TL;DR: AWS Summit Hamburg 2026 was two days of community, conversations, and agentic AI everywhere. My talk on production challenges landed well — the question that stuck was about getting business people involved (answer: DDD and Event Storming). Broadcasters and publishers flocked to our M&E booth asking about agentic monetization. An analysis of 300 LinkedIn posts from attendees confirms what it felt like on the ground: community beats every technical topic, and the real product of a Summit is the people.