Here be posts

• 16 OctThe Matryoshka of Humans in the Loop
• 15 OctSame Ads, Different Room
• 14 OctWhat Doesn't Close
• 13 OctHow Do Planes Actually Generate Lift?
• 12 OctYou Remember Every Word. They Got 200 Messages.
• 11 OctGhost Stars: What a 4.0 Means in Germany
• 9 OctOne Side Rates, the Other Can't Answer
• 8 OctGLM 5.3 on Amazon Bedrock: An Open-Weight Coding Model Behind a Managed API, Tested
• 7 OctMore Than Technology: How Agentic AI Changes Minds, Culture, and the Way We Build
• 7 OctCan You Trust a Swarm's Reasoning?
• 6 OctWhy Does Ice Float?
• 5 OctThe Door Only Locks Behind One of You
• 4 OctFour Talks, Four Rooms, One Question: Who Clicks Last?
• 2 OctThe Iceberg Problem
• 30 SepWhen Your Benchmark Runs for 88 Hours
• 29 SepYour Personal Brand, in the Age of AI
• 29 SepWhy Is the Sky Blue (And Sunsets Red)?
• 28 SepBeing Someone's Option
• 25 SepThe Expert Can't Remember Not-Knowing
• 24 SepWhat If We Didn't Teach Agents to Work Like Us?
• 23 SepWhen the Model Becomes an Org
• 22 SepCold Is Just Absent Heat: Inside the Vapour-Compression Cycle
• 21 SepThe Feedback Exchange Rate
• 18 SepWho Pays for the Agentic Web — the Agent or the Advertiser?
• 16 SepAsymmetry of Stakes: Staying Humane at Volume
• 15 SepWhy Suction Cups Stick (It's Not Suction)
• 14 SepFoundations of Agent Authorization
• 11 SepWhich of Your Work Is Actually Verifiable?
• 11 SepFrom Prompt to Context to Memory: The Arc, Grounded on AWS
• 9 SepTerms in the 402: The Payment Challenge That Also Tells You What You're Licensed To Do
• 7 SepWorried About Germany? You Should Be. What Can We Actually Do?
• 7 SepWhy Doesn't the Web Just Use HTTP? It Does — and It Doesn't
• 4 SepThe Psychology of "We'll Call You"
• 3 SepThe Gate That Couldn't See the Defect
• 2 SepWho Pays to Un-Bias Your Agent?
• 31 AugA Content Pipeline That Doesn't Trust Itself
• 28 AugEvery Catalog Wants to Be an MCP Server
• 27 AugThe Mess Under the Bed
• 26 AugWhen Ads Bias Your Agent
• 21 AugYour AI Pair Programmer Is Playing Single-Player
• 19 AugYour Website's Second Audience Just Got Its Own Ads
• 17 AugLaws & Disorder #6 — Amara's Law: It's Not AGI — But the Value Is Already Real
• 14 AugWhen the SOC Analyst Is an Agent
• 13 AugContent Provenance Is Growing Up: What Anthropic's Watermark Really Signals
• 12 AugAI Moved Into the Database. I've Spent 25 Years Getting Logic Out of It.
• 11 AugThe Beach Test: Why Big Neural Networks Stop Getting Stuck
• 10 AugLaws & Disorder #5 — Goodhart's Law: The Goal You Specify Is the Only One You Get
• 7 AugThe AI That Only Watches
• 5 AugSelf-Consistency Is Just Probability Amplification
• 3 AugLaws & Disorder #4 — Gall's Law: Great Systems Are Built From Small Bricks, Not Big Plans
• 31 JulUnderstanding Is the New Bottleneck — and Your AI Agent Can Fix It
• 29 JulGenerate-and-Verify: What P vs NP Teaches Us About AI Reasoning
• 27 JulLaws & Disorder #3 — Tesler's Law: You Can't Delete Complexity, Only Choose Who Owns It
• 24 JulStop Guessing Which Coding Agent to Use — Benchmark It on Your Own Tasks
• 22 JulThe Quadratic Wall: The Algorithmic Race to Beat O(n²) Attention
• 20 JulLaws & Disorder #2 — Hyrum's Law: In the Age of Agents, Who Pays for a Broken API?
• 17 JulFrom Robot Soccer to the Agentic World Cup: Why Games Move AI Forward
• 15 JulWhy AI Tokens Are So Expensive — and What Actually Makes Them Cheaper
• 13 JulLaws & Disorder #1 — Conway's Law: Your Org Chart Is Your Real Architecture (and AI Is Redrawing Both)
• 10 JulPost-Quantum Crypto Is Here — What It Means on AWS
• 8 JulHow My Setup Learns While You Sleep
• 6 JulCompression Is Intelligence
• 3 JulYour Obsidian Vault Is a Knowledge Graph
• 1 JulVector Search, From the Whiteboard to the Cloud
• 30 JunThe Other Half of Two-Pizza
• 30 JunOwn Your Real Estate: Why I Stopped Renting My Audience
• 29 JunAgent Memory Is a Spectrum, Not a Switch
• 26 JunScrawl: Building a Tool for Humans and Agents
• 25 JunI Rebuilt a Browser Fact-Checker on AWS, and AgentCore Web Search Was the Missing Piece
• 24 JunGive Every Agent Its Own Computer: AWS Lambda MicroVMs
• 23 JunGetting Paid by Agents: A Managed Paywall at the Edge
• 22 JunMCP Strategies on AWS, Part 4: Governance in Code
• 19 JunMCP Strategies on AWS, Part 3: Hosting, from Local to AWS
• 18 JunYour Voice Clone Is Only as Good as the Reference Clip
• 17 JunMCP Strategies on AWS, Part 2: Tool Design in Code
• 17 JunFrom Columbo to Coworker
• 16 JunAI Content Pipeline Deep Dive (5/5): Publishing
• 15 JunMCP Strategies on AWS, Part 1: Reading the Whole Guide
• 12 JunCLI vs MCP, Part Two: The First Gap Just Closed
• 11 JunAI Content Pipeline Deep Dive (4/5): Editing
• 10 JunFrom a Generic Voice to My Own: Self-Hosting a TTS Model on Amazon SageMaker
• 10 JunClaude Fable 5 on Bedrock: A Hands-On Comparison, and the Data-Retention Switch You Set First
• 9 JunAI Content Pipeline Deep Dive (3/5): Collaborative Writing
• 8 JunWhy Your Cheapest Model Should Write the Harness
• 5 JunArchitecting Skills: How Code Makes AI Agents More Reliable Over Time
• 4 JunAI Content Pipeline Deep Dive (2/5): Research
• 3 JunI Built the Agent That Pays — Here's What I Learned
• 2 JunWelcome to the Family: I Sat GPT-5.5 and Claude Opus Down on Bedrock
• 2 JunAI Content Pipeline Deep Dive (1/5): Ingestion
• 1 JunYour Agent's Skills Are Bounded Contexts (Design Them Like It)
• 29 MayContext Engineering: The Skill That Replaced Prompt Engineering
• 28 MayAI-Assisted Talk Prep: The Recording-Analysis-Iterate Loop
• 26 MayIntelligence Is Collective, Not Artificial
• 25 MayThe Service Catalog Pattern for AI Agents
• 22 MayYour AI Judge Needs a Judge
• 22 MayAnnouncements Fade. Experiences Stick. — My AWS Summit Hamburg 2026 Recap
• 21 MayCognitive Debt: The Hidden Cost of AI-Generated Code
• 19 MayHTTP 402: The 30-Year Placeholder That AI Agents Finally Activated
• 18 MayThe AI Content Pipeline: How I Publish 3x a Week Without a Content Team
• 18 May8 AWS Guides for Agentic AI — Mapped to the 4 Pillars That Get You to Production
• 15 MayWhat a 2012 Management Book Taught Our AI-Era Team
• 14 MayIntelligence Is About Time, Not Parameters
• 13 MayThe Post-Agile Operating Model: How AI Changes How Teams Ship
• 12 MayWhen AI Joins the Team: Observations from a 3-Day Hack Event
• 12 MayHumorphism: The Interface AI Deserves
• 11 MayWhat Reasoning Actually Means (and Why It Matters for Your Architecture)
• 8 MayCode Quality Is the New Infrastructure
• 7 MayIs the AI Subsidy Era Ending? And Why That Might Be a Good Thing
• 7 MayHackathon Gamification: A Real-Time Leaderboard You Can Deploy in 5 Minutes
• 6 MayThe Agent Security Stack Nobody Is Building
• 5 MayThe 732-Byte Wake-Up Call
• 4 MayThe Bottleneck Moved: What 10 Studies Say About AI Developer Productivity
• 1 MayThe Book That Made Me Build My Own Website
• 30 AprThe AI Track at AWS Summit Hamburg 2026: From Demo to Deployment
• 30 AprSoftware Fundamentals Matter More Than Ever
• 29 AprMCP Sampling & Elicitation: When Servers Talk Back
• 28 AprNvidia's Real Moat: What Jensen Huang Told Dwarkesh Patel
• 27 AprSelf-Improving Models: What MiniMax M2.7 Actually Does
• 24 AprThe Citation Crisis: What AI Hallucinations Mean for Your Enterprise
• 24 AprFischbrötchen and Failure Rates — I'm Speaking at AWS Summit Hamburg
• 22 AprFrom Cloud-Native to AI-Native: What Actually Changes
• 20 AprThe Protocol We Should Have Built for Humans
• 14 AprBuilding Agents That Read the Web Right
• 10 AprIs RAG Still Needed with 1M+ Token Context Windows?
• 8 AprLLMs Don't Do Math — They Predict What Math Looks Like
• 3 AprSecurity Is Job Zero — Even (Especially) in the Age of Coding Agents
• 1 AprAI Coding Productivity: 10%, Not 10x
• 22 MarMaking My Website AI-Agent Friendly — Here's What Changed
• 21 MarWhen Thinking Twice Helps — And When It Doesn't
• 19 Mar"It's Faster If I Just Do It Myself" — The Most Expensive Sentence in AI
• 17 MarThe AI Investment Paradox — A 1962 Book Explains Why Billions Don't (Yet) Deliver
• 17 MarCLI vs MCP: The Wrong Debate
• 16 MarYour AI Models Have an Expiry Date — A Practical Guide to Model Lifecycle Management
• 14 MarThe Coding Agent That Doesn't Code
• 12 MarOn the Loop, Not In It — But Code Quality Still Matters
• 10 MarTechnology Evolution Doesn't Move in a Straight Line—It Spirals
• 4 Mar💰 𝗚𝗲𝗻𝗔𝗜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗚𝗼𝗲𝘀 𝗗𝗲𝗲𝗽𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸—𝗙𝗿𝗼𝗺 𝗨𝗜 𝗕𝗮𝗻𝗻𝗲𝗿𝘀 𝘁𝗼 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮
• 3 Mar𝗙𝗿𝗼𝗺 𝗖𝗮𝗹𝗹 𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗛𝘂𝗯: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗜𝘀 𝗛𝗲𝗿𝗲
• 2 MarMost comprehensive overview on RAG I have seen. We came a long way from vanilla RAG. Still remember
• 25 FebWhat Anthropic is describing is the weaker version of this technique: applied externally, without pe
• 25 FebIT System Maintenance in the age of AI
• 25 Feb🔧 𝗧𝗵𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗽: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗜𝗧 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗿𝗲 𝗠𝗼𝗿𝗲 𝗟𝗶𝗸𝗲 𝗣𝗹𝗮𝗻𝘁𝘀 𝗧𝗵𝗮𝗻 𝗦𝘁𝗼𝗻𝗲𝘀
• 24 FebFrom my perspective balancing AI Agents Agency with Control is one of the most important themes for
• 20 Feb𝗠𝗖𝗣 𝗧𝗼𝗼𝗹 𝗖𝗵𝗮𝗼𝘀 - 𝗴𝗼𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲?!
• 16 Feb🎯 'How do we pick the RIGHT AI agent use case?
• 10 FebPassing on control to your AI coding agent team entirely?
• 9 FebKiro Subagents: Scaling Development with Specialized AI Agents
• 9 FebAI coding has quickly developed from an interesting research project to an important tool in the belt
• 5 FebAlways takes a customer - my first time in our brand new BER21 in Berlin. Amazing location and Berlin is welcoming us with crispy & bright sunshine.
• 5 Feb🚀 Caught up on AWS’s open-sourcing of API models in Smithy format (slipped my radar earlier this year, but timeless value!).
• 3 FebThe tl;dr is that 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 and 𝐠𝐫𝐨𝐰𝐭𝐡 are two different things. - straight to the point. Growth is
• 30 Jan🎯 From Chaos to Control: Building Predictable AI Agents That Get Smarter Over Time
• 20 Jan“By design, the innovation funnel leads to survival of the safest ideas.”
• 16 JanArgh - My AI Agent deleted all my files
• 16 Jan😱 𝗔𝗿𝗴𝗵 - 𝗠𝘆 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗱𝗲𝗹𝗲𝘁𝗲𝗱 𝗮𝗹𝗹 𝗺𝘆 𝗳𝗶𝗹𝗲𝘀!!!! Worried about AI agents running amok with your data? Before panicking
• 15 Jan“Good Morning! said Bilbo, and he meant it. The sun was shining, and the grass was very green. But G
• 7 JanWhen a 'Model' Isn't Just a Model: Redefining AI Systems for the Builder's Era
• 7 JanThis could have been a good new year's resolution: Don't make funny prediction about the future if you're
• 5 Jan✨ It has never been a better time to be excited about the future.
• 1 JanHello World

• 22 Dec𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗶𝗺𝗶𝗻𝗴 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲 𝗰𝗮𝗿𝗲𝗲𝗿 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴! 🎯
• 20 DecAh, this is a nice update right on time for some exploration over the upcoming break.
• 17 DecDennis Kieselhorst is #hiring. Know anyone who might be interested?
• 17 DecCustomers Don't Want Another Chatbot' - How A2UI Is Revolutionizing AI Interface
• 15 Dec🌅 The Dawn of the Renaissance Developer
• 12 Dec🧑‍🎄 𝗪𝗶𝗹𝗱 𝗺𝗶𝘅 𝗼𝗳 𝗻𝗶𝗰𝗲 𝘁𝗮𝗹𝗸𝘀 - 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗵𝗮𝗽𝗽𝘆 𝗳𝗮𝗰𝗲! 😊
• 12 Dec🚨 Callout for my local network in the Cologne/Bonn/Düsseldorf region!
• 10 DecJeff Harman in on fire - pun intended in this talk '𝗔𝗪𝗦 𝗿𝗲:𝗜𝗻𝘃𝗲𝗻𝘁 𝟮𝟬𝟮𝟱 - 𝗔𝗱𝗧𝗲𝗰𝗵
• 9 DecEverything changes all the time - Open Mind for a different view. And nothing else matter.
• 8 Dec𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝘁𝗵𝗶𝗻𝗴𝘆 𝗮𝘁 𝗔𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰? 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗰𝗼𝗺𝗶
• 8 DecAmazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if you
• 3 DecWhat happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI. Re:Invent 2025 edition
• 3 DecTo all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have safe travels and an awesome time!
• 2 DecWhat happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
• 1 Dec🤔 '𝗪𝗿𝗶𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗼𝗿 𝗕𝘂𝗶𝗹𝗱 𝗙𝗶𝗿𝘀𝘁? 𝗪𝗵𝘆 𝗔𝗜 𝗶𝘀 𝗥𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝘂𝗹𝗲𝘀 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺
• 26 Nov𝗡𝗼 𝗹𝗼𝗻𝗲𝗹𝘆 𝗵𝘂𝗺𝗮𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?! 🤖 - 𝗪𝗲 𝗮𝗹𝗹 𝗴𝗲𝘁 𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗯𝘆 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 𝗮
• 26 NovAnother super interesting conversation with Ilya Sutskever at the Dwarkesh Podcast
• 25 Nov🎙️ In a fantastic interview 'How AI will change software engineering – with Mart
• 24 NovI find this very insightful.
• 24 NovBut the most important thing I've learned is that trying to create for an algorithm ultimately takes
• 24 Nov⏰ Groundhog Day! - another day, another new, superior model!
• 19 Nov🫓 vs 📈 AWS introduced flat-rate pricing plans for website delivery and security, that includes CloudFront
• 19 NovWorking in monetisation, advertising or markteting and you’re not sure what kind of use cases can be
• 18 Nov⚡ 𝗕𝗲𝘆𝗼𝗻𝗱 𝗖𝗵𝗮𝘁𝗯𝗼𝘁𝘀: 𝗛𝗼𝘄 𝗖𝗼𝘅 𝗔𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗗𝗿𝘂𝘃𝗮 𝗔𝗿𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸
• 17 NovThis is a great start into the week. Creates some fast smiles and than some more serious afterthoughts.
• 16 Nov𝗔𝗜 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿 𝗺𝗼𝘃𝗶𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗯𝘆 𝟮𝟬𝟮𝟵 - 𝘀𝘁𝗶𝗹𝗹 𝗻𝗼 𝗵𝗲𝗹𝗽 𝗶𝗻 𝘀𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗺𝘆 𝗵𝗮𝗶𝗿 𝘀𝘁𝘆𝗹
• 14 NovNavigate your AI Adoption journey like you prepared to hit the road!
• 13 NovTotally agree with Manuel‘s view.
• 10 NovI still remember how fascinated I was by ELIZA. It must have been in the mid-90s
• 8 Nov𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗻𝗲𝗲𝗱 𝗹𝗮𝗽𝘁𝗼𝗽𝘀 - 𝗹𝗶𝗸𝗲 𝗵𝘂𝗺𝗮𝗻 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 ...
• 5 Nov🚨 What a start in the year - Re:Invent Recap Time - Exciting Location update!!!
• 5 Nov„Our AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage.
• 5 Nov
• 3 Nov🚀 𝗖𝗿𝘆𝗽𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗤𝘂𝗮𝗻𝘁𝘂𝗺 𝗔𝗴𝗲: 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗡𝗼𝘄
• 3 Nov🎯 𝗗𝗲𝗲𝗽 𝗱𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗖𝗲𝗹𝗹-𝗕𝗮𝘀𝗲𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲𝘀
• 31 Oct☕ 𝗪𝗵𝘆 '𝗔𝗚𝗜 𝗶𝘀 𝗦𝘁𝗶𝗹𝗹 𝗮 𝗗𝗲𝗰𝗮𝗱𝗲 𝗔𝘄𝗮𝘆'? 𝗛𝗼𝘄 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗦𝗵𝗮𝗽𝗲 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• 28 Oct🚀 𝗪𝗵𝗲𝗻 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘃𝗮𝘁𝗮𝗿?
• 28 Oct🚀 𝗥𝗘𝗦𝗧 𝗶𝗻 𝗣𝗲𝗮𝗰𝗲 - 𝗪𝗵𝘆 𝗟𝗟𝗠𝘀 𝗖𝗮𝗻'𝘁 𝗖𝗥𝗨𝗗: 𝗔 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻
• 27 Oct🤔 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗥𝗲𝗮𝗹𝗹𝘆 𝗗𝗶𝘀𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝘆? 𝗢𝗿 𝗘𝘃𝗲𝗻... 𝗜𝘀 𝗜𝘁 𝗔𝗹𝗶𝘃𝗲?
• 27 Oct🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗔𝗪𝗦 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗱𝗧𝗲𝗰𝗵 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀! 🚀
• 24 OctDo You Know What Your AI Agents Are Doing? Lost Control? 🤔
• 23 OctThis is huge news for Advertising Customer.
• 23 OctJust at #MTM25. Alessandro Alviani and Olivier Boder showcasing what and how to be successful with AI in Journalism.
• 23 Oct✨ Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! ✨
• 22 OctAwesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and
• 22 Oct🚀 The pioneers choosing the hard path aren't just building better products. They
• 21 OctOne more thing!
• 17 Oct🎨 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸! 🚀
• 16 Oct🛒 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗶𝘀 𝗺𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗮𝘀 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗽𝗼𝗰𝗸𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗮𝗴𝗲𝗻𝘁𝘀 - 𝗕𝘂𝘁 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝘃𝗶𝘃
• 16 Oct𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 – 𝗧𝗵𝗲 𝗣𝗲𝗻𝗱𝘂𝗹𝘂𝗺 𝗞𝗲𝗲𝗽𝘀 𝗦𝘄𝗶𝗻𝗴𝗶𝗻𝗴?!
• 14 Oct🏄 You can't stop the waves from coming, but you can learn to surf. - Jon Kabat-Zinn
• 13 OctBack from a week-long break and mostly offline.
• 1 Oct𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝘀 𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲?
• 1 OctIn the last couple of weeks we had a lot of announcements around enabling payment for agents. The po
• 1 Oct🍷 𝗢𝗹𝗱𝗲𝗿 == 𝗕𝗲𝘁𝘁𝗲𝗿?! 𝗢𝗿 𝗱𝗼 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 𝘁𝘂𝗿𝗻 𝗶𝗻𝘁𝗼 𝘃𝗶𝗻𝗲𝗴𝗮𝗿?
• 30 Sep𝗧𝗵𝗲 𝗔𝗜 𝗗𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗚𝗮𝗽: 𝗔𝗿𝗲 𝗪𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗼𝗿 𝗝𝘂𝘀𝘁 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀?
• 30 SepDo you struggle on how to generate business value from AI?
• 29 Sep🤖 𝗪𝗵𝘆 𝗶𝘀 𝗔𝗫 (𝗔𝗴𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲) 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼𝗽𝗶𝗰? 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲-𝗰𝗼𝗺𝗺𝗲
• 29 Sep🚨 Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing
• 26 SepSuper interesting AI content at the upcoming Medientage München. Many interesting talks and people to meet.
• 25 Sep🚨 Medientage München: #AWS and #Amazon Prime Video on-site ...
• 24 Sep🪚 𝗜𝘀 𝘆𝗼𝘂𝗿 𝘀𝗮𝘄 𝗯𝗹𝘂𝗻𝘁? 𝗜𝗳 𝗻𝗼𝘁, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗮𝗿𝗽?
• 24 SepWant to reduce the cost of your production GenAI workload? Or - want to reduce the cost of your GenAI PoC
• 23 SepI found Maik’s post very insightful. Hence I reshare. Very optimistic that we can deal with this bia
• 22 SepWow! Moritz Michael Mücke and my colleague Alex talking about the amazing success story of Dyn Media
• 22 Sep𝗜𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗝𝘂𝘀𝘁 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻? 𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗔𝗯𝗼𝘂𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲?
• 19 Sep📱 𝗜 𝗯𝗲𝘁 𝘆𝗼𝘂'𝗿𝗲 𝘀𝘁𝗮𝗿𝗶𝗻𝗴 𝗮𝘁 𝗮 𝟮𝗗 𝘀𝗰𝗿𝗲𝗲𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 – 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗮 𝘁𝘄𝗼-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗼𝗿𝗹𝗱 𝗮𝘁 𝘁𝗵𝗶𝘀 𝘃𝗲𝗿𝘆 𝗺𝗼𝗺
• 19 Sep“-> I guess I start the first brain gym 🤪” -
• 18 Sep𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 - 𝘁𝗵𝗲 𝗽𝗼𝗰𝗸𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 💰
• 18 Sep𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 - 𝘁𝗵𝗲 𝗽𝗼𝗰𝗸𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 💰
• 18 Sep💯 Tech for Good: AWS and The Ocean Cleanup Unite to Remove Plastic from Our Oceans
• 17 Sep🚀𝗔𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗼𝗿 𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗿𝗲𝘄𝘀? - An Evening of Inspiration and Insights...
• 16 SepPodcast - my new medium? 🎙️
• 15 SepThe right ad, at the right time, at the right spot to the right user' - Sounds e
• 13 SepCan’t imagine a better start into a vivid #IBC2025 day. Go out for a nice loop in the park with likeminded folks.
• 10 Sep🐸➡️🦅 Can you lift me out of the mud?
• 10 Sep🌊 Change is the only constant in life - but what if it's bad?
• 8 SepWhat are you—a Frog 🐸 or a Bird 🦜? And why do you need both?
• 8 SepCreate. Connect. Captivate.
• 4 Sep𝗜 𝗹𝗼𝘃𝗲 𝗶𝘁 𝘄𝗵𝗲𝗻 𝗮 𝗽𝗹𝗮𝗻 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 - IBC 2025 is approaching fast!
• 2 SepWo drückt der Schuh?' - 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆: '𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝘀𝗵𝗼𝗲 𝗽𝗶𝗻𝗰𝗵?' 𝗕𝘂𝘁 𝗿𝗲𝗮𝗹𝗹𝘆, 𝘄𝗵𝗮𝘁
• 1 SepAbsolutely brilliant. Made my start of the week. And in all seriousness - a good reminder to not just
• 29 Aug𝗙𝗿𝗼𝗺 “𝗠𝗼𝗿𝗲, 𝗙𝗮𝘀𝘁𝗲𝗿' 𝘁𝗼 '𝗟𝗲𝘀𝘀 𝗶𝘀 𝗠𝗼𝗿𝗲': 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗔𝗜 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲?! - 𝗽𝗲𝗮𝗸𝗶𝗻
• 28 AugThis is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic!
• 28 AugThis is absolutely brilliant. Go, build your own assistant with Amazon Nova Sonic in less than 24h!
• 25 Aug📵 Offline - Everyone's Worst Nightmare! Or a Gift? 🎁
• 23 AugJust uncovered this hidden gem created by Ewa A. Treitz and her AI team.
• 14 Aug🔥 CONTROVERSIAL TAKE: Data Scientists are becoming extinct. GenAI killed them.
• 12 Aug🔥 𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗱 - 𝗯𝘂𝘁
• 6 AugWOW! Yesterday OpenAI released two open-weight models: gpt-oss-120b and gpt-oss-
• 6 AugAbsolutely looking forward to it. I can promise you that we will explore some exciting new AI things
• 5 AugThe current state of the AI Agents ecosystem reminds me of the early days of technologies like Big Data
• 4 AugIs somebody around you drowning? This is a super important question and, as Carlos put it in his post
• 1 AugIf you don't have the data available, implementing an AI use case becomes a data
• 29 JulThis morning I was late for work, but I got diffused by something worthwhile. I stumbled across a be
• 29 JulBeing in the industry for many years in different roles, this resonates deeply with me. Expert versus Generalist.
• 28 JulStefan, why are you still with AWS after already being there for so long - currently 8 years?
• 24 JulYesterday I took—after a long break of 5 years—an AWS Certification: The AWS Certified AI Practitioner[4].
• 23 JulI just signed up for the Software Architecture Superstream: Architecture Patterns and Antipatterns f
• 18 JulTraveling at light speed with open eyes is awesome, but sometimes you should look
• 15 JulYesterday I turned torture - a long 3-country car ride - into an entertaining learning opportunity.
• 15 JulToday I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production.
• 8 JulI like Adrian's 2nd thought. Amazing to see how technology advancement keeps lifting the level of abstraction.
• 19 JunDiving into designing multi-agent systems and got lost with all the different implementation options
• 19 Jun😋 What a fantastic recipe - Ingredients: Retail, Agentic AI, Cape Town Result: A unique South African curry.
• 17 JunMy long, little uncomfortably, flight yesterday turned out to by my personal time travel back to my
• 7 JunAWS Summit Hamburg 2025 week - uncompressing ...
• 30 May+1 on this. I really like the visualisation. I would love a 4th column which summarises the implication.
• 28 MayGarbage in - Garbage out, or in other words: No high quality data, no shiny successful Gen AI product generating business value...
• 27 MayThe art of influencing - is it actually an art or something we can learn?
• 27 MayHumans by nature are influencing each others in almost any context. At work the ability to influence
• 23 MayHeading home for weekend I spent some valuable time with a large AWS customer talking us through their
• 22 MayAlphaEvolve - takes me back into - my - history and into a bright future ...
• 21 MayDedicated Gen AI Track at AWS Summit Hamburg 2025
• 20 MayContainers and Hamburg - who could possible come up with a better fit ?!
• 20 May15 days from now, the AWS Summit Hamburg is taking place - wondering about any exciting Gen AI content?
• 13 MayInterested to dive deep into technology, hear from other M&E customers what worked - and what not?
• 13 MayDive deep into the future of M&E at AWS Summit Hamburg!
• 7 MayKind of an interesting twist in IT history: Did it need the advent of AI Agents
• 30 Apr🤿 The last two days I had the pleasure of joining the AWS Deep Dive Days - Generative AI in our Munich office.
• 25 Apr🚂 While I’m enjoying a smooth train ride, I’m working on my presentation for the upcoming AWS Summit
• 25 Apr🔇 Looking very much forward to this! Highly recommended event for decision makers responsible for strategic
• 10 AprCurrently at the airport and reflecting on the NAB and love to share some impressions and resources with you .
• 31 MarThanks Mo for sharing this. Just a little after 9am Monday morning and you already opened up my perspective.
• 28 MarA little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of very interesting demos have been prepared.
• 6 MarFantastic podcast on a fascinating topic. How can I use models to judge and improve model responses?
• 25 Feb🗞️ Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon
• 24 FebOn the post election Monday in Germany. Difficult results. I was reflecting on the Amazon Leadership
• 24 FebAnother great feature based on GenAI released right on time. Easy language is a key feature to ensur
• 20 Feb
• 13 Feb🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights
• 6 FebLast week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services
• 4 FebOnly made it through 2 out of the 5 hours of this insightful podcast between Lex Fridman, Dylan Patel
• 23 Jan👀 Just watched the interview of Anthropic CEO Dario Amodei at WSJ Journal House Davos. Highly recommended!
• 21 JanI woke up with some loose ends in my mind about binary encoding and impacts on human life. Needed to
• 18 JanGo ugly to be successful ?!
• 3 JanLLMs for the rescue?! Or are we actually building Compound AI Systems?

• 16 DecCan I escape the never-ending cycle of “just” toying with new models to production?
• 12 Dec📖 Building your own RAG system is like deciding to build your own email server in 2024. Sure, you c
• 11 Dec⚖️ In my conversation with customers, I don't get tired in highlighting how important it is to decompose
• 6 Dec🎡 So, re:invent 2024 is in the books. Just did my final (famous last words 😉 ) edits in my personal
• 5 Dec3️⃣ Good Morning! Third Day 1 of re:invent is in the books. It took a second coffee this morning as
• 4 Dec2️⃣ Second Day 1 of re:invent is in the books. I updated my All things (Gen) AI article over the morning coffee.
• 3 DecWhat happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
• 3 DecFirst version of my re:invent summary on all things Gen AI. Trying to keep up-to-date, putting annou
• 19 Nov❓ Are today's LLMs intelligent? For sure - look what they can do! Surely not, see how miserably they are failing me!
• 14 Nov👏 Kudos to Ioana Blaut for compiling this nice overview post!
• 11 NovHow do you create results being limited in your scope of influence.
• 2 NovIs Yoko Ono an early prompt engineer?!
• 28 OctThree days of MEDIENTAGE MÜNCHEN - loads of insights and resources for you ...
• 18 OctSharing some positive energy from my morning run and the nice progress in preparation for next week'
• 17 OctNow that we have Generative AI and the power of LLMs, we can forget about classic recommender systems, right?!
• 15 Oct🚀 2024, the year when Generative AI is hitting production. Strong statement, but
• 25 SepRAG - just a poor engineering workaround?
• 23 Sep⁉ Are you into building Generative AI applications an looking for a good way to start?
• 12 Sep🚅 On my way to IBC - International Broadcasting Convention 2024. Reflecting on what happened since last year’s IBC.
• 9 Sep🌯 Wrapping up my visit in Armenia and the DataFest Yerevan over a very good cup
• 6 Sep🏔 Just back from vacation - my heart is full of amazing impressions of the alps - I'm already up to
• 13 AugLast week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing
• 13 AugAwesome event, indeed Lajos Lange. Extending your kudos to the team - I had a fantastic time yesterday.
• 7 Aug❓ Successful Building a GenAI use cases just requires the latest and greatest frontier model, right?!
• 31 Jul📢 If you are on the hunt for an image 𝗔𝗡𝗗 𝗩𝗜𝗗𝗘𝗢 segmentation model, which is open and you can deploy
• 31 Jul👏 Bagrat Ter-Akopyan, Carmen Heger and team. Congrats and thanks for the nice technical write-up.
• 30 JulAGI is not a singular, monolithic endeavor, but rather a complex interplay of advancements across mu
• 26 JulJust stumbled over this gem during my lunch break. We all have been impacted by GenAI wave in the last
• 27 Jun⏰ Early start and back to Zürich Airport! 🛫 Some disturbances grounded me here last night, but I'm
• 12 JunWhat a great evening yesterday at the AWS User Group Munich. The quote of the evening for me, yeah I
• 7 JunHow do you choose the foundation model for your Generative AI App — like your car?
• 6 JunWhat a very looong weekend in Stockholm. Loved every second of it. Started of with spectating the #StockholmMarathon.
• 6 JunHow Do You Choose the Foundation Model for Your Generative AI App — Like Your Car?
• 1 Jun👩‍💼LinkedIn is a business network and I will keep it like this. Avoiding personal and political stuff as much as possible.
• 28 MayPrompt Engineering is possibly the single most valuable skill you have to master if you want to get
• 24 MayThe ones who joined Philipp and me in our session at the #AWSSUMMIT in Berlin last week already got
• 23 May🦄 I'm super thrilled by Anthropic's blog post “Mapping the Mind of a Large Language Model”
• 22 May💡On my way back from a customer workshop on “Prompt Engineering” in Den Haag in the Netherlands. Good
• 21 May🤩 #AWSSummit #Housewarming is coming to #Stockholm for the first time on June 3, 2024 (the day before
• 17 MayTravelling into a long weekend and looking back to this week’s family reunion event aka #AWSSummit Berlin.
• 14 MayAWSSummit Berlin week. 2/5 days already in the books. Super excited to present tomorrow and Thursday
• 9 May🤯 I’m just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers.
• 2 May🌧 ☕ Kind of trapped in a cafe while a little thunderstorm is cleaning the air in Düsseldorf, I finally
• 22 AprExceptions are defining the rule - German post 😉
• 17 Apr😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
• 16 Apr🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI
• 12 AprWrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened
• 11 AprAWS Summit Amsterdam is in the books and it has been a blast. Very good energy and loads of good conversations with customers
• 2 AprI hope all of you had a good easter break. I'm now back to work and busy preparing upcoming talks and workshops.
• 22 MarLook at this - we won a Golden Medal 😀 . Thanks a lot for this unique speaker reward, Dario ! Very well appreciated.
• 18 MarAs I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and
• 6 Mar🚂 I’m right now on my way back from Berlin - hopefully I make it back before the various strikes in Germany freeze the country.
• 29 FebIn 2023 most of us have been busy with experimenting on GenAI. 2024 will be the year where we see mo
• 27 FebCurious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
• 23 FebRight now calming down a little in our Berlin offices. It has been a very intensive
• 19 FebGood morning! On my way to Munich for the Generative Deep Dive Days

• 21 DecIndeed super nice memories. The group dived deep into data platforms and shared experiences - the good and the ugly.
• 20 DecJust in time for Santa, great book about about the role of an Solution Architect(SA) in the future.
• 12 Dec🧘‍♂️ Good morning, what an awesome - despite early - start in the day. On my way to meet the team to
• 9 DecTime is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have
• 4 DecI left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends.
• 3 DecI spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly
• 29 NovJust returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
• 27 Nov🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
• 23 NovLoads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make
• 17 NovOn my way back from an intense but fulfilling week with customers, partners and colleagues, I got some
• 17 NovBuilding Your First Generative AI App in Just 6 Minutes — on a Slow Train WiFi
• 16 NovSeeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
• 30 OctYou are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use
• 28 SepRead entirely — exciting news at the end 😃: On my way back from AWS Summit in Johannesburg
• 25 SepThe silence before the storm - actually not really as it is super windy today 😉. Nevertheless a quiet day in Johannesburg due to national holidays.
• 15 SepFirst day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at
• 14 SepOn my way to the IBC in Amsterdam
• 12 SepYesterday we run the Machine Learning for Real-Time Advertising Workshop in our London offices
• 27 Jul“We’re maybe three steps into a 10K race, and the question should not be, ‘Which runner is ahead three steps into the race?’
• 25 JulMor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing
• 8 JunOrca: The Model Few Saw Coming - what a fascinating time we live in
• 5 JunLast week's Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues.
• 29 MayOnly a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz
• 24 AprJust a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops.
• 19 AprAnd here we go with the registration page — I'll be running the RTB Intelligence Kit Workshop
• 27 JanToday content monetisation still largely depends on 3rd party data while the technical foundation, 3
• 24 JanWonder how to apply Machine Learning(ML) for your AdTech Use cases?

• 4 DecRe:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions
• 29 NovThe keynote is quite a start into the day. Thrilled to explore and push limits with you. If you around in Vegas, make sure to meet tonight.
• 25 NovIt's this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues
• 14 OctRe:invent 2022 is approaching fast. A lot of preparation work has been already done. 😅🙌
• 2 OctLooking forward to share what we have been working on since a while with our customers at our upcoming
• 20 JulTime is moving fast. Already 5 years though it feels like I just started. Still Day 1. At Amazon Web
• 13 MayAWSSummit 2022 in Berlin has been a blast. Felt like someone accidentally hit the pause button two y
• 4 MayBerlin here I come! Looking forward to meet you next week at the AWS Summit in Berlin. Taking a little
• 2 MayContextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers
• 26 AprIn just 14 days it's finally happening: AWS Summit Berlin 2022, May 11 - 12. Can't wait to meet you
• 21 AprDieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das
• 11 MarToday is re:Purpose day, a great organisational initiative in Tanuja Randery's organization. Many different activities by different team members.
• 4 FebFor those of you, who are interested to get a concise recap of re:Invent 2021 the following might be

• 16 FebCurious how to apply ML for anomaly detection without PhD in AI/ML? - join my demo session at AWS Innovate Online on February 24th!
• 2 Feb[German] Is your workload well-architected? Curious to understand the benefits of an architecture review
• 28 JanWorking at AWS brings many positive things. As you know: The only constant in life is change. Today
• 19 JanCurious how the Twelve-Factor App methodology can be mapped to #InfrastructureAsCode on #AWS? My colleague Wladi ☁️ Mitzel and I

• 10 MarGreat work, Benedikt Stemmildt and team. Pleasure to work with you guys: Die Migration der gesamten
• 10 MarGreat to see customer's success. Awsome work with François Guerraz, Janko Kovačević, Gerry Louw and

• 29 MarVery good read. While I don't like the term lock-in cost, it's really a cost of change, this is a ve

• 9 AprVery interesting read. Good to see politicians with a clear view and good insight of upcoming, disrupting technologies

1. The Psychology of "We'll Call You"
2. Asymmetry of Stakes: Staying Humane at Volume
3. The Feedback Exchange Rate
4. The Expert Can't Remember Not-Knowing
5. Being Someone's Option
6. The Iceberg Problem
7. The Door Only Locks Behind One of You
8. One Side Rates, the Other Can't Answer
9. You Remember Every Word. They Got 200 Messages.
10. What Doesn't Close

Series page →

1. Laws & Disorder #1 — Conway's Law: Your Org Chart Is Your Real Architecture (and AI Is Redrawing Both)
2. Laws & Disorder #2 — Hyrum's Law: In the Age of Agents, Who Pays for a Broken API?
3. Laws & Disorder #3 — Tesler's Law: You Can't Delete Complexity, Only Choose Who Owns It
4. Laws & Disorder #4 — Gall's Law: Great Systems Are Built From Small Bricks, Not Big Plans
5. Laws & Disorder #5 — Goodhart's Law: The Goal You Specify Is the Only One You Get
6. Laws & Disorder #6 — Amara's Law: It's Not AGI — But the Value Is Already Real

Series page →

1. Why Suction Cups Stick (It's Not Suction)
2. Cold Is Just Absent Heat: Inside the Vapour-Compression Cycle
3. Why Is the Sky Blue (And Sunsets Red)?
4. Why Does Ice Float?
5. How Do Planes Actually Generate Lift?

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1. Why AI Tokens Are So Expensive — and What Actually Makes Them Cheaper
2. The Quadratic Wall: The Algorithmic Race to Beat O(n²) Attention
3. Generate-and-Verify: What P vs NP Teaches Us About AI Reasoning
4. Self-Consistency Is Just Probability Amplification

Series page →

1. The AI Content Pipeline: How I Publish 3x a Week Without a Content Team
2. AI Content Pipeline Deep Dive (1/5): Ingestion
3. AI Content Pipeline Deep Dive (2/5): Research
4. AI Content Pipeline Deep Dive (3/5): Collaborative Writing
5. AI Content Pipeline Deep Dive (4/5): Editing
6. AI Content Pipeline Deep Dive (5/5): Publishing

Series page →

1. Your Website's Second Audience Just Got Its Own Ads
2. When Ads Bias Your Agent
3. Who Pays to Un-Bias Your Agent?
4. Same Ads, Different Room

Series page →

1. HTTP 402: The 30-Year Placeholder That AI Agents Finally Activated
2. I Built the Agent That Pays — Here's What I Learned
3. Getting Paid by Agents: A Managed Paywall at the Edge
4. Why Doesn't the Web Just Use HTTP? It Does — and It Doesn't
5. Terms in the 402: The Payment Challenge That Also Tells You What You're Licensed To Do
6. Who Pays for the Agentic Web — the Agent or the Advertiser?

Series page →