Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if yo
Amazing keynote by Swami Sivasubramanian. At least the first 40 minutes are super useful, even if you are not super interested in new service launches. Swami nicely breaks down how AI agents and Agentic AI are relevant, how they work and what are common challenges to adopt them. Being at an AWS keynote, he obviously also explains how you can implement your own Agents successfully.
William Brennan, VP Enterprise Technology at Blue Origin, talked intensively about their journey to take systems built by AI Agents, into space. Well, not everyone flies into space, but a lot of Blue Origin’s insights can be adopted to any enterprise. Some key aspects I noted are:
๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฎ๐ ๐๐ป๐๐ต๐ฟ๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฐ๐ผ๐บ๐ถ
๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฎ๐ ๐๐ป๐๐ต๐ฟ๐ผ๐ฝ๐ถ๐ฐ? ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ป๐ฒ๐ ๐?
The week(s) after re:invent are typically the time, where a pile of very good content videos pile up at my end and I have both a hard and fun time to get through this.
Today the “๐๐ช๐ฆ ๐ฟ๐ฒ:๐๐ป๐๐ฒ๐ป๐ ๐ฎ๐ฌ๐ฎ๐ฑ - ๐ช๐ต๐ฎ๐ ๐๐ป๐๐ต๐ฟ๐ผ๐ฝ๐ถ๐ฐ ๐๐ฒ๐ฎ๐ฟ๐ป๐ฒ๐ฑ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ ๐๐ด๐ฒ๐ป๐๐ ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฑ (๐๐๐ ๐ฎ๐ณ๐ณ” ended up on the top of the pile and turned the time on the rowing machine in the gym to a fun learning experience. After all it’s a level 200 session - should be able to follow it during a casual workout, right?
To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have s
To all my friends, customers, colleagues & partners who are about to leave for #AWSreInvent - have safe travels and an awesome time!
Pre re:invent phase was crazy already. Take a look at Luc van Donkersgoed’s awesome aws news page at https://lnkd.in/etcCQJPv.
And - not all the firework burned off yet - by far.
We are watching from the sideline and absorb :)
What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI. Re:Invent 2025 edition
What happens in Las Vegas … Nah - let’s have a look. All things (Gen) AI. Re:Invent 2025 edition
From the original 2024 article:
“I turned out to be a very challenging but good learning experience. Although is it pretty hard to follow all those updates - even just on one single topic like GenAI. For me it turned out to be useful way of absorbing the information, I hope you as a ready get some benefit from this as well.
What happens in Las Vegas ... Nah - let's have a look. All things (Gen) AI.
What happens in Las Vegas … Nah - let’s have a look. All things (Gen) AI.
The morning after re:invent day1 having a morning coffee over the lastest announcements. The unofficial AWS News Feedย lists 49 - forty nine - announcements [1]. Quite some stuff, but I’m only shortly glimpsing over them. Promise?! Last year I wrote an article here [2], in which I was focussing on the AI enhancements over the re:invent 2024 days. Helped me at the time to get a better overview, not sure if I will do this again for this year. Views: Helpful?
๐ก๐ผ ๐น๐ผ๐ป๐ฒ๐น๐ ๐ต๐๐บ๐ฎ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฎ๐ป๐๐บ๐ผ๐ฟ๐ฒ?! ๐ค - ๐ช๐ฒ ๐ฎ๐น๐น ๐ด๐ฒ๐ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐ฝ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ ๐ฎ
๐ก๐ผ ๐น๐ผ๐ป๐ฒ๐น๐ ๐ต๐๐บ๐ฎ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฎ๐ป๐๐บ๐ผ๐ฟ๐ฒ?! ๐ค - ๐ช๐ฒ ๐ฎ๐น๐น ๐ด๐ฒ๐ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐ฝ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ ๐ฎ๐ด๐ฒ๐ป๐๐
๐ฏ It’s this time of the year. The AWS Community gets ready for the event of the year: re:Invent. And Werner Vogels publishes his tech predictions [1]. Like every year, a densely packed piece with loads of gems in it. Looking forward to his keynote on Thursday. This year Werner came up with 5 major themes, if I didn’t miscount. The first one is about:
โฐ Groundhog Day! - another day, another new, superior model!
โฐ Groundhog Day! - another day, another new, superior model!
So great to see how competition drives innovation and progress. Fresh out of the press is Anthropic’s Claude Opus 4.5 [1]. From day 1 available through Amazon Bedrock [2].
๐ Impressing benchmark results, but remember - your use case is the benchmark which really counts.
๐ So, if you’re application already runs on top of Amazon Bedrock, you can just switch to the new model by configuration, explore the capabilities, possible change some details in your prompts and can go right into production without major engineering efforts.
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be
Working in monetisation, advertising or markteting and youโre not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices to be made?
This solution guidance for advertising agents on AWS has you covered. Source code included!
So great to see that published. Many folks at #ibc where asking for access :) - awesome work Zelle Steyn and team!
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย Clou
๐ซ vs ๐ AWS introduced flat-rate pricing plans for website delivery and security, that includesย CloudFront, AWS WAF with DDoS protection, Route 53 DNS.
Simple. Predictable. Secure. This is what many customers actually need.
Wanna dive deep into this? Highly recommend to start from Achraf’s post, concise but detailed like always: https://lnkd.in/empA6h5X
Direct link to CloudFront pricing page: https://lnkd.in/dksHf-fK Direct link to CloudFront documentation page: https://lnkd.in/ddAiyBHg
โก ๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฎ๐๐ฏ๐ผ๐๐: ๐๐ผ๐ ๐๐ผ๐ ๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฟ๐๐๐ฎ ๐๐ฟ๐ฒ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐๐ ๐๐ด๐ฒ๐ป๐๐ ๐ง๐ต๐ฎ๐ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ช๐ผ๐ฟ๐ธ
โก ๐๐ฒ๐๐ผ๐ป๐ฑ ๐๐ต๐ฎ๐๐ฏ๐ผ๐๐: ๐๐ผ๐ ๐๐ผ๐ ๐๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฟ๐๐๐ฎ ๐๐ฟ๐ฒ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐๐ ๐๐ด๐ฒ๐ป๐๐ ๐ง๐ต๐ฎ๐ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ช๐ผ๐ฟ๐ธ
In this brand new blog post Brad Abrams and Jawhny Cooke showcase why Claude and Bedrock AgentCore work better together. Highly recommend to dive deeper into the blog post.
๐ฆ๐ต๐ผ๐ฟ๐ ๐๐๐บ๐บ๐ฎ๐ฟ๐: โข ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป-๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ป๐ณ๐ฟ๐ฎ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ ๐ฒ๐ฒ๐๐ ๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐๐: AgentCore eliminates months of building infrastructure (session management, credential vaults, scaling logic), allowing teams to focus on business value while Claude Sonnet 4.5 provides state-of-the-art reasoning and autonomous operation for up to 8 hours