What a 2012 Management Book Taught Our AI-Era Team
The Workshop That Surprised Me

Lencioni’s six questions that create organizational clarity.
A few weeks ago, our leadership team spent a day in a workshop. No slides about AI strategy. No architecture reviews. No customer deep dives. Instead, we worked through six questions from a book published in 2012.
The book was Patrick Lencioni’s “The Advantage: Why Organizational Health Trumps Everything Else in Business” [1]. The questions were deceptively simple:
The Book That Made Me Build My Own Website
A Gift to Humanity
In 1993, Tim Berners-Lee made a decision that shaped the modern world: he gave the World Wide Web away for free. No patents, no licensing fees, no royalties. CERN released the technology into the public domain, and the web became everyone’s.
Reading his memoir “This Is for Everyone: The Unfinished Story of the World Wide Web” [1], I was struck by how personal that decision was. This wasn’t a corporate strategy. It was a conviction. Berners-Lee believed the web’s value would come from universality, not ownership. The more people who could use it, the more powerful it would become.