🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI

🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the step can be either improved by having GenAI assisting marketeers or even automating steps. Leading to the ability Improve monetization by hypertargeting and continuous adaptation of campaigns during their lifetime.

🏗 At the time we showed feasibility for some of the steps already, but it was a forward looking view. While it still is, it’s getting more and more tangible. Big kudos to Gary Stafford who dived deep into some parts of the flywheel and opens our eyes on what is possible already today with multi-modal models like Anthropic’s Claude 3 on Amazon Bedrock. In this own words:

“Interested in extracting valuable insights from marketing and advertising content or developing new creative concepts from that analysis, all using generative AI? This article explores the use of the recently announced family of Anthropic Claude 3 foundation models on Amazon Web Services (AWS) Amazon Bedrock and their sophisticated multimodal vision capabilities, advanced analysis ability, and code generation skills to perform analysis of advertising and marketing materials and to develop new creative content based on that analysis.”

🎬 Check out his detailed LinkedIn Post(https://lnkd.in/eRRH6MAk) and dive into the Code(https://lnkd.in/ek-FpzQE). I just love it!

📕 You can find the slides of my talk at the “AWS Deep Dive Days 2024 - Generative AI”(https://lnkd.in/eueY28Qh) talking about the Flywheel at: https://lnkd.in/evCzz-Q3

👨‍🎨 Interested into Building a MoodBoard based on Amazon Bedrock? Check out the (https://lnkd.in/euFFnkjH) build by Zelle Steyn, Ramesh Jetty and team.

Questions or comments? Just reach out to me! And now go build you own GenAI Flywheel.

#aws #marketing #advertising #genai #claude #build

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