Two weeks ago, AWS held its “What’s Next with AWS” event. Among the big announcements, one thing caught my attention that wasn’t a product launch. It was a design philosophy.

Humorphism. A word I hadn’t encountered before.

The headlines will be about the OpenAI partnership, and rightly so. OpenAI on Bedrock, Codex, Managed Agents. That’s a major shift. But buried in the product announcements was a design philosophy that I think deserves its own conversation.