Just uncovered this hidden gem created by Ewa A. Treitz and her AI team.

Awesome example for the ongoing democratisation of software production in the advent of powerful AI tools.

And - the product itself is a beautiful and super helpful tool to navigate the overload of super interesting sessions at #reinvent 2025.

Checkt it out and let me know your favourite sessions we can’t miss!

#AWSomeVoices #reinvent #aws #kiro

Today I had a brief coding session with the newly launched Kiro [1]: a new agentic IDE that works alongside you from prototype to production.

I selected a use case I had previously coded myself, which helped me guide the coding agent through some challenging areas. It was impressive how quickly we achieved results, and the experience was genuinely enjoyable.

The use case involves generating a short advertising video from a high-level description. While the advertising video is the final output, the process also creates supporting assets like campaign descriptions, ad copy, and image assets. I requested a multi-agent implementation.

Yesterday I turned torture - a long 3-country car ride - into an entertaining learning opportunity. I listened to the incredible Lex Fridman podcast with David Heinemeier Hansson (DHH), creator of Ruby on Rails and CTO of 37signals.

DHH shares valuable insights on the evolution of web development—from his early days with PHP to his passion for Ruby’s elegant simplicity. He highlights the challenges of modern JavaScript complexity and advocates for a return to more ergonomic, developer-friendly tools. This brought me back to some wild days where I met the folks at New Bamboo (shout out to Martyn Loughran, Bartosz Blimke, Laurie Young and Makoto Inoue - how are you folks doing?). At the time I made my first Ruby experiences on a - well - crazy project. To this day I’m still fascinated by the developer experience of the Ruby programming language. Though at the time I preferred the Sinatra Framework :)