TL;DR: Publishing isn’t just “click deploy.” It’s image generation guided by performance data, LinkedIn teasers written from analytics insights, one-command deployment that handles auth, build, deploy…
AI
204 posts tagged AI · all tags
2026
TL;DR: Six posts this week, all circling one idea: with AI systems, raw model power is rarely the differentiator — the structure, governance, and craft around the model are. A paper (and a Bedrock rep…
TL;DR: Every post goes through five automated editing passes before publishing: challenging questions that stress-test the argument, a FAQ that tests whether the post explains what it claims, an AI sm…
TL;DR: The agent never writes the first draft. It studies your voice from previous posts, assists during drafting, and systematically reviews what you wrote. The result reads like you, not like ChatGP…
TL;DR: Six posts went out this week, and three of them kept circling the same idea: reliability in AI agents does not come from better prompts, it comes from structure. Boundaries, constraints, and co…
TL;DR: AI agents are confidently wrong about 1 in 10 factual claims. The research phase of a content pipeline isn’t “ask the agent what’s true” — it’s a system of constraints that physically prevent t…
TL;DR: The ingestion phase is not about reading more. It is about building a system that reads for you, files what matters, and surfaces connections between ideas you captured weeks apart — at near-ze…
TL;DR: I prepared my AWS Summit Hamburg talk through 6 recorded dry runs, each analyzed by a structured AI skill. The skill transcribes via Amazon Transcribe, counts fillers with word-level timestamps…
TL;DR: Michael I. Jordan, the man Science magazine named “the world’s most influential computer scientist,” has never considered himself an AI researcher. His thesis: intelligence is not a property of…
TL;DR: Most teams ship LLM judges without testing them against human labels. The result: judges that are confidently, consistently wrong on 30%+ of cases. Hamel Husain’s “critique shadowing” methodolo…
The Code Nobody Understands Here’s a pattern I’ve seen across multiple teams: a data pipeline ships, built almost entirely by an AI coding agent. Clean architecture. Full test coverage. Passes every r…
TL;DR: HTTP 402 “Payment Required” has been reserved since 1997 but never used — because humans can’t approve per-page charges fast enough. AI agents can. The x402 protocol (Coinbase, 2025) revives 40…
Most technical professionals have the same problem. You have ideas. Good ones. You see patterns in your work, learn things worth sharing, form opinions backed by experience. But the distance between “…
The Gap Between Demo and Deployment TL;DR: AWS released 8 prescriptive guides for building production-ready agentic AI. This post maps each guide to the four pillars that get agents from demo to deplo…
The Question Every SA Gets Beyond a complexity threshold, larger models become less insightful — the savant regime. “Which model should I use?” I hear it in almost every customer conversation about ge…
Seven Teams, One Vision TL;DR: Seven teams built an AI-driven audio product in three days. AI agents didn’t replace human collaboration — they amplified individual speed, shifting the bottleneck to co…
Two weeks ago, AWS held its “What’s Next with AWS” event. Among the big announcements, one thing caught my attention that wasn’t a product launch. It was a design philosophy. Humorphism. A word I hadn…
It Started with a Saturday Morning Experiment I recently ran a simple test. I asked a small language model the same questions three times, with zero, one, and three rounds of self-reflection, and publ…
Ten talks. Ten practitioners from different companies — Anthropic, Google, HashiCorp, Thoughtworks, Answer.AI, Factory, and independent creators. None of them coordinated. All arrived at the same conc…
I was listening to a recent episode of The AI Daily Brief — “The AI Subsidy Era Is Over” — and my thoughts started spinning. Not because the argument was new, but because it connected dots I’d been se…
Lisbon, 6 AM, Rising Sun Lisbon at dawn — the best way to start a hackathon day Three days in Lisbon. Not for sightseeing, though the city makes that hard to resist. I’m here for an AI hackathon — tea…
Security is not a phase you pass through on the way to production. It is a permanent condition. On April 29, 2026, a security research team published a vulnerability that works on every Linux distribu…
The Pattern I Keep Seeing Every few weeks, a customer asks me the same question: “We rolled out AI coding tools to 500 engineers. Why aren’t we shipping faster?” I wrote about this a month ago. The da…
A Gift to Humanity In 1993, Tim Berners-Lee made a decision that shaped the modern world: he gave the World Wide Web away for free. No patents, no licensing fees, no royalties. CERN released the techn…
The Talk That Confirmed What I’ve Been Seeing Matt Pocock stood on stage at the AI Engineer Summit and said something that most of the audience needed to hear: the developers who succeed with AI codin…
From Request-Response to Collaboration When I wrote about the CLI vs MCP debate [1], I focused on the infrastructure patterns underneath. But MCP itself has been evolving, and the latest additions cha…
Electrons In, Tokens Out Long weekend drive, sunny weather, and nearly two hours of Jensen Huang arguing with Dwarkesh Patel about whether Nvidia’s moat will hold. As far as podcast entertainment goes…
The Headline vs The Reality “Model trains itself over 100+ autonomous cycles.” That was the headline when MiniMax released M2.7 on March 18, 2026 [1]. It sounds like science fiction: a model bootstrap…
The Reference I Almost Didn’t Check A few days ago, I was reviewing an article my AI agent had drafted. The sources section looked clean: numbered references, proper formatting, plausible titles. One …
The Kofferklausur, Revisited In September 2024, a colleague asked an audience: “What is RAG?” I answered: Kofferklausur [1]. For non-German speakers: a Kofferklausur is an open-book exam. You bring yo…
The Invisible Error To test this, I designed five calculations that anyone in business might ask an AI assistant, the kind of questions you’d type into ChatGPT or Claude expecting a quick, reliable an…
$20 and Two Hours On February 28, 2026, security startup CodeWall gave an autonomous AI agent a single input: a domain name. Two hours and approximately $20 in API tokens later, the agent had full rea…
The Number Nobody Wants to Hear A few weeks ago, I wrote about running my entire workday through an AI agent [1], meetings, research, CRM, content creation. Eight hours of productive work, not a singl…
The Test That Failed Last weekend, I pointed an AI agent at my own blog and asked it a simple question about an article I’d just published, my hands-on experiment with self-reflection on Amazon Bedroc…
The Saturday Morning Experiment Last Saturday, I installed a Python library, pointed it at Amazon Bedrock, and asked a model the same questions three times, with zero, one, and three rounds of self-re…
The Moment I Almost Gave Up A few weeks ago, I spent 45 minutes teaching my AI agent how to prepare customer meetings. Pulling context from Slack, checking the CRM, looking up LinkedIn profiles, assem…
The Paradox $37 billion invested in generative AI in 2025 alone. A 3.2x increase from the year before [1]. And yet, 95% of businesses have yet to see measurable ROI from their AI investments [2]. 42% …
Introduction — The Promise I Made In my previous article [1], I explored the maintenance trap in IT — how software systems are more like plants than stones, requiring constant care. I ended with a cli…
On the Loop, Not In It — But Code Quality Still Matters Yesterday one of my AI agents wasted 15 minutes chasing a bug that didn’t exist. The function was called transformPayload(), but it didn’t trans…
💰 𝗚𝗲𝗻𝗔𝗜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗚𝗼𝗲𝘀 𝗗𝗲𝗲𝗽𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸—𝗙𝗿𝗼𝗺 𝗨𝗜 𝗕𝗮𝗻𝗻𝗲𝗿𝘀 𝘁𝗼 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 Just before heading out for my lunch run, I read the Reuters Institute for the Study of Journalism’s article “Advertisin…
𝗙𝗿𝗼𝗺 𝗖𝗮𝗹𝗹 𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗛𝘂𝗯: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗜𝘀 𝗛𝗲𝗿𝗲 Just returning from an internal Amazon Connect deep[1] dive. I haven’t touched this particular product since maybe 5 years?! Di…
Most comprehensive overview on RAG I have seen. We came a long way from vanilla RAG. Still remember the time of arguments that RAG is just a “hot fix” to be obsolete soon. Reality is it is not a fix b…
What Anthropic is describing is the weaker version of this technique: applied externally, without permission, at an adversarial scale. Yet 16 million exchanges suggest MiniMax found the weaker version…
IT System Maintenance in the age of AI Introduction - The Maintenance Trap in IT You don’t need to be in the IT industry for long to have witnessed this firsthand. Even non-IT users do. Those systems …
🔧 𝗧𝗵𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗽: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗜𝗧 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗿𝗲 𝗠𝗼𝗿𝗲 𝗟𝗶𝗸𝗲 𝗣𝗹𝗮𝗻𝘁𝘀 𝗧𝗵𝗮𝗻 𝗦𝘁𝗼𝗻𝗲𝘀 After years of watching organizations struggle with outdated systems, I’ve written about a pattern we all know too well—the…
From my perspective balancing AI Agents Agency with Control is one of the most important themes for 2026. We need to get this right both as builders and users for AI Agentic systems. Anthropic’s study…
🎯 “How do we pick the RIGHT AI agent use case? This is the question I hear most from customers exploring agentic AI. Here’s the mechanism I run through together with the customer: The 4-Quadrant Evalu…
Passing on control to your AI coding agent team entirely? Anthropic researcher Nicholas Carlini conducted a stress test of their Claude Opus 4.6 model by deploying 16 parallel AI agents to build a com…
Kiro Subagents: Scaling Development with Specialized AI Agents When you’re building complex software, context management becomes your bottleneck. Your AI agent is juggling frontend components, backend…
AI coding has quickly developed from an interesting research project to an important tool in the belt of every software developer. Tools like #kiro allow to define subagents, which take on specific re…
🎯 From Chaos to Control: Building Predictable AI Agents That Get Smarter Over Time ⚖️ We need to balance Agency versus Control. We want AI systems to be super easy to use, read our minds, and just pro…
🎯 From Chaos to Control: Building Predictable AI Agents That Get Smarter Over Time Agentic systems are incredibly flexible, but ad-hoc code generation means unpredictable results and wasted resources.…
😱 𝗔𝗿𝗴𝗵 - 𝗠𝘆 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗱𝗲𝗹𝗲𝘁𝗲𝗱 𝗮𝗹𝗹 𝗺𝘆 𝗳𝗶𝗹𝗲𝘀!!!! Worried about AI agents running amok with your data? Before panicking, consider this: we’ve been solving permission and access control problems for decade…
When a ‘Model’ Isn’t Just a Model: Redefining AI Systems for the Builder’s Era 🎬 Great keynote by Jensen Huang at CES 2026 [1]! Great content and also love the ease of his presentation style. Miguel: …
✨ “It has never been a better time to be excited about the future.” 🔍 I missed this interview back in October last year when Jeff Bezos compared today’s AI boom to the internet bubble of the 2000s at …
2025
Ah, this is a nice update right on time for some exploration over the upcoming break. John, Arnd & Inri, we talked about our wish list for Kiro just yesterday. Looks like Santa🎅🏿 - ah, I mean Kiro👻 - …
🌅 The Dawn of the Renaissance Developer It’s that time of the year. AWS Community gets ready for the event of the year: re:Invent. And Werner publishes his tech predictions [1]. Like every year, a den…
𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝘁𝗵𝗶𝗻𝗴𝘆 𝗮𝘁 𝗔𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰? 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗻𝗲𝘅𝘁? The week(s) after re:invent are typically the time, where a pile of very good content videos pile up at my end …
🤔 “𝗪𝗿𝗶𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗼𝗿 𝗕𝘂𝗶𝗹𝗱 𝗙𝗶𝗿𝘀𝘁? 𝗪𝗵𝘆 𝗔𝗜 𝗶𝘀 𝗥𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝘂𝗹𝗲𝘀 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 This week I had the pleasure of listening to a presentation by Brent Smith, who highlighted the value of prototyping…
Another super interesting conversation with Ilya Sutskever at the Dwarkesh Podcast[1]which made me fall short on my exercises in the gym last night as brain detached from body to process the input. St…
🎙️ In a fantastic interview “How AI will change software engineering – with Martin Fowler” at the Pragmatic Engineer Podcast [1], Martin Fowler highlights the non-determinism introduced by Agentic AI …
Navigate your AI Adoption journey like you prepared to hit the road! I still hold the Atlas from my school times, which opened the world for me the first time. For sure it was not always fun but inspi…
Totally agree with Manuel‘s view. Indeed AI adoption, not unlikely to other tech transformations, is mostly a people& process thing and way less a technical challenge. One addendum to the important po…
I still remember how fascinated I was by ELIZA. It must have been in the mid-90s. From [1]: “𝘌𝘓𝘐𝘡𝘈 𝘪𝘴 𝘢𝘯 𝘦𝘢𝘳𝘭𝘺 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘶𝘵𝘦𝘳 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘧𝘳𝘰𝘮 1964 𝘵𝘰 1967 𝘢𝘵 𝘔𝘐𝘛 𝘣𝘺 𝘑𝘰𝘴𝘦𝘱𝘩…
„Our AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage. In practice, that means most of the generative AI responses you see from models on B…
🤔 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Chasing single point solutions or exploring system-level AI solutions? Yesterday I had the pleasure of listening to a great presentation by Chris Nosko. Among other importa…
☕ 𝗪𝗵𝘆 “𝗔𝗚𝗜 𝗶𝘀 𝗦𝘁𝗶𝗹𝗹 𝗮 𝗗𝗲𝗰𝗮𝗱𝗲 𝗔𝘄𝗮𝘆”? 𝗛𝗼𝘄 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗦𝗵𝗮𝗽𝗲 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Writing this early morning in Seattle with a much-needed cup of coffee - currently at an exciting ML conference and spent my l…
🚀 𝗪𝗵𝗲𝗻 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘃𝗮𝘁𝗮𝗿? 🤖 Creating your own avatar—not just a still picture but also generating an on-demand, real-time video avatar—is no longer science fiction. It’s reality and is be…
Just at #MTM25. Alessandro Alviani and Olivier Boder showcasing what and how to be successful with AI in Journalism. The talk described how Süddeutsche Zeitung responsibly integrated generative AI—bac…
✨ Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! ✨ 🎯 The session “AI-inclusive! KI für Barrierefreiheit” at MEDIENTAGE MÜNCHEN highlights how Amazon Prime Video and AWS use artific…
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Süddeutsche Zeitung‘s early adapter journey of responsible AI. Not…
🎨 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸! 🚀 Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the …
𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 – 𝗧𝗵𝗲 𝗣𝗲𝗻𝗱𝘂𝗹𝘂𝗺 𝗞𝗲𝗲𝗽𝘀 𝗦𝘄𝗶𝗻𝗴𝗶𝗻𝗴?! Enterprises have long followed a familiar rhythm. A major consulting firm arrives, declares centralization the new path to efficiency; a few years later, …
𝗧𝗵𝗲 𝗔𝗜 𝗗𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗚𝗮𝗽: 𝗔𝗿𝗲 𝗪𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗼𝗿 𝗝𝘂𝘀𝘁 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀? There’s been incredible progress in #AI tools for software engineers—new agents, coding assistants, and integrated workf…
Do you struggle on how to generate business value from AI? This is a good start of an use case collection. Peaking behind the curtain on how they use AI in their own business. OpenAI describes the use…
🚨 Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing to see the pace of innovation at Anthropic and very pleased to be able to use it from day 1 in Amaz…
Super interesting AI content at the upcoming Medientage München. Many interesting talks and people to meet. #AWS will be at the event. Looking forward to our keynote and masterclass. Details in the ev…
🚨 Medientage München: #AWS and #Amazon Prime Video on-site … Time is flying fast and empty slots in agendas are gone fast. Hence a quick heads-up. We will be at MEDIENTAGE MÜNCHEN in October (22nd -24…
Want to reduce the cost of your production GenAI workload? Or - want to reduce the cost of your GenAI PoC, so that you finally can afford to put it in front of your customers? Have a look into Markus’…
I found Maik’s post very insightful. Hence I reshare. Very optimistic that we can deal with this bias. As Maik mentions, there are concepts and tools in place to mitigate this. One aspect I want to hi…
𝗜𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗝𝘂𝘀𝘁 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻? 𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗔𝗯𝗼𝘂𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲? I was listening to Machine Learning Street Talk (MLST) “The Real Reason Huge AI Models Actually Work” [1]. Many interesting take-aways, a l…
💯 Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans 🇳🇱 Just returning from the Netherlands, I’m very happy to read about a fruitful cooperation between a local NGO and A…
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? 🤔 I’m just back from IBC - International Broadcasting Convention in Amsterdam! 🇳🇱 I had the opportunity to…
𝗙𝗿𝗼𝗺 “𝗠𝗼𝗿𝗲, 𝗙𝗮𝘀𝘁𝗲𝗿" 𝘁𝗼 “𝗟𝗲𝘀𝘀 𝗶𝘀 𝗠𝗼𝗿𝗲”: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗔𝗜 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲?! - 𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗕𝗼𝗼𝗸 Just finished “The Thinking Machine” by Stephen Witt [1]– a fascinating deep dive into …
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic! I love the use case and the presentation in the video. What maybe triggers me the most, are those 24h build time (whi…
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h! I love the use case and the presentation in the video, which Tomasz Stachlewski ☁ shared in his post…
Just uncovered this hidden gem created by Ewa A. Treitz and her AI team. Awesome example for the ongoing democratisation of software production in the advent of powerful AI tools. And - the product it…
🔥 CONTROVERSIAL TAKE: Data Scientists are becoming extinct. GenAI killed them. Just 3 years ago, data scientists were the unicorns of tech. Companies fought over them, projects crawled at snail pace, …
WOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-20b. Roughly 120 and 20 Billion parameters in size and bother featuring reasoning capabilities. The models utilise quant…
Absolutely looking forward to it. I can promise you that we will explore some exciting new AI things in my session. As Max outline in his post below - there are just a few seats open. Would be happy t…
If you don’t have the data available, implementing an AI use case becomes a data gathering death march, often crossing organizational boundaries. Instead of spending 80% of the project time on buildin…
This morning I was late for work, but I got “diffused” by something worthwhile. I stumbled across a beautifully crafted video that provides excellent intuition on how AI-based image generation actuall…
Yesterday I took—after a long break of 5 years—an AWS Certification: The AWS Certified AI Practitioner[4]. I wanted to take a moment to share my thoughts on the exam and help you determine if this wou…
I just signed up for the “Software Architecture Superstream: Architecture Patterns and Antipatterns for AI”[1] which is taking place at 12th August CEST late afternoon. The lineup of speakers and topi…
Traveling at light speed with open eyes is awesome, but sometimes you should look back… On my way back from the Alps, I spent quality time with colleagues and partners from the Media & Entertainment i…
Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production. I selected a use case I had previously coded myself, which…
+1 on this. I really like the visualisation. I would love a 4th column which summarises the implication. Reproducibility: Given by Open Source but not with open weight. Like with a closed source libra…
Heading home for weekend I spent some valuable time with a large AWS customer talking us through their experience with Generative AI in their software engineering. Characterising themselves as a tradi…
Dedicated Gen AI Track at AWS Summit Hamburg 2025 There are no two opinions. Generative AI is a topic in 2025. In the upcoming AWS Summit Hamburg we have designed a dedicated Gen AI track for you. No …
🤿 The last two days I had the pleasure of joining the AWS Deep Dive Days - Generative AI in our Munich office. The name of the event again, 3rd time already, hold the promise. Deep content from techie…
🚂 While I’m enjoying a smooth train ride, I’m working on my presentation for the upcoming AWS Summit Hamburg on 5th June. Could use some help :) 👀 I will be opening the Generative AI track of the summ…
Currently at the airport and reflecting on the NAB and love to share some impressions and resources with you . Create. Connect. Captivate. In this year’s NAB edition AWS focussed on 4 showcase stories…
Fantastic podcast on a fascinating topic. How can I use models to judge and improve model responses? Yuval and Noam Gat dive deep into the topic nicely keeping a conversational style and providing a g…
🗞️ Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon Bedrock right from launch day :) 👷♀️ Can’t wait to see what customers are going to build with it. 🏁…
Another great feature based on GenAI released right on time. Easy language is a key feature to ensure that everyone can keep up to date in those complex times. Absolutely thrilled. Big Kudos to Alessa…
🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. 💡 The ability to derive…
Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services (AWS) for a joined community event. During the opening keynote it was coined as “bringing re:invent …
Only made it through 2 out of the 5 hours of this insightful podcast between Lex Fridman, Dylan Patel and Nathan Lambert where the dive deep into Deep Seek’s AI model architectures, highlight and expl…
👀 Just watched the interview of Anthropic CEO Dario Amodei at WSJ Journal House Davos. Highly recommended! While obviously not mentioning any exact targeted launch dates for features, he gave some goo…
LLMs for the rescue?! Or are we actually building Compound AI Systems? LLMs rule the world, right?! - Only thing what matters is using the most powerful LLM available and everything falls in place. Lo…
2024
Can I escape the never-ending cycle of “just” toying with new models to production? Most of us have been there. Trying out a new thing is super interesting to many of us. We are curious to understand …
📖 “Building your own RAG system is like deciding to build your own email server in 2024. Sure, you could do it. But why would you want to?” - Alden Do Rosario in his article “Dear IT Departments, Plea…
⚖️ In my conversation with customers, I don’t get tired in highlighting how important it is to decompose application’s needs into the different use cases and choose the optimal fitting foundation mode…
🎡 So, re:invent 2024 is in the books. Just did my final (famous last words 😉 ) edits in my personal overview article trying to touch on all the significant announcements around (Gen) AI. For me it was…
3️⃣ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as Swami was on fire in his yesterday’s keynote. But, I updated I updated my All things (Gen) AI articl…
2️⃣ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the morning coffee. 🎡 Very exciting updates including a new entire Model family Amazon Nova with multi-moda…
First version of my re:invent summary on all things Gen AI. Trying to keep up-to-date, putting announcements into perspective and taking you along on this journey. I hope to take the time to update th…
👏 Kudos to Ioana Blaut for compiling this nice overview post! 💡 Indeed it has been an awesome event. Good to re-connect with customers, partners and colleagues and getting to know some new - very inte…
Is Yoko Ono an early prompt engineer?! Sounds like a random question, but I think she is. She is prompting the audience to interact and participate in her art works. So basically she has been often pr…
Sharing some positive energy from my morning run and the nice progress in preparation for next week’s MEDIENTAGE MÜNCHEN. I’m planning to be at the event for all 3 days - happy to meet you there. I’ll…
Now that we have Generative AI and the power of LLMs, we can forget about classic recommender systems, right?! Maybe not, we will see. Nensi Hakobjanyan and I take you through a journey of understandi…
🚀 2024, the year when Generative AI is hitting production. Strong statement, but how? And what is next? 🏠 This week is a little quiet in terms of traveling for me. Great time to reflect on what happen…
⁉ Are you into building Generative AI applications an looking for a good way to start? 🦄 Oliver Möller and I run a webinar on how to build Generative AI Applications. From “just” using a LLM to more c…
🌯 Wrapping up my visit in Armenia and the DataFest Yerevan over a very good cup of coffee. ❤️ Let’s start with the conference. A lovely crafted event, right sized so that you have a chance to interact…
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry (https://lnkd.in/epV8Wa26) event. Great opportunity to sh…
Awesome event, indeed Lajos Lange. Extending your kudos to the team - I had a fantastic time yesterday. #GenerativeAI is a very powerful technology applicable across different industries. What really …
❓ Successful Building a GenAI use cases just requires the latest and greatest frontier model, right?! 🔍 In my conversations with customers I often realize that the choice of the best & shiniest model …
📢 If you are on the hunt for an image 𝗔𝗡𝗗 𝗩𝗜𝗗𝗘𝗢 segmentation model, which is open and you can deploy on your own, have a look at the just released 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹 𝟮 (𝗦𝗔𝗠 𝟮). The model capabilit…
👏 Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up. It’s amazing to see how you continue to innovate on behalf of your customers. I love the outcome. 📖 Wh…
AGI is not a singular, monolithic endeavor, but rather a complex interplay of advancements across multiple technological and scientific domains. And so, while AGI is likely to follow its own combined …
Just stumbled over this gem during my lunch break. We all have been impacted by GenAI wave in the last 20 or so month - Either riding or avoiding the wave. In her talk at Goto Amsterdam conference, Jo…
⏰ Early start and back to Zürich Airport! 🛫 Some disturbances grounded me here last night, but I’m looking back to yesterday’s amazing Generative AI hackathon with a smile 😊. ☕ The participants were v…
What a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I might be a little biased 😉 , was : “There are multiple model launches in Amazon Bedrock. Launching …
How do you choose the foundation model for your Generative AI App — like your car? Just published a new blog post on medium: 😎 How do you choose the right foundation model for your Generative AI app? …
What a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #StockholmMarathon. Would have loved to join, but no last minute (literally) bibs available. Only lear…
Prompt Engineering is possibly the single most valuable skill you have to master if you want to get to production with your Generative AI based application. As many customers are working hard towards …
The ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got a preview of the blog post as we run it as a demo. Nice that it is now published and you all can get…
🦄 I’m super thrilled by Anthropic’s blog post “Mapping the Mind of a Large Language Model”(https://lnkd.in/dA6Jh_pg). On their way to turn the black box into a little bit more transparent and getting …
💡On my way back from a customer workshop on “Prompt Engineering” in Den Haag in the Netherlands. Good to connect with nature and an upcoming storm and very interesting to learn from customers about th…
🤩 #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day before the AWS Summit) with 16 public hands-on workshops in the AWS office in Stockholm, in two servings …
Travelling into a long weekend and looking back to this week’s family reunion event aka #AWSSummit Berlin. To be honest, I’m a little exhausted but energised at the same time after meeting so many cus…
#AWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday with Philipp the session “Build a cost-effective conversational agent with Llama 2”. Tech check do…
🤯 I’m just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit the intention was to dive deeper and learn more about our cust…
🌧 ☕ Kind of trapped in a cafe while a little thunderstorm is cleaning the air in Düsseldorf, I finally take the time to talk about the upcoming Berlin Summit week - week after next. 🎬 I’m super thrill…
😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Advertising and Marketing. 🎙 Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. …
🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the …
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead. 💡 Yesterday I had the opportun…
AWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good conversations with customers, partners and colleagues. 🔦 I was very happy to see so much attention on t…
I hope all of you had a good easter break. I’m now back to work and busy preparing upcoming talks and workshops. I’m excited to meet customers, partners and colleagues in Amsterdam next week … ⛑ Works…
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and Tobias and I took the opportunity to run a workshop as part of the AWS HouseWarming happening on the …
In 2023 most of us have been busy with experimenting on GenAI. 2024 will be the year where we see more and more use cases in productions. Curious about how to board this train? Highly recommend a read…
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is somet…
Right now calming down a little in our Berlin offices. It has been a very intensive week including two fully packed days drinking from the firehose during the AWS Deep Dive Days 2024 - Generative AI (…
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnkd.in/eueY28Qh). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in …
2023
Indeed super nice memories. The group dived deep into data platforms and shared experiences - the good and the ugly. As you can see from the pictures, we had engaged discussions 😁 . Looking back into …
Just in time for Santa, great book about about the role of an Solution Architect(SA) in the future. GenAI is evolving many roles - SA role is not an exception. Very interesting read, which a lot of in…
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have seen amazing demos there. Feel free to get in touch with Bishesh Adhikari and the other Builders to …
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology. My favourite customer quote: “I struggled to…
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing. 💪Together we developed a GenAI flywheel…
🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet. 💭This year I took the time and made a …
Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make sure that you reserve your seats. Also, this is only a subset of the vast variety of sessions on th…
On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some time — specifically 6 minutes - in the train to make my own 1st experience with PartyRock(https:/…
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/e…
You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Let’s dive deep toget…
First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make …
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of th…
“We’re maybe three steps into a 10K race, and the question should not be, ‘Which runner is ahead three steps into the race?’, but ‘What does the course look like? What are the rules of the race going …
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv. I had loads of good convers…
Orca: The Model Few Saw Coming - what a fascinating time we live in: https://lnkd.in/eUaCW8Ji Like always a great summary by ai explained. Amazing to see the level of progress being made in the field …
Last week’s Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues. Heiko Hotz’s and my talk “Generative AI - The new way to…
Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz and I are looking forward to welcome you to the session „AIM301: Generative AI - The new way to genera…
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6…
And here we go with the registration page: https://lnkd.in/eJqrGfiy. I’ll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are intereste…
Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first appro…
Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end work…
2022
It’s this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little t…
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. 😅🙌 If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from z…
Looking forward to share what we have been working on since a while with our customers at our upcoming “Machine Learning for Real-Time Advertising Workshop” (https://lnkd.in/e3FSWQWv). I am thrilled t…
Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers to monetise content and for advertisers to reach their audiences. The progress in ML and the availab…
In just 14 days it’s finally happening: AWS Summit Berlin 2022, May 11 - 12. Can’t wait to meet you (again) in person! A fully packed agenda is waiting for you and it would be my pleasure if you join …
2021
Curious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS Innovate Online on February 24th! Note that this session is in German, but we have overall 50+ session…
Working at AWS brings many positive things. As you know: The only constant in life is change. Today our flat changed into a home recording studio. I’ll be recording a session for the German track at t…
2020
Great to see customer’s success. Awsome work with François Guerraz, Janko Kovačević, Gerry Louw and the wider team. Optimizing customer’s cost is a daily driver of my work and it’s great to see anothe…