🏄 You can't stop the waves from coming, but you can learn to surf. - Jon Kabat-Zinn

🏄 “You can’t stop the waves from coming, but you can learn to surf.” - Jon Kabat-Zinn

💡 This is a very universal and powerful quote. Even more so, how Stephanie thinks about applying it to the disruption of the publishing business is facing by AI Agents.

“Meet the customers where they are” - is indeed the driving force. Working backwards from the customers is a powerful mechansim to get your priorities right.

From my perspective it will be key to

1️⃣ ensure that that AI agents can work with publishers data and 2️⃣ provide own AI agent experiences which can be used by humans or other agents.

The latter will be the default as humans tend to only cope with a limited number of things (think about your Apps on your phone -many apps on the phone, but only some are actually used).

Enabling AI Agents with your content will keep you in the game - or on the wave - and providing own AI agents will help you to better monetize and differentiate your self - or surf in style and with success.

What is your view?

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