Advertising
33 posts tagged Advertising ยท all tags
2025
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices tโฆ
This is huge news for Advertising Customer.
This is huge news for Advertising Customer. AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides Aโฆ
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐๐ฎ๐น ๐ผ๐ณ ๐๐ต๐ฒ โ๐ฃ๐ฟ๐ถ๐ป๐ ๐ฆ๐ฐ๐ฟ๐ฒ๐ฒ๐ปโ ๐ฏ๐๐๐๐ผ๐ป? โฐ Itโs hard to take a breath and find time to actually try and expeโฆ
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐
๐ ๐ฏ๐ถ๐ด ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐ ๐๐ด๐ฒ๐ป๐๐? ๐ Short mirror view of last week: Busy. Social. Deep. ๐บ ๐๐บ๐ฒ๐ฟ๐ด๐ฒ ๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ๐ณ๐ฒ๐๐ โฆ
The right ad, at the right time, at the right spot to the right user' - Sounds e
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? ๐ค Iโm just back from IBC - International Broadcasting Convention in Amsterdam! ๐ณ๐ฑ I had the opportunity toโฆ
Currently at the airport and reflecting on the NAB and love to share some impres
Currently at the airport and reflecting on the NAB and love to share some impressions andย resources with you . Create. Connect. Captivate. In this yearโs NAB edition AWS focussed on 4 showcase storiesโฆ
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed d
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. ๐ก The ability to deriveโฆ
2024
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marke
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry (https://lnkd.in/epV8Wa26) event. Great opportunity to shโฆ
๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon w
๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit theย intention was to dive deeper and learn more about our custโฆ
๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Advertising and Marketing. ๐ Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. โฆ
๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI
๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the โฆ
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happ
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead. ๐ก Yesterday I had the opportunโฆ
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is sometโฆ
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnk
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnkd.in/eueY28Qh). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in โฆ
2023
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, cle
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology. My favourite customer quote: โI struggled toโฆ
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing. ๐ชTogether we developed a GenAI flywheelโฆ
๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet. ๐ญThis year I took the time and made a โฆ
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/eโฆ
You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use
You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Letโs dive deep togetโฆ
First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at
First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make โฆ
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customerโฆ
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) i
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of thโฆ
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Mark
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv. I had loads of good conversโฆ
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) w
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6โฆ
And here we go with the registration page: https://lnkd.in/eJqrGfiy. I'll be running the RTB Intelli
And here we go with the registration page: https://lnkd.in/eJqrGfiy. Iโll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are interesteโฆ
Today content monetisation still largely depends on 3rd party data while the technical foundation, 3
Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first approโฆ
Wonder how to apply Machine Learning(ML) for your AdTech Use cases?
Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end workโฆ
2022
It's this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and co
Itโs this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little tโฆ
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐
๐
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐ ๐ If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from zโฆ
Looking forward to share what we have been working on since a while with our customers at our upcomi
Looking forward to share what we have been working on since a while with our customers at our upcoming โMachine Learning for Real-Time Advertising Workshopโ (https://lnkd.in/e3FSWQWv). I am thrilled tโฆ
Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers
Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers to monetise content and for advertisers to reach their audiences. The progress in ML and the availabโฆ