasts and events
- Fan engagement Capture and retain audience attention, while providing more interactive and immersive experiences with cloud-based technology
- Multi-channel monetization Maximize advertising revenue while driving customer engagement and personalization across platforms and channels
We showcasedย 30+ different demos at our booth. Hard choice, but let me highlight two which resonated a lot from perspective:
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed d
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues.
๐ก The ability to derive insight from data is driving revenue and Generative AI in Advertising and Marketing is an actual thing ๐ . Learned also a lot about the offering of Amazon Ads and it was absolutely fascinating to hear all the value customerโs feedback in the breaks and during the panels.
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marke
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry (https://lnkd.in/epV8Wa26) event.
Great opportunity to share my holiday pics to a wider audience. Kidding and not kidding. Used those to visualise the inflated expectations of LLM capabilities we experience and at the same time talked about the fantastic opportunities LLMs bring to the various industries. Check out Mark Watkinsโs post on the event(https://lnkd.in/ey8Q8WiF), where he is referencing some of the demos the team showcased in the event and available online for your own consumption.ย Highly recommended to have a look. Source code available on GitHub!