TL;DR: Across two series I’ve built both ways a publisher can get paid when the visitor is an AI agent. In one, the agent pays: an x402 micropayment for access, verified at the edge. In the other, the…
Strategy
3 posts tagged Strategy · all tags
2026
Who Pays for the Agentic Web — the Agent or the Advertiser?
Who Pays to Un-Bias Your Agent?
TL;DR: If brands will pay to tilt an AI’s answer, someone will pay for the answer that isn’t tilted. That splits the agent economy in two: cheaper, ad-funded agents whose answers lean toward whoever p…
The AI Investment Paradox — A 1962 Book Explains Why Billions Don't (Yet) Deliver
The Paradox $37 billion invested in generative AI in 2025 alone. A 3.2x increase from the year before [1]. And yet, 95% of businesses have yet to see measurable ROI from their AI investments [2]. 42% …