Strategy

3 posts tagged Strategy  ·  all tags

2026

Who Pays for the Agentic Web — the Agent or the Advertiser?

TL;DR: Across two series I’ve built both ways a publisher can get paid when the visitor is an AI agent. In one, the agent pays: an x402 micropayment for access, verified at the edge. In the other, the…

Who Pays to Un-Bias Your Agent?

TL;DR: If brands will pay to tilt an AI’s answer, someone will pay for the answer that isn’t tilted. That splits the agent economy in two: cheaper, ad-funded agents whose answers lean toward whoever p…

The AI Investment Paradox — A 1962 Book Explains Why Billions Don't (Yet) Deliver

The Paradox $37 billion invested in generative AI in 2025 alone. A 3.2x increase from the year before [1]. And yet, 95% of businesses have yet to see measurable ROI from their AI investments [2]. 42% …

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