Re:invent 2022 is approaching fast. A lot of preparation work has been already done. 😅🙌

If you are around in Las Vegas and are interested in how to apply ML in AdTech use cases without starting from zero, make sure that you join Andrew Hood and me in the chalk talk “Deploying an End-to-End ML Framework for Real-Time Bidding”.

Note down the session ID: ADM303. Looking forward to share and discuss with you! #reinvent #aws #ml #adtech

Looking forward to share what we have been working on since a while with our customers at our upcoming “Machine Learning for Real-Time Advertising Workshop” (https://lnkd.in/e3FSWQWv). I am thrilled to finally meet a very fine team (Clément Rey, Bishesh A., Andrew Hood) in person- and absolutely looking forward to bump into Gerry Louw again. You can find the code at https://lnkd.in/eARuA_Vy. Amazon Web Services (AWS), #machinelearning #adtech

Contextual targeting is gaining relevance in a post-3rd party cookie area as a means for publishers to monetise content and for advertisers to reach their audiences. The progress in ML and the availability of ready to use AI services is enabling new and richer ways of generating context information. I’m happy to share a piece of work with you on which I have been working recently with Aramide Kehinde, Anuj Gupta and Julian Lang. An event-driven serverless reference architecture for contextual advertising. Have a look and reach out to us if you want to know more.