🔥 𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗱 - 𝗯𝘂𝘁

🔥 𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗱 - 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘄𝗮𝘆 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀.

🚶 When I walked through Barcelona last week, I spotted something that made me stop dead in my tracks…

𝗔 𝗱𝗼𝗼𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗼𝗼𝘁-𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝗱 𝗵𝗮𝗻𝗱𝗹𝗲.

💡 Here’s what blew my mind: Instead of just slapping metal plates on doors to prevent kick damage (the lazy solution), someone actually designed for the real behavior.

They turned “unintended usage” into a feature.

🚀 This is exactly what’s broken in most companies: • We design products for imaginary customers in conference rooms • We add band-aids instead of solving root problems • We launch first, then wonder why adoption sucks

At Amazon, we use the “𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗕𝗮𝗰𝗸𝘄𝗮𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿”-mechanism [1] to ensure we’re solving real problems from day one.

🔑 The key insight? When we actively listen to customers throughout the design process, we build products that actually serve their needs.

AWS services go through preview phases specifically to gather customer feedback and shape the final product before general availability. It’s a simple approach that makes all the difference.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗳𝗶𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 - 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗱𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗼 𝗴𝗮𝘁𝗵𝗲𝗿 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗲𝗮𝗿𝗹𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀? 🤔

[1] Andy Jassy explains the Leadership Principle “Customer Obsession” and in this context the “Working Backwards”-mechanism - 5min well invested: https://lnkd.in/eQ5rYzjp

#AWSomeVoices #LeadershipPrinciples #WorkingBackwards #Barcelona

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