You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Let’s dive deep together!

In this chalk talk, Bishesh Adhikari and I will explore the latest capabilities of Generative AI and its applications in the Advertising industry. Learn how to implement capabilities of AWS Generative AI services including Amazon Bedrock and Amazon SageMaker JumpStart, and dive deep into white-boarding use cases such as content creation and social media optimization.

Read entirely - Exciting news at the end 😃 : On my way back from AWS Summit in Johannesburg(https://lnkd.in/eWAygbwA). Feeling a little tired after the night flight, but my mind is super awake from all the awesome impressions. Great customer conversation, connecting to the team and tipping the toe into South Africa - definitely need to come back :)

Big Shout out to the team rocking the GenAI Track:  Jason Nicholls, Johan John, Heiko Hotz, Kgomotso Welcome, Oren Steinberg, Mia Chang, Dr. Sokratis Kartakis, Laura Al-Richane and John Adelana. Glad to meet known and new faces. Rockstar team 😎 !

The silence before the storm - actually not really as it is super windy today 😉. Nevertheless a quiet day in Johannesburg due to national holidays. At the same time busy as speakers meet to fin tune presentations and get ready for tomorrow’s AWS Summit Johannesburg (https://lnkd.in/eWAygbwA).

First time for me in Africa and I’m fascinated by its people, culture, landscape and wild life. Soaking it in.

If you happen to be around at the summit, make sure that we bump into each other. Just give me a buzz or find me at the ML booth.

First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make sure to drop by for a live demo. In any case you find more information on this and the many other monetisation demos in Michael Santana’s blog post: https://lnkd.in/eZvyUqHG #aws #ibc #genai #adtech

On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customers, partners and colleagues.

So many interesting topics, but I’m super thrilled about AWS Media&Entertainment launching a new Solution Area: Monetization (https://lnkd.in/e2JyaGiy). Interested in Monetization and/or GenAI? Make sure that you pay the AWS booth a visit - rumours say that there might be some nice demo use cases waiting for you… 😉

Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of them just trained their first ML model while others evolved their knowledge of end-2-end machine learning. In the workshop we implemented the use case of traffic filtering from raw data to deployment of the model in production. Thanks for spending your time with us!

Interesting to dive deep into this on your own? Workshop content is available at: https://lnkd.in/e6MuEF8D

“We’re maybe three steps into a 10K race, and the question should not be, ‘Which runner is ahead three steps into the race?’, but ‘What does the course look like? What are the rules of the race going to be?” - highly recommend to give this one a read!

Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv.

I had loads of good conversations with customers and generally a good time. Glad that I could spent some time with you to talk about AI in Adtech and how to build those workloads on AWS. Anyone curious to get started on this - have a look into: https://lnkd.in/eSB6SFdV

Orca: The Model Few Saw Coming - what a fascinating time we live in: https://lnkd.in/eUaCW8Ji Like always a great summary by ai explained. Amazing to see the level of progress being made in the field and how reproducing learning techniques established for humans can be applied on AI. Mariano Kamp, this brings me back to your beautiful session on knowledge distillation back in Berlin. Loved it! Looking forward to read the paper(https://lnkd.in/eyeDMKyJ) but now I’m out for a run first :) #ai #genai #reseach

Last week’s Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues. Heiko Hotz’s and my talk “Generative AI - The new way to generate content?” has been well received - unfortunately some participants left to be standing - and let to good discussion afterwards. After a refreshing and sunny weekend, I’m looking forward to continue on those :) #aws #awssummit2023 #amsterdam #aiml #genai