2026
- Foundations of Agent Authorization
TL;DR: Agent authorization looks like a scary new frontier, but almost all of it is OAuth 2.0 and OpenID Connect, the same flows that already sign you into web apps. Once you can tell apart the three âŠ
- Every Catalog Wants to Be an MCP Server
TL;DR: AWS just shipped an open-source MCP server for the Registry of Open Data â 1,100+ datasets from 400+ organizations (NASA, NOAA, NIH, the Allen Institute), now discoverable by asking your AI âŠ
- Weekly Review â Aug 17-23, 2026
TL;DR: Three posts this week, and they rhyme: each one looks past the loud, obvious layer to a quieter one underneath. Amaraâs Law says the AGI peak is what we overrate and the boring, already-useful âŠ
- When the SOC Analyst Is an Agent
TL;DR: Amazon GuardDuty now ships an AI investigation agent (in preview) that takes a raw finding, pulls 90 days of related activity, correlates it against threat intel and a knowledge graph, and âŠ
- AI Moved Into the Database. I've Spent 25 Years Getting Logic Out of It.
TL;DR: SQL Server 2025 (and Amazon RDSâs managed version of it) can now store vectors natively and call Amazon Bedrock straight from T-SQL. Half of that is genuinely good: vectors are data, and data âŠ
- Weekly Review â July 27-August 2, 2026
TL;DR: Three posts about where the human stays in charge as agents do more of the work. âLaws & Disorderâ closes with Teslerâs Law: you canât delete a systemâs complexity, only choose who owns each âŠ
- Weekly Review â July 20-26, 2026
TL;DR: Three posts about the cost you canât see until you go looking. âLaws & Disorderâ continues with Hyrumâs Law: every observable behavior of your API is a contract someone depends on, and AI âŠ
- Weekly Review â July 13-19, 2026
TL;DR: Three posts, one quiet theme: the structure you donât design still gets drawn. âLaws & Disorderâ opens with Conwayâs Law â your architecture mirrors your org chart, so shape the teams first, âŠ
- Weekly Review â July 6-12, 2026
TL;DR: This week was about taking a big idea off the whiteboard and finding the exact AWS building block that turns it on. Two posts continue the âWhiteboard to Cloudâ series: compression as the âŠ
- Weekly Review â June 29-July 5, 2026
TL;DR: This week was about where knowledge lives, who owns it, and where the real work actually is. Three posts climb the agent-memory ladder: naming the spectrum, then the retrieval mechanism (vector âŠ
- Weekly Review â June 22-28, 2026
ð¬ Also available as a blog walkthrough video â a short narrated tour of the weekâs five posts. TL;DR: Five posts this week, and they rhyme. Each one treats an AI agent as a first-class user of a âŠ
- AI-Assisted Talk Prep: The Recording-Analysis-Iterate Loop
TL;DR: I prepared my AWS Summit Hamburg talk through 6 recorded dry runs, each analyzed by a structured AI skill. The skill transcribes via Amazon Transcribe, counts fillers with word-level âŠ
- 8 AWS Guides for Agentic AI â Mapped to the 4 Pillars That Get You to Production
The Gap Between Demo and Deployment TL;DR: AWS released 8 prescriptive guides for building production-ready agentic AI. This post maps each guide to the four pillars that get agents from demo to âŠ
- Intelligence Is About Time, Not Parameters
The Question Every SA Gets Beyond a complexity threshold, larger models become less insightful, the savant regime. âWhich model should I use?â I hear it in almost every customer conversation about âŠ
- Humorphism: The Interface AI Deserves
Two weeks ago, AWS held its âWhatâs Next with AWSâ event. Among the big announcements, one thing caught my attention that wasnât a product launch. It was a design philosophy. Humorphism. A word I âŠ
- ðð¿ðŒðº ðð®ð¹ð¹ ðð²ð»ðð²ð¿ ððŒ ðð ððŽð²ð»ð ððð¯: ð§ðµð² ððððð¿ð² ðŒð³ ðððððŒðºð²ð¿ ðŠððœðœðŒð¿ð ðð ðð²ð¿ð²
ðð¿ðŒðº ðð®ð¹ð¹ ðð²ð»ðð²ð¿ ððŒ ðð ððŽð²ð»ð ððð¯: ð§ðµð² ððððð¿ð² ðŒð³ ðððððŒðºð²ð¿ ðŠððœðœðŒð¿ð ðð ðð²ð¿ð² Just returning from an internal Amazon Connect deep[1] dive. I havenât touched this particular product since maybe 5 years?! âŠ
- ð ðð£ ð§ðŒðŒð¹ ððµð®ðŒð - ðŽðŒð ð¹ðŒðð ð¶ð» ð®ðððµð²ð»ðð¶ð°ð®ðð¶ðŒð» ð®ð»ð± ðŽðŒðð²ð¿ð»ð®ð»ð°ð²?!
ð ðð£ ð§ðŒðŒð¹ ððµð®ðŒð - ðŽðŒð ð¹ðŒðð ð¶ð» ð®ðððµð²ð»ðð¶ð°ð®ðð¶ðŒð» ð®ð»ð± ðŽðŒðð²ð¿ð»ð®ð»ð°ð²?! Agentic coding has become reality for developers everywhere ð. Tools like Anthropicâs Claude Code and Amazonâs Kiro are leading the charge, âŠ
- Always takes a customer - my first time in our brand new BER21 in Berlin. Amazing location and Berlin is welcoming us with crispy & bright sunshine.
Always takes a customer - my first time in our brand new BER21 in Berlin. Amazing location and Berlin is welcoming us with crispy & bright sunshine. Always great to (re-) connect with colleagues. âŠ
- ð Caught up on AWSâs open-sourcing of API models in Smithy format (slipped my radar earlier this year, but timeless value!).
ð Caught up on AWSâs open-sourcing of API models in Smithy format (slipped my radar earlier this year, but timeless value!). There is a GitHub Repository [4] available with AWS API smithy models for âŠ
- âGood Morning! said Bilbo, and he meant it. The sun was shining, and the grass was very green. But G
âGood Morning!" said Bilbo, and he meant it. The sun was shining, and the grass was very green. But Gandalf looked at him from under long bushy eyebrows that stuck out further than the brim of his âŠ
- This could have been a good new year's resolution: Don't make funny prediction about the future if you're
This could have been a good new yearâs resolution: Donât make funny prediction about the future if youâre not ready to deal with them becoming true ð. On my way to: WS User Group Cologne and Bonn with âŠ
2025
- Dennis Kieselhorst is #hiring. Know anyone who might be interested?
Dennis Kieselhorst is #hiring. Know anyone who might be interested? If you donât know Dennis Kieselhorst, you should get to know him. If you do know him, you already know one reason why this job is âŠ
- ðš Callout for my local network in the Cologne/Bonn/DÃŒsseldorf region!
ðš Callout for my local network in the Cologne/Bonn/DÃŒsseldorf region! Diana and I will be providing a Re:Invent Recap for the AWS User Group Cologne (AWSUGCGN [1]) on the 7th January, so save the date âŠ
- Jeff Harman in on fire - pun intended in this talk 'ððªðŠ ð¿ð²:ðð»ðð²ð»ð ð®ð¬ð®ð± - ðð±ð§ð²ð°ðµ
Jeff Harman in on fire - pun intended in this talk âððªðŠ ð¿ð²:ðð»ðð²ð»ð ð®ð¬ð®ð± - ðð±ð§ð²ð°ðµ ðð»ð»ðŒðð®ðð¶ðŒð» ðð¶ððµ ðð-ðð¿ð¶ðð²ð» ðð²ðð²ð¹ðŒðœðºð²ð»ð ð³ðŒð¿ ðð¿ð®ð»ð± ððŽð²ð»ðð (ðð¡ðð¯ð¯ð¯ð°)â [1] while explaining how AdTech teams can use AWSâs âŠ
- Everything changes all the time - Open Mind for a different view. And nothing else matter.
Everything changes all the time - Open Mind for a different view. And nothing else matter. Last weekâs re:invent is a wrap. I guess many of the folks in my network are still busy with digesting what âŠ
- ðªðµð®ð ðµð®ðœðœð²ð»ð²ð± ððµð¶ð ðð²ð®ð¿ ðð¶ððµ ððµð² ðŽð²ð»ð²ð¿ð®ðð¶ðð² ðð ððµð¶ð»ðŽð ð®ð ðð»ððµð¿ðŒðœð¶ð°? ðªðµð®ð ð¶ð ð°ðŒðºð¶
ðªðµð®ð ðµð®ðœðœð²ð»ð²ð± ððµð¶ð ðð²ð®ð¿ ðð¶ððµ ððµð² ðŽð²ð»ð²ð¿ð®ðð¶ðð² ðð ððµð¶ð»ðŽð ð®ð ðð»ððµð¿ðŒðœð¶ð°? ðªðµð®ð ð¶ð ð°ðŒðºð¶ð»ðŽ ð»ð²ð ð? The week(s) after re:invent are typically the time, where a pile of very good content videos pile up at my end âŠ
- Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if you
Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if you are not super interested in new service launches. Swami nicely breaks down how AI agents and âŠ
- What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI. Re:Invent 2025 edition
What happens in Las Vegas ⊠Nah - letâs have a look. All things (Gen) AI. Re:Invent 2025 edition  What happens in Las Vegas ⊠Nah - letâs have a look. âŠ
- To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have safe travels and an awesome time!
To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have safe travels and an awesome time! Pre re:invent phase was crazy already. Take a look at Luc van âŠ
- What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
What happens in Las Vegas ⊠Nah - letâs have a look. All things (Gen) AI. The morning after re:invent day1 having a morning coffee over the lastest announcements. The unofficial AWS News Feed lists 49 âŠ
- ð¡ðŒ ð¹ðŒð»ð²ð¹ð ðµððºð®ð»ð ð¶ð» ððµð² ð³ðððð¿ð² ð®ð»ððºðŒð¿ð²?! ð€ - ðªð² ð®ð¹ð¹ ðŽð²ð ð°ðŒðð²ð¿ð²ð± ð¯ð ðœðµððð¶ð°ð®ð¹ ðð ð®
ð¡ðŒ ð¹ðŒð»ð²ð¹ð ðµððºð®ð»ð ð¶ð» ððµð² ð³ðððð¿ð² ð®ð»ððºðŒð¿ð²?! ð€ - ðªð² ð®ð¹ð¹ ðŽð²ð ð°ðŒðð²ð¿ð²ð± ð¯ð ðœðµððð¶ð°ð®ð¹ ðð ð®ðŽð²ð»ðð ð¯ Itâs this time of the year. The AWS Community gets ready for the event of the year: re:Invent. And Werner Vogels âŠ
- â° Groundhog Day! - another day, another new, superior model!
â° Groundhog Day! - another day, another new, superior model! So great to see how competition drives innovation and progress. Fresh out of the press is Anthropicâs Claude Opus 4.5 [1]. From day 1 âŠ
- ð« vs ð AWS introduced flat-rate pricing plans for website delivery and security, that includes CloudFront
ð« vs ð AWS introduced flat-rate pricing plans for website delivery and security, that includes CloudFront, AWS WAFâs application-layer filtering with DDoS protection bundled alongside, and Route 53 âŠ
- Working in monetisation, advertising or markteting and youâre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youâre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices âŠ
- â¡ ðð²ððŒð»ð± ððµð®ðð¯ðŒðð: ððŒð ððŒð ððððŒðºðŒðð¶ðð² ð®ð»ð± ðð¿ððð® ðð¿ð² ððð¶ð¹ð±ð¶ð»ðŽ ð£ð¿ðŒð±ðð°ðð¶ðŒð» ðð ððŽð²ð»ðð ð§ðµð®ð ðð°ððð®ð¹ð¹ð ðªðŒð¿ðž
â¡ ðð²ððŒð»ð± ððµð®ðð¯ðŒðð: ððŒð ððŒð ððððŒðºðŒðð¶ðð² ð®ð»ð± ðð¿ððð® ðð¿ð² ððð¶ð¹ð±ð¶ð»ðŽ ð£ð¿ðŒð±ðð°ðð¶ðŒð» ðð ððŽð²ð»ðð ð§ðµð®ð ðð°ððð®ð¹ð¹ð ðªðŒð¿ðž In this brand new blog post Brad Abrams and Jawhny Cooke make the case that Claude and Bedrock âŠ
- ðš What a start in the year - Re:Invent Recap Time - Exciting Location update!!!
ðš What a start in the year - Re:Invent Recap Time - Exciting Location update!!! Christian Bonzelet is hosting this event at DFL Digital Sports GmbH in Cologne. Diana and I will be providing a âŠ
- âOur AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage.
âOur AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage. In practice, that means most of the generative AI responses you see from models on âŠ
- ð ðð ð°ð¶ðð¶ð»ðŽ ððªðŠ ðð»ð»ðŒðð»ð°ð²ðºð²ð»ð ð³ðŒð¿ ðð±ð§ð²ð°ðµ ð£ð¿ðŒð³ð²ððð¶ðŒð»ð®ð¹ð! ð
ð ðð ð°ð¶ðð¶ð»ðŽ ððªðŠ ðð»ð»ðŒðð»ð°ð²ðºð²ð»ð ð³ðŒð¿ ðð±ð§ð²ð°ðµ ð£ð¿ðŒð³ð²ððð¶ðŒð»ð®ð¹ð! ð AWS just launched RTB Fabric - a purpose-built solution for real-time bidding workloads thatâs changing the game for advertising technology! ð¡ âŠ
- This is huge news for Advertising Customer.
This is huge news for Advertising Customer. AWS RTB Fabric is a newly announced AWS service purpose-built for real-time bidding workloads in advertising technology. It provides AdTech companies a âŠ
- âš Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! âš
âš Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! âš ð¯ The session âAI-inclusive! KI fÃŒr Barrierefreiheitâ at MEDIENTAGE MÃNCHEN highlights how Amazon Prime Video and AWS use âŠ
- Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about SÃŒddeutsche Zeitungâs early adapter journey of responsible AI. Not âŠ
- One more thing!
One more thing! We prepared the Amazon Web Services (AWS) and Prime Video & Amazon MGM Studios Booth for the #MTM2025. Looking forward to tomorrow and our first day at #MTM2025! Find us in room 11, in âŠ
- ðš ðð®ðºð²-ððµð®ð»ðŽð²ð¿ ðð¹ð²ð¿ð: ðŠðð®ð¯ð¶ð¹ð¶ðð ðð ððºð®ðŽð² ðŠð²ð¿ðð¶ð°ð²ð ð¡ðŒð ðð¶ðð² ð¶ð» ððºð®ððŒð» ðð²ð±ð¿ðŒð°ðž! ð
ðš ðð®ðºð²-ððµð®ð»ðŽð²ð¿ ðð¹ð²ð¿ð: ðŠðð®ð¯ð¶ð¹ð¶ðð ðð ððºð®ðŽð² ðŠð²ð¿ðð¶ð°ð²ð ð¡ðŒð ðð¶ðð² ð¶ð» ððºð®ððŒð» ðð²ð±ð¿ðŒð°ðž! ð Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the âŠ
- ðŠðŒð³ððð®ð¿ð² ð¶ð ð²ð®ðð¶ð»ðŽ ððµð² ððŒð¿ð¹ð±, ð¯ðð ððµð®ð ð¶ð ððµð² ð³ðððð¿ð² ðŒð³ ðŠðŒð³ððð®ð¿ð²?
ðŠðŒð³ððð®ð¿ð² ð¶ð ð²ð®ðð¶ð»ðŽ ððµð² ððŒð¿ð¹ð±, ð¯ðð ððµð®ð ð¶ð ððµð² ð³ðððð¿ð² ðŒð³ ðŠðŒð³ððð®ð¿ð²? The phrase âSoftware is eating the worldâ was coined by tech investor Marc Andreessen in a 2011 Wall Street Journal article to âŠ
- In the last couple of weeks we had a lot of announcements around enabling payment for agents. The po
In the last couple of weeks we had a lot of announcements around enabling payment for agents â for example Googleâs Agent Payments Protocol (AP2), announced on September 16, 2025 with 60+ payments âŠ
- ðš Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing
ðš Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing to see the pace of innovation at Anthropic and very pleased to be able to use it from day 1 in âŠ
- Super interesting AI content at the upcoming Medientage MÃŒnchen. Many interesting talks and people to meet.
Super interesting AI content at the upcoming Medientage MÃŒnchen. Many interesting talks and people to meet. #AWS will be at the event. Looking forward to our keynote and masterclass. Details in the âŠ
- ðš Medientage MÃŒnchen: #AWS and #Amazon Prime Video on-site ...
ðš Medientage MÃŒnchen: #AWS and #Amazon Prime Video on-site ⊠Time is flying fast and empty slots in agendas are gone fast. Hence a quick heads-up. We will be at MEDIENTAGE MÃNCHEN in October (22nd âŠ
- Wow! Moritz Michael MÃŒcke and my colleague Alex talking about the amazing success story of Dyn Media
Wow! Moritz Michael MÃŒcke and my colleague Alex talking about the amazing success story of Dyn Media. What a start in the week! Tomasz did a great job in highlighting some of the key facts, but there âŠ
- ð¯ Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans
ð¯ Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans ð³ð± Just returning from the Netherlands, Iâm very happy to read about a fruitful cooperation between a local NGO and âŠ
- The right ad, at the right time, at the right spot to the right user' - Sounds e
The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? ð€ Iâm just back from IBC - International Broadcasting Convention in Amsterdam! ð³ð± I had the opportunity to âŠ
- Canât imagine a better start into a vivid #IBC2025 day. Go out for a nice loop in the park with likeminded folks.
Canât imagine a better start into a vivid #IBC2025 day. Go out for a nice loop in the park with likeminded folks. Huge shoutout to the organisation - beautifully put together! And serves a good cause! âŠ
- Create. Connect. Captivate.
Create. Connect. Captivate. Super thrilled to meet you at this yearâs IBC. Beside ensuring that we hang out over a good cup of coffee (just pm me), check out the attendee guide below to make the best âŠ
- ð ð¹ðŒðð² ð¶ð ððµð²ð» ð® ðœð¹ð®ð» ð°ðŒðºð²ð ððŒðŽð²ððµð²ð¿ - IBC 2025 is approaching fast!
ð ð¹ðŒðð² ð¶ð ððµð²ð» ð® ðœð¹ð®ð» ð°ðŒðºð²ð ððŒðŽð²ððµð²ð¿" - IBC 2025 is approaching fast! ð³ Iâm still buzzing from the preview of the incredible demos at this yearâs IBC! The dedication and passion behind these powerful, âŠ
- ðð¿ðŒðº âð ðŒð¿ð², ðð®ððð²ð¿' ððŒ 'ðð²ðð ð¶ð ð ðŒð¿ð²': ðµðŒð ð°ð®ð» ðð² ðºð®ðžð² ðð ððððð®ð¶ð»ð®ð¯ð¹ð²?! - ðœð²ð®ðžð¶ð»
ðð¿ðŒðº âð ðŒð¿ð², ðð®ððð²ð¿" ððŒ âðð²ðð ð¶ð ð ðŒð¿ð²â: ðµðŒð ð°ð®ð» ðð² ðºð®ðžð² ðð ððððð®ð¶ð»ð®ð¯ð¹ð²?! - ðœð²ð®ðžð¶ð»ðŽ ð¶ð»ððŒ ððµð² ð§ðµð¶ð»ðžð¶ð»ðŽ ð ð®ð°ðµð¶ð»ð² ððŒðŒðž Just finished âThe Thinking Machineâ by Stephen Witt [1]â a fascinating deep dive into âŠ
- This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic!
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic! I love the use case and the presentation in the video. What maybe triggers me the most, are those 24h build time âŠ
- This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h!
This is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h! I love the use case and the presentation in the video, which Tomasz Stachlewski â shared in his âŠ
- Just uncovered this hidden gem created by Ewa A. Treitz and her AI team.
Just uncovered this hidden gem created by Ewa A. Treitz and her AI team. Awesome example of how powerful AI tools are lowering the barrier to building and shipping softwareâwhat I like to think of as âŠ
- WOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-
WOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-20b. Roughly 120 and 20 Billion parameters in size, and both featuring what the model card calls reasoning - an extended âŠ
- The current state of the AI Agents ecosystem reminds me of the early days of technologies like Big Data
The current state of the AI Agents ecosystem reminds me of the early days of technologies like Big Data/Hadoop or Containers/Kubernetes: many different tools, frameworks, and open source projects to âŠ
- Yesterday I tookâafter a long break of 5 yearsâan AWS Certification: The AWS Certified AI Practitioner[4].
Yesterday I tookâafter a long break of 5 yearsâan AWS Certification: The AWS Certified AI Practitioner[4]. I wanted to take a moment to share my thoughts on the exam and help you determine if this âŠ
- Traveling at light speed with open eyes is awesome, but sometimes you should look
Traveling at light speed with open eyes is awesome, but sometimes you should look back⊠On my way back from the Alps, I spent quality time with colleagues and partners from the Media & Entertainment âŠ
- Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production.
Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production. I selected a use case I had previously coded myself, which âŠ
- ð What a fantastic recipe - Ingredients: Retail, Agentic AI, Cape Town Result: A unique South African curry.
ð What a fantastic recipe - Ingredients: Retail, Agentic AI, Cape Town Result: A unique South African curry. A little spicy, very tasteful and energising! ð Spent valuable time here in our office in âŠ
- AWS Summit Hamburg 2025 week - uncompressing ...
AWS Summit Hamburg 2025 week - uncompressing ⊠ AWS Summit Hamburg 2025 week - uncompressing ⊠Created on âŠ
- Garbage in - Garbage out, or in other words: No high quality data, no shiny successful Gen AI product generating business value...
Garbage in - Garbage out, or in other words: No high quality data, no shiny successful Gen AI product generating business value⊠Looking forward to support this workshop next week. Amazing content and âŠ
- Dedicated Gen AI Track at AWS Summit Hamburg 2025
Dedicated Gen AI Track at AWS Summit Hamburg 2025 There are no two opinions. Generative AI is a topic in 2025. In the upcoming AWS Summit Hamburg we have designed a dedicated Gen AI track for you. No âŠ
- Containers and Hamburg - who could possible come up with a better fit ?!
Containers and Hamburg - who could possible come up with a better fit ?! Sascha, thanks for compiling this overview. This is extremely useful for everyone who is or on their way into container on AWS. âŠ
- 15 days from now, the AWS Summit Hamburg is taking place - wondering about any exciting Gen AI content?
15 days from now, the AWS Summit Hamburg is taking place - wondering about any exciting Gen AI content? With 100+ talks in the agenda, itâs not that easy to spot, but I compiled a list of relevant âŠ
- Interested to dive deep into technology, hear from other M&E customers what worked - and what not?
Interested to dive deep into technology, hear from other M&E customers what worked - and what not? In this article I compiled a list of M&E focused talks and content of the upcoming AWS Summit in âŠ
- Dive deep into the future of M&E at AWS Summit Hamburg!
Dive deep into the future of M&E at AWS Summit Hamburg! âMoin, Hamburg!â - 2025 is the first AWS Summit in Hamburg. The event is moving to a larger location, so that all the participants and exciting âŠ
- ð€¿ The last two days I had the pleasure of joining the AWS Deep Dive Days - Generative AI in our Munich office.
ð€¿ The last two days I had the pleasure of joining the AWS Deep Dive Days - Generative AI in our Munich office. The name of the event again, 3rd time already, hold the promise. Deep content from âŠ
- ð While Iâm enjoying a smooth train ride, Iâm working on my presentation for the upcoming AWS Summit
ð While Iâm enjoying a smooth train ride, Iâm working on my presentation for the upcoming AWS Summit Hamburg on 5th June. Could use some help :) ð I will be opening the Generative AI track of the âŠ
- ð Looking very much forward to this! Highly recommended event for decision makers responsible for strategic
ð Looking very much forward to this! Highly recommended event for decision makers responsible for strategic or transformative decisions from media companies (press, newsroom, publishing) and âŠ
- Currently at the airport and reflecting on the NAB and love to share some impressions and resources with you .
Currently at the airport and reflecting on the NAB and love to share some impressions and resources with you . Create. Connect. Captivate. In this yearâs NAB edition AWS focussed on 4 showcase stories âŠ
- A little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of very interesting demos have been prepared.
A little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of very interesting demos have been prepared. I got a sneak peak ð and worked with some of the builders, âŠ
- ðïž Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon
ðïž Awesome news. Great new model launch by Anthropic â Claude 3.7 Sonnet, their first hybrid reasoning model â and so good to see availability through Amazon Bedrock right from launch day :) ð·ââïž âŠ
- 𧳠On my way back from yesterdayâs âAmazon Ad Tech Summit 2025â in Munich. Looking back at a packed day with loads of insights
𧳠On my way back from yesterdayâs âAmazon Ad Tech Summit 2025â in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. ð¡ The takeaway from the âŠ
- Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services
Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services (AWS) for a joined community event. During the opening keynote it was coined as âbringing re:invent âŠ
2024
- ð Building your own RAG system is like deciding to build your own email server in 2024. Sure, you c
ð âBuilding your own RAG system is like deciding to build your own email server in 2024. Sure, you could do it. But why would you want to?â - Alden Do Rosario in his article âDear IT Departments, âŠ
- âïž In my conversation with customers, I don't get tired in highlighting how important it is to decompose
âïž In my conversation with customers, I donât get tired in highlighting how important it is to decompose applicationâs needs into the different use cases and choose the best-fitting foundation model âŠ
- ð¡ So, re:invent 2024 is in the books. Just did my final (famous last words ð ) edits in my personal
ð¡ So, re:invent 2024 is in the books. Just did my final (famous last words ð ) edits in my personal overview article trying to touch on all the significant announcements around (Gen) AI. For me it was âŠ
- 3ïžâ£ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as
3ïžâ£ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as Swami was on fire in his yesterdayâs keynote. But, I updated I updated my All things (Gen) AI âŠ
- 2ïžâ£ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the morning coffee.
2ïžâ£ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the morning coffee. ð¡ Very exciting updates including a new entire Model family Amazon Nova with âŠ
- What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
What happens in Las Vegas ⊠Nah - letâs have a look. All things (Gen) AI.  What happens in Las Vegas ⊠Nah - letâs have a look. All things (Gen) AI. âŠ
- First version of my re:invent summary on all things Gen AI. Trying to keep up-to-date, putting annou
First version of my re:invent summary on all things Gen AI â published as a LinkedIn article. Trying to keep up-to-date, putting announcements into perspective and taking you along on this journey. I âŠ
- ð Kudos to Ioana Blaut for compiling this nice overview post!
ð Kudos to Ioana Blaut for compiling this nice overview post! ð¡ Indeed it has been an awesome event. Good to re-connect with customers, partners and colleagues and getting to know some new - very âŠ
- Three days of MEDIENTAGE MÃNCHEN - loads of insights and resources for you ...
Three days of MEDIENTAGE MÃNCHEN - loads of insights and resources for you ⊠I had a great time and enjoyed the vibrant atmosphere and curiosity during those days. 1ïžâ£ In their masterclass âLive Cloud âŠ
- Sharing some positive energy from my morning run and the nice progress in preparation for next week'
Sharing some positive energy from my morning run and the nice progress in preparation for next weekâs MEDIENTAGE MÃNCHEN. Iâm planning to be at the event for all 3 days - happy to meet you there. Iâll âŠ
- Now that we have Generative AI and the power of LLMs, we can forget about classic recommender systems, right?!
Now that we have Generative AI and the power of LLMs, we can forget about classic recommender systems, right?! Maybe not, we will see. Nensi Hakobjanyan and I take you through a journey of âŠ
- ð 2024, the year when Generative AI is hitting production. Strong statement, but
ð 2024, the year when Generative AI is hitting production â at least that is what I see across the customer engagements, workshops and hackathons I am part of. Strong statement, but how? And what is âŠ
- â Are you into building Generative AI applications an looking for a good way to start?
â Are you into building Generative AI applications an looking for a good way to start? ðŠ Oliver Möller and I run a webinar on how to build Generative AI Applications. From âjustâ using a LLM to more âŠ
- ð On my way to IBC - International Broadcasting Convention 2024. Reflecting on what happened since last yearâs IBC.
ð On my way to IBC - International Broadcasting Convention 2024. Reflecting on what happened since last yearâs IBC. Leaving inflated expectations on AGI aside, itâs amazing to see how much progress we âŠ
- ð Just back from vacation - my heart is full of amazing impressions of the alps - I'm already up to
ð Just back from vacation - my heart is full of amazing impressions of the alps - Iâm already up to new exciting adventures. I arrived at the DataFestival in Yerevan(Armenia, DataFest Yerevan). A âŠ
- Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing
Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry âŠ
- â Successful Building a GenAI use cases just requires the latest and greatest frontier model, right?!
â Successful Building a GenAI use cases just requires the latest and greatest frontier model, right?! ð In my conversations with customers I often realize that the choice of the best & shiniest model âŠ
- ð¢ If you are on the hunt for an image ðð¡ð ð©ðððð¢ segmentation model, which is open and you can deploy
ð¢ If you are on the hunt for an image ðð¡ð ð©ðððð¢ segmentation model with openly released code and weights that you can deploy on your own (license terms are on Metaâs pages), have a look at the just âŠ
- ð Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up.
ð Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up. Itâs amazing to see how you continue to innovate on behalf of your customers. I love the outcome. ð âŠ
- â° Early start and back to ZÃŒrich Airport! ð« Some disturbances grounded me here last night, but I'm
â° Early start and back to ZÃŒrich Airport! ð« Some disturbances grounded me here last night, but Iâm looking back to yesterdayâs amazing Generative AI hackathon with a smile ð. â The participants were âŠ
- What a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I
What a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I might be a little biased ð , was : âThere are multiple model launches in Amazon Bedrock. Launching âŠ
- How do you choose the foundation model for your Generative AI App â like your car?
How do you choose the foundation model for your Generative AI App â like your car? Just published a new blog post on medium: ð How do you choose the right foundation model for your Generative AI app? âŠ
- What a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #StockholmMarathon.
What a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #StockholmMarathon. Would have loved to join, but no last minute (literally) bibs available. Only âŠ
- Prompt Engineering is possibly the single most valuable skill you have to master if you want to get
Prompt Engineering is possibly the single most valuable skill you have to master if you want to get to production with your Generative AI based application. As many customers are working hard towards âŠ
- The ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got
The ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got a preview of the blog post as we run it as a demo. Nice that it is now published and you all can get âŠ
- ð¡On my way back from a customer workshop on âPrompt Engineeringâ in Den Haag in the Netherlands. Good
ð¡On my way back from a customer workshop on âPrompt Engineeringâ in Den Haag in the Netherlands. Good to connect with nature and an upcoming storm and very interesting to learn from customers about âŠ
- ð€© #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day before
ð€© #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day before the AWS Summit) with 16 public hands-on workshops in the AWS office in Stockholm, in two servings âŠ
- Travelling into a long weekend and looking back to this weekâs family reunion event aka #AWSSummit Berlin.
Travelling into a long weekend and looking back to this weekâs family reunion event aka #AWSSummit Berlin. To be honest, Iâm a little exhausted but energised at the same time after meeting so many âŠ
- AWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday
#AWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday with Philipp the session âBuild a cost-effective conversational agent with Llama 2â. Tech check âŠ
- ð€¯ Iâm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers.
ð€¯ Iâm just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit the intention was to dive deeper and learn more about our âŠ
- ð§ â Kind of trapped in a cafe while a little thunderstorm is cleaning the air in DÃŒsseldorf, I finally
ð§ â Kind of trapped in a cafe while a little thunderstorm is cleaning the air in DÃŒsseldorf, I finally take the time to talk about the upcoming Berlin Summit week - week after next. ð¬ Iâm super âŠ
- Exceptions are defining the rule - German post ð
Exceptions are defining the rule - German post ð Ich wÃŒrde mich freuen Euch am nÀchsten Dienstag in dem Webinar begrÃŒÃen zu können. Gemeinsam werden wir verstehen, wie Ihr GenAI Applikationen âŠ
- ð® Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
ð® Very exciting times at NAB. Generative AI(GenAI) based solutions are starting to change Advertising and Marketing â contextual advertising being a prime example. ð Thanks to Anuj Gupta for sharing âŠ
- ð¡ Back at re:invent 2023 it was the first time I talked about the Generative AI
ð¡ Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the âŠ
- Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead. ð¡ Yesterday I had the âŠ
- AWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good conversations with customers
AWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good conversations with customers, partners and colleagues. ðŠ I was very happy to see so much attention on âŠ
- I hope all of you had a good easter break. I'm now back to work and busy preparing upcoming talks and workshops.
I hope all of you had a good easter break. Iâm now back to work and busy preparing upcoming talks and workshops. Iâm excited to meet customers, partners and colleagues in Amsterdam next week ⊠â âŠ
- As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and Tobias and I took the opportunity to run a workshop as part of the AWS HouseWarming happening on the âŠ
- ð Iâm right now on my way back from Berlin - hopefully I make it back before the various strikes in Germany freeze the country.
ð Iâm right now on my way back from Berlin - hopefully I make it back before the various strikes in Germany freeze the country. ð Yesterday I had the pleasure of joining a podium discussion âMore than âŠ
- Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is âŠ
- Right now calming down a little in our Berlin offices. It has been a very intensive
Right now calming down a little in our Berlin offices. It has been a very intensive week including two fully packed days drinking from the firehose during the AWS Deep Dive Days 2024 - Generative AI âŠ
- Good morning! On my way to Munich for the Generative Deep Dive Days
Good morning! On my way to Munich for the Generative Deep Dive Days (https://awsdeepdivedaysgenerativeai.splashthat.com/). Looking forward to two days packed with deep dive sessions on Generative AI. âŠ
2023
- ð§ââïž Good morning, what an awesome - despite early - start in the day. On my way to meet the team to
ð§ââïž Good morning, what an awesome - despite early - start in the day. On my way to meet the team to close off 2023. Personally, it has been a very active year and it feels good to cool down a little âŠ
- Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have seen amazing demos there. Feel free to get in touch with Bishesh Adhikari and the other Builders to âŠ
- I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends.
I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends. I had the pleasure to reinvent with customers during Workshops and Chalk âŠ
- I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology. My favourite customer quote: âI struggled to âŠ
- Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing. ðªTogether we developed a GenAI flywheel âŠ
- ð¬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
ð¬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet. ðThis year I took the time and made a âŠ
- Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make
Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide â AWSâs âYour guide to generative AI and ML at AWS re:Invent 2023â â and make sure that you reserve your âŠ
- On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some
On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some timeâââspecifically 6 minutes - in the train to make my own 1st experience with âŠ
- Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: âŠ
- You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use
You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Letâs dive deep âŠ
- Read entirely â exciting news at the end ð: On my way back from AWS Summit in Johannesburg
Read entirely - Exciting news at the end ð : On my way back from AWS Summit in Johannesburg(https://aws.amazon.com/events/summits/johannesburg/). Feeling a little tired after the night flight, but my âŠ
- The silence before the storm - actually not really as it is super windy today ð. Nevertheless a quiet day in Johannesburg due to national holidays.
The silence before the storm - actually not really as it is super windy today ð. Nevertheless a quiet day in Johannesburg due to national holidays. At the same time busy as speakers meet to fin tune âŠ
- On my way to the IBC in Amsterdam
On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet âŠ
- Yesterday we run the Machine Learning for Real-Time Advertising Workshop in our London offices
Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://machinelearningrealtimeworkshop.splashthat.com/) in our London offices. Absolut thrilling conversations and deep âŠ
- Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing
Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive âŠ
- Last week's Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues.
Last weekâs Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues. Heiko Hotzâs and my talk âGenerative AI - The new way to âŠ
- Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz
Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz and I are looking forward to welcome you to the session âAIM301: Generative AI - The new way to âŠ
- Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops.
Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at âŠ
- And here we go with the registration page â I'll be running the RTB Intelligence Kit Workshop
And here we go with the registration page: https://berlin-housewarming.splashthat.com/. Iâll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). âŠ
- Wonder how to apply Machine Learning(ML) for your AdTech Use cases?
Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which aims to reduce the effort to build and deploy ML models. It comes with an âŠ
2022
- Re:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions
Re:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions with customers, partners and colleagues. Itâs a global world and we all work in distributed teams. âŠ
- The keynote is quite a start into the day. Thrilled to explore and push limits with you. If you around in Vegas, make sure to meet tonight.
The keynote is quite a start into the day. Thrilled to explore and push limits with you. If you around in Vegas, make sure to meet tonight. For the German folks: We are ready for you at the Global âŠ
- It's this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues
Itâs this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little âŠ
- Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ð ð
Re:invent 2022 is approaching fast. A lot of preparation work has been already done. ð ð If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from âŠ
- Looking forward to share what we have been working on since a while with our customers at our upcoming
Looking forward to share what we have been working on since a while with our customers at our upcoming âMachine Learning for Real-Time Advertising Workshopâ âŠ
- Time is moving fast. Already 5 years though it feels like I just started. Still Day 1. At Amazon Web
Time is moving fast. Already 5 years though it feels like I just started. Still Day 1. At Amazon Web Services (AWS) I found an awesome place to work with my customers and develop myself. While âŠ
- AWSSummit 2022 in Berlin has been a blast. Felt like someone accidentally hit the pause button two y
#AWSSummit 2022 in Berlin has been a blast. Felt like someone accidentally hit the pause button two years ago and finally managed to resume. It was awesome to meet people again outside of the âŠ
- Berlin here I come! Looking forward to meet you next week at the AWS Summit in Berlin. Taking a little
Berlin here I come! Looking forward to meet you next week at the AWS Summit in Berlin. Taking a little detour to Innsbruck first to enjoy some fine trails at the Innsbruck Alpin Trailrun Festival and âŠ
- In just 14 days it's finally happening: AWS Summit Berlin 2022, May 11 - 12. Can't wait to meet you
In just 14 days itâs finally happening: AWS Summit Berlin 2022, May 11 - 12. Canât wait to meet you (again) in person! A fully packed agenda is waiting for you and it would be my pleasure if you join âŠ
- Dieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das
Dieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das Thema Live TV aus der Cloud. Dringende Empfehlung und alleine dieser Vortrag ist schon die Reise âŠ
- For those of you, who are interested to get a concise recap of re:Invent 2021 the following might be
For those of you, who are interested to get a concise recap of re:Invent 2021 the following might be interesting: Dennis Traub and myself will be hosting an online live event, Tuesday, 08. February âŠ
2021
- Curious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS Innovate Online on February 24th!
Curious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS Innovate Online on February 24th! Note that this session is in German, but we have overall 50+ âŠ
- [German] Is your workload well-architected? Curious to understand the benefits of an architecture review
[German] Is your workload well-architected? Curious to understand the benefits of an architecture review based on best practices and to figure out how to successfully execute reviews? Tufan Ãzduman âŠ
- Working at AWS brings many positive things. As you know: The only constant in life is change. Today
Working at AWS brings many positive things. As you know: The only constant in life is change. Today our flat changed into a home recording studio. Iâll be recording a session for the German track at âŠ
- Curious how the Twelve-Factor App methodology can be mapped to #InfrastructureAsCode on #AWS? My colleague Wladi âïž Mitzel and I
Curious how the Twelve-Factor App methodology can be mapped to #InfrastructureAsCode on #AWS? My colleague Wladi âïž Mitzel and I are. Give it a read - heads-up: potential extra challenge: article is âŠ
2020
- Great work, Benedikt Stemmildt and team. Pleasure to work with you guys: Die Migration der gesamten
Great work, Benedikt Stemmildt and team. Pleasure to work with you guys. Aus der AWS-Fallstudie: âDie Migration der gesamten Onlineplattform in die AWS Cloud ermöglichte dem Unternehmen, sein GeschÀft âŠ
- Great to see customer's success. Awsome work with François Guerraz, Janko KovaÄeviÄ, Gerry Louw and
Great to see customerâs success. Awsome work with François Guerraz, Janko KovaÄeviÄ, Gerry Louw and the wider team. Optimizing customerâs cost is a daily driver of my work and itâs great to see âŠ