This is huge news for Advertising Customer.
This is huge news for Advertising Customer.
AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% lower networking costs compared to traditional cloud connections. This service eliminates the need for costly colocation infrastructure or long-term commitments.
So happy to see this unfolding!
๐ The pioneers choosing the hard path aren't just building better products. They
๐ The pioneers choosing the hard path aren’t just building better products. They’re building companies their competitors won’t be able to catch.
โจ Today I had the pleasure of joining the AI Product Leaders Symposium! The event featured inspiring lightning talks from AWS experts and industry innovators who shared real-world applications of generative and agentic AI. Sessions delved into enterprise adoption strategies, architectural best practices, and the measurable business impact of AI-driven decision systems.
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and
Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Sรผddeutsche Zeitungโs early adapter journey of responsible AI. Not to be missed!
Wanna learn more about Amazon Web Services (AWS) for Media? Building your own AI-based Systems? Make sure to visit the hashtag #AWS at #MTM2025!
One more thing!
One more thing!
We prepared the Amazon Web Services (AWS) and Prime Video & Amazon MGM Studios Booth for the #MTM2025.
Looking forward to tomorrow and our first day at #MTM2025! Find us in room 11, in the 1st floor close to the green stage.
Loads of demos - Glass to Glass. Note that - maybe not surprisingly - also quite some AI based solutions are demoed. We have a large team on-site to dive deep with you into all things Cloud, AI and #Media and #Entertainment with you.
๐จ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐๐น๐ฒ๐ฟ๐: ๐ฆ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ ๐๐บ๐ฎ๐ด๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ก๐ผ๐ ๐๐ถ๐๐ฒ ๐ถ๐ป ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฒ๐ฑ๐ฟ๐ผ๐ฐ๐ธ! ๐
๐จ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐๐น๐ฒ๐ฟ๐: ๐ฆ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ ๐๐บ๐ฎ๐ด๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ก๐ผ๐ ๐๐ถ๐๐ฒ ๐ถ๐ป ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฒ๐ฑ๐ฟ๐ผ๐ฐ๐ธ! ๐
Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the price you pay for a fast-paced technology evolution and taking some days off once in a while ;) - still super exciting.
The creative workflow revolution just got a major upgrade! โจ
What’s New: ๐ง 9 Powerful Tools Split Into Two Categories:ย โข Edit Tools: Erase objects, remove backgrounds, search & recolor, inpaint magicย โข Control Tools: Sketch-to-photorealistic, structure preservation, style transfer wizardry
๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ โ ๐ง๐ต๐ฒ ๐ฃ๐ฒ๐ป๐ฑ๐๐น๐๐บ ๐๐ฒ๐ฒ๐ฝ๐ ๐ฆ๐๐ถ๐ป๐ด๐ถ๐ป๐ด?!
๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ โ ๐ง๐ต๐ฒ ๐ฃ๐ฒ๐ป๐ฑ๐๐น๐๐บ ๐๐ฒ๐ฒ๐ฝ๐ ๐ฆ๐๐ถ๐ป๐ด๐ถ๐ป๐ด?!
Enterprises have long followed a familiar rhythm. A major consulting firm arrives, declares centralization the new path to efficiency; a few years later, another urges decentralization for speed and innovation. The pattern repeatsโa pendulum in motion, each swing leaving behind new org charts and transformation decks.
๐๐๐ ๐ถ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ฎ๐บ๐ฒ ๐ฐ๐๐ฐ๐น๐ฒ?
AWS strategists Matthias Patzak and Tom Godden suggest not. In their article โCentralizing or Decentralizing Generative AI? The Answer: Both, [1] โ they propose a hybrid model that breaks the pendulum pattern. Instead of constant swings, organizations can build stability: centralizing AI foundations (governance, infrastructure, compliance) while decentralizing AI innovation across business domains.
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐
๐ ๐๐ด๐ฒ๐ป๐๐ถ๐ฐ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ถ๐ ๐บ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐ฎ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐ฐ๐ธ๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ด๐ฒ๐ป๐๐ - ๐๐๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐ถ๐๐ฎ๐น ๐ผ๐ณ ๐๐ต๐ฒ “๐ฃ๐ฟ๐ถ๐ป๐ ๐ฆ๐ฐ๐ฟ๐ฒ๐ฒ๐ป” ๐ฏ๐๐๐๐ผ๐ป?
โฐ It’s hard to take a breath and find time to actually try and experience how well things are working in this fast-paced progress of all things Agentic AI.
๐ฏ Hence, I’m delighted to read the detailed deep dive by my colleague Thorben Sanktjohanser, who put all this into practice, collected data points, and shared everything with us - not only to read about his experience and results, but he also provided us the code to continue his experiments or easily adopt this for our own use.
๐ You can't stop the waves from coming, but you can learn to surf. - Jon Kabat-Zinn
๐ “You can’t stop the waves from coming, but you can learn to surf.” - Jon Kabat-Zinn
๐ก This is a very universal and powerful quote. Even more so, how Stephanie thinks about applying it to the disruption of the publishing business is facing by AI Agents.
“Meet the customers where they are” - is indeed the driving force. Working backwards from the customers is a powerful mechansim to get your priorities right.
Back from a week-long break and mostly offline.
Back from a week-long break and mostly offline.
Catching up with all the messages, emails, and news from the network one-by-one seems impossible.
==> So, what did I miss? What is worth diving into? Are we at the point of having AGI ๐คญ ?
Iโll start with a gem that Ewa found and shared last week: https://lnkd.in/ei-MxsBQ - definitely worth a read!
Extra points for anyone who can identify the view in the picture below.
๐ท ๐ข๐น๐ฑ๐ฒ๐ฟ == ๐๐ฒ๐๐๐ฒ๐ฟ?! ๐ข๐ฟ ๐ฑ๐ผ ๐๐ป๐ฑ๐ถ๐๐ถ๐ฑ๐๐ฎ๐น ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ผ๐ฟ๐ ๐๐๐ฟ๐ป ๐ถ๐ป๐๐ผ ๐๐ถ๐ป๐ฒ๐ด๐ฎ๐ฟ?
๐ท ๐ข๐น๐ฑ๐ฒ๐ฟ == ๐๐ฒ๐๐๐ฒ๐ฟ?! ๐ข๐ฟ ๐ฑ๐ผ ๐๐ป๐ฑ๐ถ๐๐ถ๐ฑ๐๐ฎ๐น ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ผ๐ฟ๐ ๐๐๐ฟ๐ป ๐ถ๐ป๐๐ผ ๐๐ถ๐ป๐ฒ๐ด๐ฎ๐ฟ?
๐ The sun is setting in Germany, and I’m commuting home. Perfect time to dive into Werner Vogels’ latest post “๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ ๐ด๐ฒ๐๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐๐ถ๐๐ต ๐๐ด๐ฒ” [1] on AllThingsDistributed.
๐ Pretty sure people around me noticed my smiling and nodding while reading. It resonates deeply. Highly recommend this read - refreshing and reassuring!
๐ค But here’s the controversial part: In reality, we don’t encounter infinities regularly. Everything tends to be finite. It’s like aging red wine…