2026
- Same Ads, Different Room
TL;DR: Ads in AI answers work much like search ads in their publicly documented buying mechanics, with three changes. The system reads the whole conversation to pick an ad, where search starts from a …
- Who Pays for the Agentic Web — the Agent or the Advertiser?
TL;DR: Across two series I’ve built both ways a publisher can get paid when the visitor is an AI agent. In one, the agent pays: an x402 micropayment for access, verified at the edge. In the other, the …
- Who Pays to Un-Bias Your Agent?
TL;DR: If brands will pay to tilt an AI’s answer, someone will pay for the answer that isn’t tilted. That splits the agent economy in two: cheaper, ad-funded agents whose answers lean toward whoever …
- The AI Investment Paradox — A 1962 Book Explains Why Billions Don't (Yet) Deliver
The Paradox $37 billion invested in generative AI in 2025 alone. A 3.2x increase from the year before [1]. And yet, 95% of businesses have yet to see measurable ROI from their AI investments [2]. 42% …