Blog

Currently at the airport and reflecting on the NAB and love to share some impressions and resources with you . Create. Connect. Captivate. In this year’s NAB edition AWS focussed on 4 showcase stories…

Thanks Mo for sharing this. Just a little after 9am Monday morning and you already opened up my perspective. Curious to try this - possibly this could work well in a team off-site setting? Highly reco…

A little over a week to go until NAB Show 2025. Make sure to pass by our booth (W1701). A lot of very interesting demos have been prepared. I got a sneak peak 😉 and worked with some of the builders, s…

Fantastic podcast on a fascinating topic. How can I use models to judge and improve model responses? Yuval and Noam Gat dive deep into the topic nicely keeping a conversational style and providing a g…

🗞️ Awesome news. Great new model launch by Anthropic and so good to see availability through Amazon Bedrock right from launch day :) 👷‍♀️ Can’t wait to see what customers are going to build with it. 🏁…

On the post election Monday in Germany. Difficult results. I was reflecting on the Amazon Leadership principle of “Disagree and Commit” during my morning jog today. Recap of the principle: Leaders mus…

Another great feature based on GenAI released right on time. Easy language is a key feature to ensure that everyone can keep up to date in those complex times. Absolutely thrilled. Big Kudos to Alessa…

“UPTIME? We don’t care - we’re a subscription business.” This sounds wrong in so many aspects. Still it has some truth to it. Let me start with a disclaimer: It’s neither originated from a…

🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues. 💡 The ability to derive…

Last week I had the pleasure of joining Zalando and the Zalando account team at Amazon Web Services (AWS) for a joined community event. During the opening keynote it was coined as “bringing re:invent …