What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
What happens in Las Vegas … Nah - let’s have a look. All things (Gen) AI.
The morning after re:invent day1 having a morning coffee over the lastest announcements. The unofficial AWS News Feedย lists 49 - forty nine - announcements [1]. Quite some stuff, but I’m only shortly glimpsing over them. Promise?! Last year I wrote an article here [2], in which I was focussing on the AI enhancements over the re:invent 2024 days. Helped me at the time to get a better overview, not sure if I will do this again for this year. Views: Helpful?
๐ค '๐ช๐ฟ๐ถ๐๐ฒ ๐๐ถ๐ฟ๐๐ ๐ผ๐ฟ ๐๐๐ถ๐น๐ฑ ๐๐ถ๐ฟ๐๐? ๐ช๐ต๐ ๐๐ ๐ถ๐ ๐ฅ๐ฒ๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฅ๐๐น๐ฒ๐ ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ
๐ค “๐ช๐ฟ๐ถ๐๐ฒ ๐๐ถ๐ฟ๐๐ ๐ผ๐ฟ ๐๐๐ถ๐น๐ฑ ๐๐ถ๐ฟ๐๐? ๐ช๐ต๐ ๐๐ ๐ถ๐ ๐ฅ๐ฒ๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฅ๐๐น๐ฒ๐ ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
This week I had the pleasure of listening to a presentation by Brent Smith, who highlighted the value of prototyping and empowering builders in the age of AI.
๐ง Why Prototyping Matters
Prototyping isn’t newโit’s a smart investment in any product development process. It enables early detection of design flaws, improves usability through real user feedback, and reduces costly mistakes before full-scale production. Prototyping aligns designs with manufacturing constraints, accelerates time to market, and builds stakeholder confidence by turning ideas into tangible, testable solutions.
Another super interesting conversation with Ilya Sutskever at the Dwarkesh Podca
Another super interesting conversation with Ilya Sutskever at the Dwarkesh Podcast[1]which made me fall short on my exercises in the gym last night as brain detached from body to process the input. Still on it.
One interesting aspect is Ilya talking about how essentially from his perspective it’s again time for research as “just” scaling the current set of technologies likely will generate a large amount of revenue with a considerable amount of cost, but research is required to get to the next level of AI.
๐ก๐ผ ๐น๐ผ๐ป๐ฒ๐น๐ ๐ต๐๐บ๐ฎ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฎ๐ป๐๐บ๐ผ๐ฟ๐ฒ?! ๐ค - ๐ช๐ฒ ๐ฎ๐น๐น ๐ด๐ฒ๐ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐ฝ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ ๐ฎ
๐ก๐ผ ๐น๐ผ๐ป๐ฒ๐น๐ ๐ต๐๐บ๐ฎ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฎ๐ป๐๐บ๐ผ๐ฟ๐ฒ?! ๐ค - ๐ช๐ฒ ๐ฎ๐น๐น ๐ด๐ฒ๐ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐ฝ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ ๐ฎ๐ด๐ฒ๐ป๐๐
๐ฏ It’s this time of the year. The AWS Community gets ready for the event of the year: re:Invent. And Werner Vogels publishes his tech predictions [1]. Like every year, a densely packed piece with loads of gems in it. Looking forward to his keynote on Thursday. This year Werner came up with 5 major themes, if I didn’t miscount. The first one is about:
๐๏ธ In a fantastic interview 'How AI will change software engineering โ with Mart
๐๏ธ In a fantastic interview “How AI will change software engineering โ with Martin Fowler” at the Pragmatic Engineer Podcast [1], Martin Fowler highlights the non-determinism introduced by Agentic AI as the big challenge for adoption. So big of a challenge that he compares it to the evolution from assembler code to higher-level programming languages.
๐ค Indeed, I see a lot of customers struggling with this non-determinism. What is correct? How do I evaluate a system? What about cascading effects in multi-agent systems?
โฐ Groundhog Day! - another day, another new, superior model!
โฐ Groundhog Day! - another day, another new, superior model!
So great to see how competition drives innovation and progress. Fresh out of the press is Anthropic’s Claude Opus 4.5 [1]. From day 1 available through Amazon Bedrock [2].
๐ Impressing benchmark results, but remember - your use case is the benchmark which really counts.
๐ So, if you’re application already runs on top of Amazon Bedrock, you can just switch to the new model by configuration, explore the capabilities, possible change some details in your prompts and can go right into production without major engineering efforts.
But the most important thing I've learned is that trying to create for an algorithm ultimately takes
But the most important thing I’ve learned is that trying to create for an algorithm ultimately takes away from creating for actual people." - absolutely agree.
Also, once you stopped creating for your people, your content is valueless. You might still make some “impressions” and maybe some money, but you die with the platform which becomes useless to most over time.
So, I would argue a better long term strategy is to build your audience around true content and then see which platform suits best at any point in time.
I find this very insightful.
I find this very insightful.
I remember my early days at my current company. Coming from roles with relative high degree of freedom but embedded in “ask for approval” culture, it was hard for me to understand that I can do most of the things just based on my own judgement. No approval needed.
Another tool we use at Amazon to assist in making high-quality, high velocity decisions is a mental model we call one-way and two-way doors. A one-way door decision is one that has significant and often irrevocable consequencesโbuilding a fulfillment or data center is an example of a decision that requires a lot of capital expenditure, planning, resources, and thus requires deep and careful analysis. A two-way door decision, on the other hand, is one that has limited and reversible consequences: A/B testing a feature on a site detail page or a mobile app is a basic but elegant example of a reversible decision.
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices to be made?
This solution guidance for advertising agents on AWS has you covered. Source code included!
So great to see that published. Many folks at #ibc where asking for access :) - awesome work Zelle Steyn and team!
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย Clou
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย CloudFront, AWS WAF with DDoS protection, Route 53 DNS.
Simple. Predictable. Secure. This is what many customers actually need.
Wanna dive deep into this? Highly recommend to start from Achraf’s post, concise but detailed like always: https://lnkd.in/empA6h5X
Direct link to CloudFront pricing page: https://lnkd.in/dksHf-fK Direct link to CloudFront documentation page: https://lnkd.in/ddAiyBHg