Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of them just trained their first ML model while others evolved their knowledge of end-2-end machine learning. In the workshop we implemented the use case of traffic filtering from raw data to deployment of the model in production. Thanks for spending your time with us!

Interesting to dive deep into this on your own? Workshop content is available at: https://lnkd.in/e6MuEF8D

“We’re maybe three steps into a 10K race, and the question should not be, ‘Which runner is ahead three steps into the race?’, but ‘What does the course look like? What are the rules of the race going to be?” - highly recommend to give this one a read!

Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv.

I had loads of good conversations with customers and generally a good time. Glad that I could spent some time with you to talk about AI in Adtech and how to build those workloads on AWS. Anyone curious to get started on this - have a look into: https://lnkd.in/eSB6SFdV

Orca: The Model Few Saw Coming - what a fascinating time we live in: https://lnkd.in/eUaCW8Ji Like always a great summary by ai explained. Amazing to see the level of progress being made in the field and how reproducing learning techniques established for humans can be applied on AI. Mariano Kamp, this brings me back to your beautiful session on knowledge distillation back in Berlin. Loved it! Looking forward to read the paper(https://lnkd.in/eyeDMKyJ) but now I’m out for a run first :) #ai #genai #reseach

Last week’s Amsterdam Summit is in the books. It has been a blast. A great opportunity to (re-)connect with customers, partners and colleagues. Heiko Hotz’s and my talk “Generative AI - The new way to generate content?” has been well received - unfortunately some participants left to be standing - and let to good discussion afterwards. After a refreshing and sunny weekend, I’m looking forward to continue on those :) #aws #awssummit2023 #amsterdam #aiml #genai

Only a few days left until AWS Summit in Amsterdam. Slides are ready, demos prepared - Heiko Hotz and I are looking forward to welcome you to the session „AIM301: Generative AI - The new way to generate your content?“ - see you this Thursday, 9:30 am, Hall 11, breakout 4 to explore on how to build generative AI in AWS… - #aws #ai #awssummit #generativeai

Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6 . In this workshop we build an E2E low-latency AdTech use case applying a real-time ML model. Don’t forget to register and bring your laptop …

And here we go with the registration page: https://lnkd.in/eJqrGfiy. I’ll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are interested to get hands-on experience at applying ML in AdTech workloads, this will be for you:

• https://lnkd.in/ep2sKPB6
• https://lnkd.in/e3dpNYGP

Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first approach to monetise content. One of the options, the renaissance of contextual targeting, enhanced by AI capabilities is described in https://lnkd.in/eWvb9JPZ. Join Aramide Kehinde, Anuj Gupta, Julian Lang and myself to understand how you can build a contextual-intelligence solution based on AWS services. #ai #privacyfirst #ml #aws #adtech

Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end working implementation for the Traffic Filtering in real time bidding (RTB) use case and can extended to other use cases in the AdTech domain. Just ping me if you want to know more! #ml #adtech #aws - https://lnkd.in/exRCwnZJ