Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz and I are looking forward to welcome you to the session „AIM301: Generative AI - The new way to generate your content?“ - see you this Thursday, 9:30 am, Hall 11, breakout 4 to explore on how to build generative AI in AWS… - #aws #ai #awssummit #generativeai

Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6 . In this workshop we build an E2E low-latency AdTech use case applying a real-time ML model. Don’t forget to register and bring your laptop …

And here we go with the registration page: https://lnkd.in/eJqrGfiy. I’ll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are interested to get hands-on experience at applying ML in AdTech workloads, this will be for you:

• https://lnkd.in/ep2sKPB6
• https://lnkd.in/e3dpNYGP

Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first approach to monetise content. One of the options, the renaissance of contextual targeting, enhanced by AI capabilities is described in https://lnkd.in/eWvb9JPZ. Join Aramide Kehinde, Anuj Gupta, Julian Lang and myself to understand how you can build a contextual-intelligence solution based on AWS services. #ai #privacyfirst #ml #aws #adtech

Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end working implementation for the Traffic Filtering in real time bidding (RTB) use case and can extended to other use cases in the AdTech domain. Just ping me if you want to know more! #ml #adtech #aws - https://lnkd.in/exRCwnZJ

Re:invent 2022 is in the books. 220.145 steps and more importantly uncountable valuable interactions with customers, partners and colleagues. It’s a global world and we all work in distributed teams. The more important are face 2 face meetings. Leaving tired with a smile in my face - it has been a class reunion and on top I’ve meeting a lot of new faces. Beside that, I had the pleasure to reconnect to nature as well. While important in our daily life, spending a week in vegas even makes it more important to keep your balance … #reinvent22 #reinvent2022 #aws

The keynote is quite a start into the day. Thrilled to explore and push limits with you. If you around in Vegas, make sure to meet tonight. For the German folks: We are ready for you at the Global Lounge with German content and the ability to discuss with some of the DACH AWS Team. See you there!

It’s this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little tired due to early start today, I’m very thrilled. It’s good to meet some colleagues already on the way. 

In Vegas I’ll be providing two talks:

• “Make your data science teams 10x more productive with Amazon SageMaker” -This Lightning talk will take in the Global Lounge is a place where you can network among peers and connect with AWS team members from around the globe. The talk will be in German. Tuesday, November 29, 4:00 PM - 4:20 PM, Level 1, Casanova Foyer- AWS Global Lounge, Venetian, https://lnkd.in/e6xzeYYG
• “Deploying a complete ML framework for real-time bidding” - In this interactive chalk talk, learn tips, tricks, and best practices for how to run machine learning for high-throughput, ultra-low-latency advertising workloads in the cloud. Discover a new framework using Amazon SageMaker Studio and Amazon EMR that can help organizations reduce heavy lifting and more easily deploy a complete purpose-built ML pipeline for OpenRTB protocols and real-time inference. Learn how to deploy an ML code kit and train models that are preconfigured for real-time advertising use cases including bid filtering and deduplication, and learn how to easily adapt the kit for other low-latency use cases. Wednesday, November 30, 12:15 PM - 1:15 PM, Level 1, Forum 108, Caesars Forum https://lnkd.in/eYbAVtSK

Beside that, you can meet me at the AMT Booth on Wednesday/Thursday. Re:invent is huge, so don’t bet on coincidences but ping me directly to meet.  #aws #reinvent2022 #reinvent22

Re:invent 2022 is approaching fast. A lot of preparation work has been already done. 😅🙌

If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from zero, make sure that you join Andrew Hood and me in the chalk talk “Deploying an End-to-End ML Framework for Real-Time Bidding”.

Note down the session ID: ADM303. Looking forward to share and discuss with you! #reinvent #aws #ml #adtech

Looking forward to share what we have been working on since a while with our customers at our upcoming “Machine Learning for Real-Time Advertising Workshop” (https://lnkd.in/e3FSWQWv). I am thrilled to finally meet a very fine team (Clément Rey, Bishesh A., Andrew Hood) in person- and absolutely looking forward to bump into Gerry Louw again. You can find the code at https://lnkd.in/eARuA_Vy. Amazon Web Services (AWS), #machinelearning #adtech