The Book That Made Me Build My Own Website
written by Stefan Christoph
A Gift to Humanity
In 1993, Tim Berners-Lee made a decision that shaped the modern world: he gave the World Wide Web away for free. No patents, no licensing fees, no royalties. CERN released the technology into the public domain, and the web became everyone’s.
Reading his memoir “This Is for Everyone: The Unfinished Story of the World Wide Web” [1], I was struck by how personal that decision was. This wasn’t a corporate strategy. It was a conviction. Berners-Lee believed the web’s value would come from universality, not ownership. The more people who could use it, the more powerful it would become.
He was right. And he was also, as he writes, aware that he “opened the gates for those who might corrupt what he was trying to build” [2].
The Web We Lost
The memoir traces a familiar arc: from the idealism of the early web (personal homepages, open protocols, decentralized publishing) to the platform era that swallowed it. Social media promised connection and delivered surveillance. Search promised discovery and delivered advertising. The open web became a series of walled gardens where we rent space instead of owning it.
Berners-Lee doesn’t shy away from this. He laments that his creation, exploited by “monopolistic players,” isn’t “in such great shape” [3]. His view on AI is more subtle: exciting despite potential dangers, a tool that could either reinforce the web’s original vision or accelerate its erosion.
What resonated most was his insistence that the story is unfinished. The web isn’t a finished product that went wrong. It’s an ongoing experiment that we’re all still shaping.
Why I Built schristoph.online
This book was the final push. I’d been publishing on LinkedIn for years, building an audience on someone else’s platform, subject to their algorithm, their format constraints, their terms of service. My content existed at their pleasure.
After reading Berners-Lee’s account of why the web was designed for everyone to publish, not just consume, I spent a weekend setting up a Hugo site on AWS. S3 for storage, CloudFront for delivery, a domain I own. Simple, cheap, mine.
The irony wasn’t lost on me: I was using the infrastructure of one of the companies Berners-Lee might critique (Amazon) to reclaim the principle he championed (personal publishing). But the web was always built on pragmatic compromises. What matters is that the content lives at a URL I control, in a format I choose, accessible to anyone: human or machine.
And you don’t need to go fully self-hosted. Platforms like WordPress.com, Ghost, or Substack offer a middle ground where you own the content and the URL without managing infrastructure. The spectrum from “fully hosted” to “fully self-hosted” has many valid positions. The principle is the same: own your address.
The Connection to Today’s AI Shift
Reading this memoir in 2026 adds a layer Berners-Lee couldn’t have fully anticipated when he wrote it. The web is being rebuilt again. Not just for human browsers, but for AI agents. This is where the book’s argument ends and my own interpretation begins, but the connection feels natural.
I recently made my website AI-agent friendly [4]: adding llms.txt for discovery, Markdown output for clean consumption, and CloudFront content negotiation to serve the right format to the right consumer. The before/after was dramatic. An AI agent went from a confused wrong answer (69% HTML noise) to a correct answer with 51% fewer tokens.
This connects directly to Berners-Lee’s vision. The web was designed as a universal information space: readable by any client, not just the browsers of the day. Content negotiation (Accept headers) has been in HTTP since the beginning. We’re not inventing something new. We’re extending the original design to a new class of consumer.
The question Berners-Lee poses, who controls the web?, takes on new urgency when AI agents become the primary way people discover content. If your content only exists on LinkedIn or Medium, an AI agent can’t reliably access it, cite it, or represent it accurately. If it lives on your own domain, in clean Markdown, with structured metadata, you’re participating in the open web the way it was designed to work.
What I Took Away
Three things from this book that changed how I think:
Universality is the feature. The web’s power comes from being open to everyone: every device, every language, every ability level. Berners-Lee fought against proprietary extensions that would fragment the web. Today, the equivalent fight is against platforms that lock content behind authentication walls and proprietary formats.
The inventor’s regret is instructive. Berners-Lee is honest about what went wrong. He didn’t anticipate the advertising model, the attention economy, or the weaponization of openness. This humility, from the person who literally invented the thing, is a reminder that every technology decision has consequences we can’t foresee.
The story is unfinished. This is the most hopeful message. The web isn’t broken beyond repair. It’s a living system that responds to what we build on it. Every personal website, every open standard, every piece of content published outside a walled garden is a vote for the web Berners-Lee envisioned.
If you haven’t read it, I’d recommend it. Not just as a tech history, but as a reminder of what we’re building on and why it matters.
💬 What inspired you to build (or not build) your own website? Do you think personal publishing still matters in the platform era?
Sources
[1] Tim Berners-Lee — “This Is for Everyone: The Unfinished Story of the World Wide Web” (2025): https://goodreads.com/book/show/222376492
[2] LA Review of Books — review of “This Is for Everyone” (March 2026): https://lareviewofbooks.org/article/tim-berners-lee-unfinished-story-world-wide-web/
[3] Kirkus Reviews — “This Is for Everyone”: https://www.kirkusreviews.com/book-reviews/tim-berners-lee/this-is-for-everyone/
[4] My hands-on implementation — “Making My Website AI-Agent Friendly — Here’s What Changed”: https://schristoph.online/blog/making-website-ai-agent-friendly/
[5] My earlier post on recurring technology patterns — “Technology Evolution Doesn’t Move in a Straight Line — It Spirals”: https://schristoph.online/blog/technology-spirals/
About the Author
Stefan Christoph is a Principal Solutions Architect at AWS, focused on agentic AI, media & entertainment, and helping builders move from demo to production. He writes about AI architecture, developer productivity, and the future of software.
This is a personal blog. Opinions expressed here are my own and do not represent the views or positions of my employer.