This is huge news for Advertising Customer.

AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% lower networking costs compared to traditional cloud connections. This service eliminates the need for costly colocation infrastructure or long-term commitments.

So happy to see this unfolding!

Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Süddeutsche Zeitung‘s early adapter journey of responsible AI. Not to be missed!

Wanna learn more about Amazon Web Services (AWS) for Media? Building your own AI-based Systems? Make sure to visit the hashtag #AWS at #MTM2025!

One more thing!

We prepared the Amazon Web Services (AWS) and Prime Video & Amazon MGM Studios Booth for the #MTM2025.

Looking forward to tomorrow and our first day at #MTM2025! Find us in room 11, in the 1st floor close to the green stage.

Loads of demos - Glass to Glass. Note that - maybe not surprisingly - also quite some AI based solutions are demoed. We have a large team on-site to dive deep with you into all things Cloud, AI and #Media and #Entertainment with you.

🎨 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸! 🚀

Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the price you pay for a fast-paced technology evolution and taking some days off once in a while ;) - still super exciting.

The creative workflow revolution just got a major upgrade! ✨

What’s New: 🔧 9 Powerful Tools Split Into Two Categories:  • Edit Tools: Erase objects, remove backgrounds, search & recolor, inpaint magic  • Control Tools: Sketch-to-photorealistic, structure preservation, style transfer wizardry

𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 – 𝗧𝗵𝗲 𝗣𝗲𝗻𝗱𝘂𝗹𝘂𝗺 𝗞𝗲𝗲𝗽𝘀 𝗦𝘄𝗶𝗻𝗴𝗶𝗻𝗴?!

Enterprises have long followed a familiar rhythm. A major consulting firm arrives, declares centralization the new path to efficiency; a few years later, another urges decentralization for speed and innovation. The pattern repeats—a pendulum in motion, each swing leaving behind new org charts and transformation decks.

𝗕𝘂𝘁 𝗶𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗱𝗲𝘀𝘁𝗶𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝘆𝗰𝗹𝗲?

AWS strategists Matthias Patzak and Tom Godden suggest not. In their article “Centralizing or Decentralizing Generative AI? The Answer: Both, [1] ” they propose a hybrid model that breaks the pendulum pattern. Instead of constant swings, organizations can build stability: centralizing AI foundations (governance, infrastructure, compliance) while decentralizing AI innovation across business domains.

🛒 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗶𝘀 𝗺𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗮𝘀 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗽𝗼𝗰𝗸𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗮𝗴𝗲𝗻𝘁𝘀 - 𝗕𝘂𝘁 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝘃𝗶𝘃𝗮𝗹 𝗼𝗳 𝘁𝗵𝗲 “𝗣𝗿𝗶𝗻𝘁 𝗦𝗰𝗿𝗲𝗲𝗻” 𝗯𝘂𝘁𝘁𝗼𝗻?

⏰ It’s hard to take a breath and find time to actually try and experience how well things are working in this fast-paced progress of all things Agentic AI.

🎯 Hence, I’m delighted to read the detailed deep dive by my colleague Thorben Sanktjohanser, who put all this into practice, collected data points, and shared everything with us - not only to read about his experience and results, but he also provided us the code to continue his experiments or easily adopt this for our own use.

🏄 “You can’t stop the waves from coming, but you can learn to surf.” - Jon Kabat-Zinn

💡 This is a very universal and powerful quote. Even more so, how Stephanie thinks about applying it to the disruption of the publishing business is facing by AI Agents.

“Meet the customers where they are” - is indeed the driving force. Working backwards from the customers is a powerful mechansim to get your priorities right.

Back from a week-long break and mostly offline.

Catching up with all the messages, emails, and news from the network one-by-one seems impossible.

==> So, what did I miss? What is worth diving into? Are we at the point of having AGI 🤭 ?

I’ll start with a gem that Ewa found and shared last week: https://lnkd.in/ei-MxsBQ - definitely worth a read!

Extra points for anyone who can identify the view in the picture below.

🍷 𝗢𝗹𝗱𝗲𝗿 == 𝗕𝗲𝘁𝘁𝗲𝗿?! 𝗢𝗿 𝗱𝗼 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 𝘁𝘂𝗿𝗻 𝗶𝗻𝘁𝗼 𝘃𝗶𝗻𝗲𝗴𝗮𝗿?

🌅 The sun is setting in Germany, and I’m commuting home. Perfect time to dive into Werner Vogels’ latest post “𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗴𝗲𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝗔𝗴𝗲” [1] on AllThingsDistributed.

😊 Pretty sure people around me noticed my smiling and nodding while reading. It resonates deeply. Highly recommend this read - refreshing and reassuring!

🤔 But here’s the controversial part: In reality, we don’t encounter infinities regularly. Everything tends to be finite. It’s like aging red wine…