Look at this - we won a Golden Medal š . Thanks a lot for this unique speaker reward, Dario ! Very w
Look at this - we won a Golden Medal š . Thanks a lot for this unique speaker reward, Dario ! Very well appreciated.
Thank you to Web Engineering DĆ¼sseldorf Meetup to provide us with the opportunity to connect with the community and Babiel GmbH for hosting this meet-up.
Most importantly to every single one joining the event. I love the discussions. Last but not least kudos to John and Dirk to join me on the journey of scaling applications.
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and
As I will be presenting at the AWS Summit in Amsterdam on April 9, 2024, my colleagues Olivier and Tobias and I took the opportunity to run a workshop as part of the AWS HouseWarming happening on the day before. Yes, the workshop will be on some exciting GenAI stuff, but there are plenty of other workshops planned. as well. We got you covered.
š For now safe the date (April 8, 2024) if you can be in Amsterdam that week. I still can feel the positive vibe from last year’s housewarming in Berlin…
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is something for you!
“Hosted by Amazon Web Services, the Generative AI Builders Day will bring together industry leaders, data scientists, developers, technical decision makers, and engineers to explore creative applications of generative AI technologies and the best practices for the Advertising and Marketing Industry. Attendees will learn about the many ways to build generative AI applications for Advertising and Marketing use cases on AWS in interactive sessions with AWS AI/ML experts. This includes keynotes from technical leaders, panel discussions from Industry leaders, deep dive technical presentations, multiple hands on workshops, and a networking event.” - https://lnkd.in/e5yH2fcg
Right now calming down a little in our Berlin offices. It has been a very intens
Right now calming down a little in our Berlin offices. It has been a very intensive week including two fully packed days drinking from the firehose during the AWS Deep Dive Days 2024 - Generative AI (https://lnkd.in/eueY28Qh). Note that the following is just my personal reflection of the event and by far not a complete list of everyone and everything :)
Customer Talks: JensĀ andĀ ChristianĀ took us on their journey of using GenAI to optimize workload towards compliance with the Well-Architected Framework.Ā ChristianĀ andĀ TobiasĀ provided us with valuable lessons learned while building genAI applications.Ā TimĀ dived deep into their experience of creating fantastic results by fine-tuning smaller models instead going for the biggest available.
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnk
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnkd.in/eueY28Qh). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in my luggage, which Iām looking forward to present with my dear colleagues Philipp Kaindl and Bishesh Adhikari: š¢Ā Generative AI Flywheel in Advertising and Marketing - In this session Bishesh Adhikari and I presents a Generative AI Flywheel system designed for advertising and marketing leveraging Amazon Bedrock and SageMaker Jumpstart. We outline components to generate creative assets, campaigns, optimize spend and conversion, and analyze performance. By chaining generative foundation models into an automated flywheel, marketers can scale content creation and continually enhance performance through built-in optimization powered by ML. Attendees will leave with a reference architecture to build their own generative marketing flywheel. šØāš¬ From Prompt Engineering to Auto-Prompt Optimization - Philipp Kaindl and I will introduce you to the field of Auto-Prompt Optimistation for Large Language Models. It covers the transition from manual prompt engineering to automated optimization, showcasing how LLMs can collaborate to optimize a target prompt template. Case studies will include real life use cases such as enhancing content creation in marketing and natural language to SQL, but also take into account academic benchmarks. The discussion will include ethical considerations, and best practices in prompt crafting, aimed at fostering personalized customer experiences while maintaining trust and authenticity in the digital marketing landscape. Walk away with a technology in your tool belt that you can use across your generative AI projects.
Indeed super nice memories. The group dived deep into data platforms and shared experiences - the go
Indeed super nice memories. The group dived deep into data platforms and shared experiences - the good and the ugly. As you can see from the pictures, we had engaged discussions š . Looking back into 2023 it has been the year talking about GenAI for many, if 2024 should be your year of applying GenAI, you need to make sure that you get your data story figured out - happy to discuss! :)
š§āāļø Good morning, what an awesome - despite early - start in the day. On my way to meet the team to
š§āāļø Good morning, what an awesome - despite early - start in the day. On my way to meet the team to close off 2023. Personally, it has been a very active year and it feels good to cool down a little now.
š¬ I spend the first hour of the train ride with Matthias Patzakās talk āAWS reInvent 2023 - How to not sabotage your transformation -SEG201-ā(https://lnkd.in/e_-H5Jag).
š” Kudos to him to put all of this together in such a lovely way. Very dense content, cherished with his own experiences in and outside of Amazon. Are you in or just before a Transformation? Must watch the talk! Are you in a steady state? Youāre not - still watch this. Awesome value for your time invested!
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have
Time is flying and now it is too late to visit the sustainability are at #reinvent2023 , but I have seen amazing demos there. Feel free to get in touch with Bishesh Adhikari and the other Builders to get more insights. Thanks to Bishesh - It has been a pleasure like always to co-present with you.
I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Custom
I left #reinvent2023 in Las Vegas with a big bag of impressions: Countless interactions with Customers, Colleagues and Friends. I had the pleasure to reinvent with customers during Workshops and Chalk Talks - The vibe is strong.
šµ Like always we paid the desert a last visit before we left Las Vegas. A good way to cool down from the crazy times. This time we went to Arizona Hot springs - Highly recommended hike in close proximity to Las Vegas. Ā š¤ My feelings are with Customers, Partners and Colleagues, who didnāt have a smooth ride back home. Due to heavy snow condition in Germany we seem to be randomly spread in different locations but home. Ā š For me everything went as planned, as I headed over to New York to spend some time with our Partner AI21 Labs and colleagues to dive deep into their foundation models. Looking forward to build together. Ā New York might be even more crazy at this time of the year than usual. Ā š¼ The flight to Vegas Brought me back to the start of the USA travel - we flew over the Grand Canyon - photo credits to Stina Kyllerman. A nice framing for the travel.
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, cle
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology.
My favourite customer quote: āI struggled to build good prompts. My English is just not good enough. But then I used my mother language, yapanese, and cruised onā - amazing technology.
This workshop is about experiencing prompt engineering and Amazon bedrock.
Spoiler to the Marketing folks here: Core use case of the workshop is about Email Marketing. Just clicks for you!