The right ad, at the right time, at the right spot to the right user' - Sounds e

The right ad, at the right time, at the right spot to the right user" - Sounds easy, but how? 🤔

I’m just back from IBC - International Broadcasting Convention in Amsterdam! 🇳🇱 I had the opportunity to lead a team of worldwide experts building demo showcases around multi-channel monetization. We got great resonance with customers, analysts, and visitors at the AWS for M&E Booth.

📢 I’m sharing these demo cases here for those who missed IBC or want to dive deeper. You’ll find demo descriptions, walkthrough demos, and architecture diagrams.

Want to explore further? Just comment or PM me! 💬

Demo Cases: 🎯 🏟️ Hyper-personalized virtual ads in live sports Virtual ad placement workflow that uses audience-specific personalization to insert targeted ads in real-time during live sports while maintaining scene consistency. 🌍 Unlocking new audience markets with automatic localization for live sports Automatic translation and subtitling workflows powered by AWS Elemental Media Services and generative AI deliver live commentary in multiple languages with minimal latency. Demo Link 📺 Automated generative AI contextually targeted advertising for VOD End-to-end VOD pipeline leveraging GenAI-derived contextual signals for privacy-centric targeting without cookies or personal data collection. Demo Link 🤖 Agents for advertising Agentic AI applied to end-to-end advertising workflows from media plan generation to ad monetization with multi-agent collaboration. Demo Link 🛒 Contextual ads and new ad formats for live sports Interactive, shoppable ad formats for live sporting events built on AWS Elemental MediaTailor integration, unlocking new monetization models. Demo Link 👤 Personalized audience experiences using C360 and generative AI AWS purpose-built services and generative AI tools manage customer 360 profiles to personalize experiences across all owned channels. Demo Link   📖 https://lnkd.in/ewAHYE42

🙏 Big shout out to the on-site and remote builders: Adrien Lebret, Bernhard Widtmann, Diana Cheng, Maurizio Longo, Pajtim Matoshi, Phil Harrison, Ranjith Krishnamoorthy, Sanjay Kumar Singh, 경태훈, Zelle Steyn 🤝 Another big shout out to our partners supporting the demos: ITG, TGI Sport, Bitmovin, Datazoom

💭 Let me know if these demo cases resonate with you. What’s missing and should be the next demo?

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