Just in time for Santa, great book about about the role of an Solution Architect(SA) in the future. GenAI is evolving many roles - SA role is not an exception. Very interesting read, which a lot of input from various, quite influential, folks around the AWS SA role. Highly recommended. Kudos to Nahia Orduña and Slavik Dimitrovich to compile all of this input and create a unique book of this!

🧘‍♂️ Good morning, what an awesome - despite early - start in the day. On my way to meet the team to close off 2023. Personally, it has been a very active year and it feels good to cool down a little now.

🎬 I spend the first hour of the train ride with Matthias Patzak’s talk “AWS reInvent 2023 - How to not sabotage your transformation -SEG201-”(https://lnkd.in/e_-H5Jag).

💡 Kudos to him to put all of this together in such a lovely way. Very dense content, cherished with his own experiences in and outside of Amazon. Are you in or just before a Transformation? Must watch the talk! Are you in a steady state? You’re not - still watch this. Awesome value for your time invested!

Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have seen amazing demos there. Feel free to get in touch with Bishesh Adhikari and the other Builders to get more insights. Thanks to Bishesh - It has been a pleasure like always to co-present with you.

I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends. I had the pleasure to reinvent with customers during Workshops and Chalk Talks - The vibe is strong.

🌵 Like always we paid the desert a last visit before we left Las Vegas. A good way to cool down from the crazy times. This time we went to Arizona Hot springs - Highly recommended hike in close proximity to Las Vegas.   🤗 My feelings are with Customers, Partners and Colleagues, who didn’t have a smooth ride back home. Due to heavy snow condition in Germany we seem to be randomly spread in different locations but home.   🏙 For me everything went as planned, as I headed over to New York to spend some time with our Partner AI21 Labs and colleagues to dive deep into their foundation models. Looking forward to build together.  New York might be even more crazy at this time of the year than usual.   🖼 The flight to Vegas Brought me back to the start of the USA travel - we flew over the Grand Canyon - photo credits to Stina Kyllerman. A nice framing for the travel.

I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology.

My favourite customer quote: “I struggled to build good prompts. My English is just not good enough. But then I used my mother language, yapanese, and cruised on” - amazing technology.

This workshop is about experiencing prompt engineering and Amazon bedrock.

Spoiler to the Marketing folks here: Core use case of the workshop is about Email Marketing. Just clicks for you!

Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing.

💪Together we developed a GenAI flywheel for advertising&marketing and designed good parts of a solution architecture.

🙏To everyone who volunteered their time to join us and make it a vivid, open discussion. I learned a lot and can’t wait what you’re going to build in future…

🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet.

💭This year I took the time and made a dream come true which sparked 25+ years ago while reading “The RIVER THAT FLOWS UPHILL” by Calvin. Finally got to experience the Grand Canyon with some good friends. What an experience!

Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make sure that you reserve your seats. Also, this is only a subset of the vast variety of sessions on that topic - so study the session catalogue carefully…

On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some time — specifically 6 minutes - in the train to make my own 1st experience with PartyRock(https://partyrock.aws/), which is an easy and fun way to build prototypes and fun applications with Generative AI fuelled by Amazon Bedrock(https://lnkd.in/etx_qVKH).

After only 6 minutes I got a running& published app - MarketGenie -using Generative AI to Create a Marketing Campaign. Below screenshot shows you the final outcome. 

Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/etiWWiW3 By the way - a lot of this can be easily transferred to other industry use cases. Big kudos to Philipp Kaindl and Tristan Nguyen for writing this up so nicely 😀 … Some of this Bishesh Adhikari and I will apply in our re:invent chalk talk. No idea what I’m talking about or not registered yet? - head over to https://lnkd.in/eXxUKH_r