๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ
๐ค ๐ช๐ต๐ ๐ถ๐ ๐๐ซ (๐๐ด๐ฒ๐ป๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ) ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฏ๐ถ๐ด ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐ ๐๐ด๐ฒ๐ป๐๐?
๐ Short mirror view of last week: Busy. Social. Deep.
๐บ ๐๐บ๐ฒ๐ฟ๐ด๐ฒ ๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ๐ณ๐ฒ๐๐ ๐ฆ๐๐บ๐บ๐ถ๐
I had the pleasure of being one of the speakers at the Amerge Octoberfest Summit 2025 [3,4]. I talked about AI technology with AWS and how AI Agents canโand willโimpact advertising.
Great to connect with so many players in the advertising industry and directly with brands. Overall, there was a very positive vibe and tremendous interest in the upcoming changes and opportunities AI will bring.
Max Rottenaicher, thanks for inviting me!
๐ณ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฃ๐ฎ๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ ๐ฒ๐ฒ๐-๐๐ฝ
I also joined Amazon Pay for their Agentic AI Meet-Up. We had a super-packed agenda [1] with many interesting talks. I briefly presented about AI Agents and Agentic AI with AWS, highlighting the importance of treating AI agents as first-class customers in e-commerce.
๐ Key insight: We’re already seeing more and more traffic being generated by agents rather than humans directly. AX - Agent Experience becomes key.
We picked up AX and other aspects in a panel discussion: “How Agentic AI is reshaping the future of eCommerce”. I had very insightful discussions with Steffen-Benjamin(AWS), Alexander(Gini), and Filipe da Silva Araujo(Shopware).
๐ก Some highlights (nicely summarized by Alex in his post [2]):
1๏ธโฃ End customers will likely approach agentic AI in shopping step by stepย 2๏ธโฃ trust in letting AI handle purchases won’t come overnight 3๏ธโฃ Data quality is the fuel. Without it, no AI system can deliver value
Cheryl, thanks for the amazing opening keynote. This got as really started! Matthew for running us through the day and Virginia to put all the love in creating this memorable event. Cyrus for the update on Amazon Ads - like always straight to the point :)
๐ ๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ
There’s so much momentum right nowโI’m excited to see where we’ll be one year from now. Now is the right time to dive into AI Agents!
Both events concluded with nice socializing at the local Oktoberfest ๐ป. Many good connections were made and thoughts triggered. I started thinking more about the implications of AI Agents on monetization through advertising. This will be a separate, longer post. Stay tuned! ๐
๐ค ๐ฌ๐ผ๐๐ฟ ๐ง๐๐ฟ๐ป:
โ ๐ช๐ต๐ฎ๐’๐ ๐๐ผ๐๐ฟ ๐๐ถ๐ฒ๐ ๐ผ๐ป ๐๐ซ?ย โ ๐๐ผ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐๐ฒ๐ฒ ๐๐ ๐ฎ๐ด๐ฒ๐ป๐๐ ๐๐ป๐ณ๐ผ๐น๐ฑ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ?ย โ ๐๐ฒ๐ฎ๐ฟ๐? ๐๐ผ๐๐ฏ๐๐? ๐๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฑ๐ผ ๐๐ผ๐ ๐๐ฒ๐ฒ?
Cross-posted to LinkedIn