TL;DR: I prepared my AWS Summit Hamburg talk through 6 recorded dry runs, each analyzed by a structured AI skill. The skill transcribes via Amazon Transcribe, counts fillers with word-level timestampsโฆ
AWS
147 posts tagged AWS ยท all tags
2026
AI-Assisted Talk Prep: The Recording-Analysis-Iterate Loop
8 AWS Guides for Agentic AI โ Mapped to the 4 Pillars That Get You to Production
The Gap Between Demo and Deployment TL;DR: AWS released 8 prescriptive guides for building production-ready agentic AI. This post maps each guide to the four pillars that get agents from demo to deploโฆ
Intelligence Is About Time, Not Parameters
The Question Every SA Gets Beyond a complexity threshold, larger models become less insightful โ the savant regime. โWhich model should I use?โ I hear it in almost every customer conversation about geโฆ
Humorphism: The Interface AI Deserves
Two weeks ago, AWS held its โWhatโs Next with AWSโ event. Among the big announcements, one thing caught my attention that wasnโt a product launch. It was a design philosophy. Humorphism. A word I hadnโฆ
๐๐ฟ๐ผ๐บ ๐๐ฎ๐น๐น ๐๐ฒ๐ป๐๐ฒ๐ฟ ๐๐ผ ๐๐ ๐๐ด๐ฒ๐ป๐ ๐๐๐ฏ: ๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐๐ ๐๐ฒ๐ฟ๐ฒ
๐๐ฟ๐ผ๐บ ๐๐ฎ๐น๐น ๐๐ฒ๐ป๐๐ฒ๐ฟ ๐๐ผ ๐๐ ๐๐ด๐ฒ๐ป๐ ๐๐๐ฏ: ๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐๐ ๐๐ฒ๐ฟ๐ฒ Just returning from an internal Amazon Connect deep[1] dive. I havenโt touched this particular product since maybe 5 years?! Diโฆ
Always takes a customer - my first time in our brand new BER21 in Berlin. Amazing location and Berli
Always takes a customer - my first time in our brand new BER21 in Berlin. Amazing location and Berlin is welcoming us with crispy & bright sunshine. Always great to (re-) connect with colleagues. Bumpโฆ
๐ Caught up on AWSโs open-sourcing of API models in Smithy format (slipped my radar earlier this yea
๐ Caught up on AWSโs open-sourcing of API models in Smithy format (slipped my radar earlier this year, but timeless value!). There is a GitHub Repository [4] available with AWS API smithy models for 2โฆ
โGood Morning! said Bilbo, and he meant it. The sun was shining, and the grass was very green. But G
โGood Morning!" said Bilbo, and he meant it. The sun was shining, and the grass was very green. But Gandalf looked at him from under long bushy eyebrows that stuck out further than the brim of his shaโฆ
This could have been a good new year's resolution: Don't make funny prediction about the future if y
This could have been a good new yearโs resolution: Donโt make funny prediction about the future if youโre not ready to deal with them becoming true ๐. On my way to: WS User Group Cologne and Bonn withโฆ
2025
Dennis Kieselhorst is #hiring. Know anyone who might be interested?
Dennis Kieselhorst is #hiring. Know anyone who might be interested? If you donโt know Dennis Kieselhorst, you should get to know him. If you do know him, you already know one reason why this job is woโฆ
๐จ Callout for my local network in the Cologne/Bonn/Dรผsseldorf region!
๐จ Callout for my local network in the Cologne/Bonn/Dรผsseldorf region! Diana and I will be providing a Re:Invent Recap for the AWS User Group Cologne (AWSUGCGN [1]) on the 7th January, so save the dateโฆ
๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฎ๐ ๐๐ป๐๐ต๐ฟ๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฐ๐ผ๐บ๐ถ
๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฎ๐ ๐๐ป๐๐ต๐ฟ๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ป๐ฒ๐ ๐? The week(s) after re:invent are typically the time, where a pile of very good content videos pile up at my end โฆ
Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if yo
Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if you are not super interested in new service launches. Swami nicely breaks down how AI agents and Agentโฆ
To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have s
To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have safe travels and an awesome time! Pre re:invent phase was crazy already. Take a look at Luc van Donkeโฆ
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย Clou
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย CloudFront, AWS WAF with DDoS protection, Route 53 DNS. Simple. Predictable. Secure. This is what many cuโฆ
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices tโฆ
โก ๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฎ๐๐ฏ๐ผ๐๐: ๐๐ผ๐ ๐๐ผ๐
๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฟ๐๐๐ฎ ๐๐ฟ๐ฒ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐๐ ๐๐ด๐ฒ๐ป๐๐ ๐ง๐ต๐ฎ๐ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ช๐ผ๐ฟ๐ธ
โก ๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฎ๐๐ฏ๐ผ๐๐: ๐๐ผ๐ ๐๐ผ๐ ๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฟ๐๐๐ฎ ๐๐ฟ๐ฒ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐๐ ๐๐ด๐ฒ๐ป๐๐ ๐ง๐ต๐ฎ๐ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ช๐ผ๐ฟ๐ธ In this brand new blog post Brad Abrams and Jawhny Cooke showcase why Claude and Bedrock AgentCore โฆ
๐จ What a start in the year - Re:Invent Recap Time - Exciting Location update!!!
๐จ What a start in the year - Re:Invent Recap Time - Exciting Location update!!! Christian Bonzelet is hosting this event at DFL Digital Sports GmbH in Cologne. Diana and I will be providing a Re:Invenโฆ
โOur AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedro
โOur AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage. In practice, that means most of the generative AI responses you see from models on Bโฆ
This is huge news for Advertising Customer.
This is huge news for Advertising Customer. AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides Aโฆ
โจ Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! โจ
โจ Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! โจ ๐ฏ The session โAI-inclusive! KI fรผr Barrierefreiheitโ at MEDIENTAGE MรNCHEN highlights how Amazon Prime Video and AWS use artificโฆ
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Sรผddeutsche Zeitungโs early adapter journey of responsible AI. Notโฆ
One more thing!
One more thing! We prepared the Amazon Web Services (AWS) and Prime Video & Amazon MGM Studios Booth for the #MTM2025. Looking forward to tomorrow and our first day at #MTM2025! Find us in room 11, inโฆ
๐จ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐๐น๐ฒ๐ฟ๐: ๐ฆ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ ๐๐บ๐ฎ๐ด๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ก๐ผ๐ ๐๐ถ๐๐ฒ ๐ถ๐ป ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฒ๐ฑ๐ฟ๐ผ๐ฐ๐ธ! ๐
๐จ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐๐น๐ฒ๐ฟ๐: ๐ฆ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ ๐๐บ๐ฎ๐ด๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ก๐ผ๐ ๐๐ถ๐๐ฒ ๐ถ๐ป ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฒ๐ฑ๐ฟ๐ผ๐ฐ๐ธ! ๐ Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the โฆ
๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ ๐ถ๐ ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ, ๐ฏ๐๐ ๐๐ต๐ฎ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ?
๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ ๐ถ๐ ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ, ๐ฏ๐๐ ๐๐ต๐ฎ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ? The phrase โSoftware is eating the worldโ was coined by tech investor Marc Andreessen in a 2011 Wall Street Journal article to describโฆ
In the last couple of weeks we had a lot of announcements around enabling payment for agents. The po
In the last couple of weeks we had a lot of announcements around enabling payment for agents. The pocket money moment for AI Agents. But how are agents doing right now in a virtual grocery store? Supeโฆ
๐จ Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing
๐จ Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing to see the pace of innovation at Anthropic and very pleased to be able to use it from day 1 in Amazโฆ
Super interesting AI content at the upcoming Medientage Mรผnchen. Many interesting talks and people t
Super interesting AI content at the upcoming Medientage Mรผnchen. Many interesting talks and people to meet. #AWS will be at the event. Looking forward to our keynote and masterclass. Details in the evโฆ
๐จ Medientage Mรผnchen: #AWS and #Amazon Prime Video on-site ...
๐จ Medientage Mรผnchen: #AWS and #Amazon Prime Video on-site โฆ Time is flying fast and empty slots in agendas are gone fast. Hence a quick heads-up. We will be at MEDIENTAGE MรNCHEN in October (22nd -24โฆ
Wow! Moritz Michael Mรผcke and my colleague Alex talking about the amazing success story of Dyn Media
Wow! Moritz Michael Mรผcke and my colleague Alex talking about the amazing success story of Dyn Media. What a start in the week! Tomasz did a great job in highlighting some of the key facts, but there โฆ
๐ฏ Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans
๐ฏ Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans ๐ณ๐ฑ Just returning from the Netherlands, Iโm very happy to read about a fruitful cooperation between a local NGO and Aโฆ
The right ad, at the right time, at the right spot to the right user' - Sounds e
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? ๐ค Iโm just back from IBC - International Broadcasting Convention in Amsterdam! ๐ณ๐ฑ I had the opportunity toโฆ
Canโt imagine a better start into a vivid #IBC2025 day. Go out for a nice loop in the park with like
Canโt imagine a better start into a vivid #IBC2025 day. Go out for a nice loop in the park with likeminded folks. Huge shoutout to the organisation - beautifully put together! And serves a good cause!โฆ
Create. Connect. Captivate.
Create. Connect. Captivate. Super thrilled to meet you at this yearโs IBC. Beside ensuring that we hang out over a good cup of coffee (just pm me), check out the attendee guide below to make the best โฆ
๐ ๐น๐ผ๐๐ฒ ๐ถ๐ ๐๐ต๐ฒ๐ป ๐ฎ ๐ฝ๐น๐ฎ๐ป ๐ฐ๐ผ๐บ๐ฒ๐ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ - IBC 2025 is approaching fast!
๐ ๐น๐ผ๐๐ฒ ๐ถ๐ ๐๐ต๐ฒ๐ป ๐ฎ ๐ฝ๐น๐ฎ๐ป ๐ฐ๐ผ๐บ๐ฒ๐ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ" - IBC 2025 is approaching fast! ๐ณ Iโm still buzzing from the preview of the incredible demos at this yearโs IBC! The dedication and passion behind these powerful,โฆ
๐๐ฟ๐ผ๐บ โ๐ ๐ผ๐ฟ๐ฒ, ๐๐ฎ๐๐๐ฒ๐ฟ' ๐๐ผ '๐๐ฒ๐๐ ๐ถ๐ ๐ ๐ผ๐ฟ๐ฒ': ๐ต๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฒ ๐บ๐ฎ๐ธ๐ฒ ๐๐ ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ?!ย - ๐ฝ๐ฒ๐ฎ๐ธ๐ถ๐ป
๐๐ฟ๐ผ๐บ โ๐ ๐ผ๐ฟ๐ฒ, ๐๐ฎ๐๐๐ฒ๐ฟ" ๐๐ผ โ๐๐ฒ๐๐ ๐ถ๐ ๐ ๐ผ๐ฟ๐ฒโ: ๐ต๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฒ ๐บ๐ฎ๐ธ๐ฒ ๐๐ ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ?!ย - ๐ฝ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ ๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ ๐ฎ๐ฐ๐ต๐ถ๐ป๐ฒ ๐๐ผ๐ผ๐ธ Just finished โThe Thinking Machineโ by Stephen Witt [1]โ a fascinating deep dive into โฆ
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic!
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic! I love the use case and the presentation in the video. What maybe triggers me the most, are those 24h build time (whiโฆ
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h!
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h! I love the use case and the presentation in the video, which Tomasz Stachlewski โ shared in his postโฆ
Just uncovered this hidden gem created by Ewa A. Treitz and her AI team.
Just uncovered this hidden gem created by Ewa A. Treitz and her AI team. Awesome example for the ongoing democratisation of software production in the advent of powerful AI tools. And - the product itโฆ
WOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-
WOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-20b. Roughly 120 and 20 Billion parameters in size and bother featuring reasoning capabilities. The models utilise quantโฆ
The current state of the AI Agents ecosystem reminds me of the early days of technologies like Big D
The current state of the AI Agents ecosystem reminds me of the early days of technologies like Big Data/Hadoop or Containers/Kubernetes: many different tools, frameworks, and open source projects to cโฆ
Yesterday I tookโafter a long break of 5 yearsโan AWS Certification: The AWS Cer
Yesterday I tookโafter a long break of 5 yearsโan AWS Certification: The AWS Certified AI Practitioner[4]. I wanted to take a moment to share my thoughts on the exam and help you determine if this wouโฆ
Traveling at light speed with open eyes is awesome, but sometimes you should loo
Traveling at light speed with open eyes is awesome, but sometimes you should look backโฆ On my way back from the Alps, I spent quality time with colleagues and partners from the Media & Entertainment iโฆ
Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works al
Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production. I selected a use case I had previously coded myself, whichโฆ
Garbage in - Garbage out, or in other words: No high quality data, no shiny successful Gen AI produc
Dedicated Gen AI Track at AWS Summit Hamburg 2025
Dedicated Gen AI Track at AWS Summit Hamburg 2025 There are no two opinions. Generative AI is a topic in 2025. In the upcoming AWS Summit Hamburg we have designed a dedicated Gen AI track for you. No โฆ
15 days from now, the AWS Summit Hamburg is taking place - wondering about any exciting Gen AI conte
Interested to dive deep into technology, hear from other M&E customers what worked - and what not?
Interested to dive deep into technology, hear from other M&E customers what worked - and what not? In this article I compiled a list of M&E focused talks and content of the upcoming AWS Summit in Hambโฆ
Dive deep into the future of M&E at AWS Summit Hamburg!
Dive deep into the future of M&E at AWS Summit Hamburg! โMoin, Hamburg!โ - 2025 is the first AWS Summit in Hamburg. The event is moving to a larger location, so that all the participants and exciting โฆ
๐คฟ The last two days I had the pleasure of joining the AWS Deep Dive Days - Gene
๐คฟ The last two days I had the pleasure of joining the AWS Deep Dive Days - Generative AIย in our Munich office. The name of the event again, 3rd time already, hold the promise. Deep content from techieโฆ
๐ While Iโm enjoying a smooth train ride, Iโm working on my presentation for the upcoming AWS Summit
๐ While Iโm enjoying a smooth train ride, Iโm working on my presentation for the upcoming AWS Summit Hamburg on 5th June. Could use some help :) ๐ I will be opening the Generative AI track of the summโฆ
๐ Looking very much forward to this! Highly recommended event for decision makers responsible for st
๐ Looking very much forward to this! Highly recommended event for decision makers responsible for strategic or transformative decisions from media companies (press, newsroom, publishing) and enablemenโฆ
Currently at the airport and reflecting on the NAB and love to share some impres
Currently at the airport and reflecting on the NAB and love to share some impressions andย resources with you . Create. Connect. Captivate. In this yearโs NAB edition AWS focussed on 4 showcase storiesโฆ
A little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of ver
A little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of very interesting demos have been prepared. I got a sneak peak ๐ and worked with some of the builders, sโฆ
๐๏ธ Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon
๐๏ธ Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon Bedrock right from launch day :) ๐ทโโ๏ธ Canโt wait to see what customers are going to build with it. ๐โฆ
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed d
๐งณ On my way back from yesterdayโs โAmazon Ad Tech Summit 2025โ in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. ๐ก The ability to deriveโฆ
Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services
Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services (AWS) forย a joined community event. During the opening keynote it was coined as โbringing re:invent โฆ
2024
๐ Building your own RAG system is like deciding to build your own email server in 2024. Sure, you c
๐ โBuilding your own RAG system is like deciding to build your own email server in 2024. Sure, you could do it. But why would you want to?โ - Alden Do Rosario in his article โDear IT Departments, Pleaโฆ
โ๏ธ In my conversation with customers, I don't get tired in highlighting how important it is to deco
โ๏ธ In my conversation with customers, I donโt get tired in highlighting how important it is to decompose applicationโs needs into the different use cases and choose the optimal fitting foundation modeโฆ
๐ก So, re:invent 2024 is in the books. Just did my final (famous last words ๐ ) edits in my personal
๐ก So, re:invent 2024 is in the books. Just did my final (famous last words ๐ ) edits in my personal overview article trying to touch on all the significant announcements around (Gen) AI. For me it wasโฆ
3๏ธโฃ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as
3๏ธโฃ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as Swami was on fire in his yesterdayโs keynote. But, I updated I updated my All things (Gen) AI articlโฆ
2๏ธโฃ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the mor
2๏ธโฃ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the morning coffee. ๐ก Very exciting updates including a new entire Model family Amazon Nova with multi-modaโฆ
First version of my re:invent summary on all things Gen AI. Trying to keep up-to-date, putting annou
First version of my re:invent summary on all things Gen AI. Trying to keep up-to-date, putting announcements into perspective and taking you along on this journey. I hope to take the time to update thโฆ
๐ Kudos to Ioana Blaut for compiling this nice overview post!
๐ Kudos to Ioana Blaut for compiling this nice overview post! ๐ก Indeed it has been an awesome event. Good to re-connect with customers, partners and colleagues and getting to know some new - very inteโฆ
Sharing some positive energy from my morning run and the nice progress in preparation for next week'
Sharing some positive energy from my morning run and the nice progress in preparation for next weekโs MEDIENTAGE MรNCHEN. Iโm planning to be at the event for all 3 days - happy to meet you there. Iโllโฆ
Now that we have Generative AI and the power of LLMs, we can forget about classic recommender system
Now that we have Generative AI and the power of LLMs, we can forget about classic recommender systems, right?! Maybe not, we will see. Nensi Hakobjanyan and I take you through a journey of understandiโฆ
๐ 2024, the year when Generative AI is hitting production. Strong statement, but
๐ 2024, the year when Generative AI is hitting production. Strong statement, but how? And what is next? ๐ This week is a little quiet in terms of traveling for me. Great time to reflect on what happenโฆ
โ Are you into building Generative AI applications an looking for a good way to start?
โ Are you into building Generative AI applications an looking for a good way to start? ๐ฆ Oliver Mรถller and I run a webinar on how to build Generative AI Applications. From โjustโ using a LLM to more cโฆ
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marke
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry (https://lnkd.in/epV8Wa26) event. Great opportunity to shโฆ
โ Successful Building a GenAI use cases just requires the latest and greatest fr
โ Successful Building a GenAI use cases just requires the latest and greatest frontier model, right?! ๐ In my conversations with customers I often realize that the choice of the best & shiniest model โฆ
๐ข If you are on the hunt for an image ๐๐ก๐ ๐ฉ๐๐๐๐ข segmentation model, which is open and you can deploy
๐ข If you are on the hunt for an image ๐๐ก๐ ๐ฉ๐๐๐๐ข segmentation model, which is open and you can deploy on your own, have a look at the just released ๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐ ๐๐ป๐๐๐ต๐ถ๐ป๐ด ๐ ๐ผ๐ฑ๐ฒ๐น ๐ฎ (๐ฆ๐๐ ๐ฎ). The model capabilitโฆ
๐ Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up.
๐ Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up. Itโs amazing to see how you continue to innovate on behalf of your customers. I love the outcome. ๐ Whโฆ
โฐ Early start and back to Zรผrich Airport! ๐ซ Some disturbances grounded me here last night, but I'm
โฐ Early start and back to Zรผrich Airport! ๐ซ Some disturbances grounded me here last night, but Iโm looking back to yesterdayโs amazing Generative AI hackathon with a smile ๐. โ The participants were vโฆ
What a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I
What a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I might be a little biased ๐ , was : โThere are multiple model launches in Amazon Bedrock. Launching โฆ
How do you choose the foundation model for your Generative AI App โ like your car?
How do you choose the foundation model for your Generative AI App โ like your car? Just published a new blog post on medium: ๐ How do you choose the right foundation model for your Generative AI app? โฆ
What a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #S
What a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #StockholmMarathon. Would have loved to join, but no last minute (literally) bibs available. Only learโฆ
Prompt Engineering is possibly the single most valuable skill you have to master if you want to get
Prompt Engineering is possibly the single most valuable skill you have to master if you want to get to production with your Generative AI based application. As many customers are working hard towards โฆ
The ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got
The ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got a preview of the blog post as we run it as a demo. Nice that it is now published and you all can getโฆ
๐กOn my way back from a customer workshop on โPrompt Engineeringโ in Den Haag in the Netherlands. Goo
๐กOn my way back from a customer workshop on โPrompt Engineeringโ in Den Haag in the Netherlands. Good to connect with nature and an upcoming storm and very interesting to learn from customers about thโฆ
๐คฉ #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day befor
๐คฉ #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day before the AWS Summit) with 16 public hands-on workshops in the AWS office in Stockholm, in two servings โฆ
Travelling into a long weekend and looking back to this weekโs family reunion ev
Travelling into a long weekend and looking back to this weekโs family reunion event aka #AWSSummit Berlin. To be honest, Iโm a little exhausted but energised at the same time after meeting so many cusโฆ
AWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday
#AWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday with Philipp the session โBuild a cost-effective conversational agent with Llama 2โ. Tech check doโฆ
๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon w
๐คฏ Iโm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit theย intention was to dive deeper and learn more about our custโฆ
๐ง โ Kind of trapped in a cafe while a little thunderstorm is cleaning the air in Dรผsseldorf, I fina
๐ง โ Kind of trapped in a cafe while a little thunderstorm is cleaning the air in Dรผsseldorf, I finally take the time to talk about the upcoming Berlin Summit week - week after next. ๐ฌ Iโm super thrillโฆ
๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
๐ฎ Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Advertising and Marketing. ๐ Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. โฆ
๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI
๐ก Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the โฆ
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happ
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead. ๐ก Yesterday I had the opportunโฆ
AWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good con
AWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good conversations with customers, partners and colleagues. ๐ฆ I was very happy to see so much attention on tโฆ
I hope all of you had a good easter break. I'm now back to work and busy preparing upcoming talks an
I hope all of you had a good easter break. Iโm now back to work and busy preparing upcoming talks and workshops. Iโm excited to meet customers, partners and colleagues in Amsterdam next week โฆ โ Worksโฆ
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and Tobias and I took the opportunity to run a workshop as part of the AWS HouseWarming happening on the โฆ
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is sometโฆ
Right now calming down a little in our Berlin offices. It has been a very intens
Right now calming down a little in our Berlin offices. It has been a very intensive week including two fully packed days drinking from the firehose during the AWS Deep Dive Days 2024 - Generative AI (โฆ
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnk
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnkd.in/eueY28Qh). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in โฆ
2023
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have seen amazing demos there. Feel free to get in touch with Bishesh Adhikari and the other Builders to โฆ
I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Custom
I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends. I had the pleasure to reinvent with customers during Workshops and Chalkโฆ
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, cle
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology. My favourite customer quote: โI struggled toโฆ
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing. ๐ชTogether we developed a GenAI flywheelโฆ
๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
๐ฌI just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet. ๐ญThis year I took the time and made a โฆ
Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make
Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make sure that you reserve your seats. Also, this is only a subset of the vast variety of sessions on thโฆ
On my way back from an intense but fulfilling week with customers, partners and colleagues, I got so
On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some timeโโโspecifically 6 minutes - in the train to make my own 1st experience with PartyRock(https:/โฆ
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/eโฆ
You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use
You are following theย #GenAIย topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Letโs dive deep togetโฆ
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customerโฆ
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) i
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of thโฆ
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Mark
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv. I had loads of good conversโฆ
Last week's Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)conne
Last weekโs Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues. Heiko Hotzโs and my talk โGenerative AI - The new way toโฆ
Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz an
Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz and I are looking forward to welcome you to the session โAIM301: Generative AI - The new way to generaโฆ
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) w
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6โฆ
And here we go with the registration page: https://lnkd.in/eJqrGfiy. I'll be running the RTB Intelli
And here we go with the registration page: https://lnkd.in/eJqrGfiy. Iโll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are interesteโฆ
Wonder how to apply Machine Learning(ML) for your AdTech Use cases?
Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end workโฆ
2022
Re:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions
Re:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions with customers, partners and colleagues. Itโs a global world and we all work in distributed teams. โฆ
The keynote is quite a start into the day. Thrilled to explore and push limits with you. If you arou
The keynote is quite a start into the day. Thrilled to explore and push limits with you. If you around in Vegas, make sure to meet tonight. For the German folks: We are ready for you at the Global Louโฆ
It's this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and co
Itโs this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little tโฆ
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐
๐
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ๐ ๐ If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from zโฆ
Looking forward to share what we have been working on since a while with our customers at our upcomi
Looking forward to share what we have been working on since a while with our customers at our upcoming โMachine Learning for Real-Time Advertising Workshopโ (https://lnkd.in/e3FSWQWv). I am thrilled tโฆ
Time is moving fast. Already 5 years though it feels like I just started. Still Day 1. At Amazon Web
Time is moving fast. Already 5 years though it feels like I just started. Still Day 1. At Amazon Web Services (AWS) I found an awesome place to work with my customers and develop myself. While interviโฆ
AWSSummit 2022 in Berlin has been a blast. Felt like someone accidentally hit the pause button two y
#AWSSummit 2022 in Berlin has been a blast. Felt like someone accidentally hit the pause button two years ago and finally managed to resume. It was awesome to meet people again outside of the countlesโฆ
Berlin here I come! Looking forward to meet you next week at the AWS Summit in Berlin. Taking a litt
Berlin here I come! Looking forward to meet you next week at the AWS Summit in Berlin. Taking a little detour to Innsbruck first to enjoy some fine trails at the Innsbruck Alpin Trailrun Festival and โฆ
In just 14 days it's finally happening: AWS Summit Berlin 2022, May 11 - 12. Can't wait to meet you
In just 14 days itโs finally happening: AWS Summit Berlin 2022, May 11 - 12. Canโt wait to meet you (again) in person! A fully packed agenda is waiting for you and it would be my pleasure if you join โฆ
Dieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das
Dieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das Thema Live TV aus der Cloud. Dringende Empfehlung und alleine dieser Vortrag ist schon die Reise nacโฆ
For those of you, who are interested to get a concise recap of re:Invent 2021 the following might be
For those of you, who are interested to get a concise recap of re:Invent 2021 the following might be interesting: Dennis Traub and myself will be hosting an online live event,ย Tuesday, 08. February 20โฆ
2021
Curious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS In
Curious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS Innovate Online on February 24th! Note that this session is in German, but we have overall 50+ sessionโฆ
[German] Is your workload well-architected? Curious to understand the benefits of an architecture re
[German] Is your workload well-architected? Curious to understand the benefits of an architecture review based on best practices and to figure out how to successfully execute reviews? Tufan รzduman anโฆ
Working at AWS brings many positive things. As you know: The only constant in life is change. Today
Working at AWS brings many positive things. As you know: The only constant in life is change. Today our flat changed into a home recording studio. Iโll be recording a session for the German track at tโฆ
Curious how the Twelve-Factor App methodology can be mapped to #InfrastructureAsCode on #AWS? My col
Curious how the Twelve-Factor App methodology can be mapped to #InfrastructureAsCode on #AWS? My colleague Wladi โ๏ธ Mitzel and I are. Give it a read - heads-up: potential extra challenge: article is iโฆ
2020
Great work, Benedikt Stemmildt and team. Pleasure to work with you guys: Die Migration der gesamten
Great work, Benedikt Stemmildt and team. Pleasure to work with you guys: โDie Migration der gesamten Onlineplattform in die AWS Cloud ermรถglichte dem Unternehmen, sein Geschรคft weiter zu skalieren undโฆ
Great to see customer's success. Awsome work with Franรงois Guerraz, Janko Kovaฤeviฤ, Gerry Louw and
Great to see customerโs success. Awsome work with Franรงois Guerraz, Janko Kovaฤeviฤ, Gerry Louw and the wider team. Optimizing customerโs cost is a daily driver of my work and itโs great to see anotheโฆ