„Our AWS Trainium chips, designed in-house for AI workloads, now power more than 50% of Amazon Bedrock token usage. In practice, that means most of the generative AI responses you see from models on Bedrock are running on Trainium. That’s a big deal for customers: faster results, lower costs, and more efficient scaling as demands grows.“ - this is impressive. Having the flexibility to - in this case chose between different compute options - is great, but making use of the choice consequently makes a real difference ..

🚨 What a start in the year - Re:Invent Recap Time - Exciting Location update!!!

Christian Bonzelet is hosting this event at DFL Digital Sports GmbH in Cologne.

Diana and I will be providing a Re:Invent Recap with the @AWS User Group Cologne (AWSUGCGN [1]) on the 7th January, so save the date and sign up! [2]:

✏️ ==SIGN UP===> https://lnkd.in/ehaET5pJ

🧑‍🎓 Homework: Let us know in the comment what are the hot topics from your perspective!

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗔𝗪𝗦 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗱𝗧𝗲𝗰𝗵 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀! 🚀

AWS just launched RTB Fabric - a purpose-built solution for real-time bidding workloads that’s changing the game for advertising technology!

💡 What is it? A fully managed service designed specifically for high-volume, low-latency ad tech operations that handles billions of QPS with consistent sub-millisecond response times.

🔍 𝗞𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

  70% cost reduction compared to traditional infrastructure   Sub-millisecond latency at massive scale   Zero operational overhead with fully managed service   Built-in redundancy across availability zones

✨ Just at #MTM25: Masterclass with Shadi Abou-Zahra and Julian Lang! ✨

🎯 The session “AI-inclusive! KI für Barrierefreiheit” at MEDIENTAGE MÜNCHEN highlights how Amazon Prime Video and AWS use artificial intelligence to: • 🧩 Enhance accessibility for people with disabilities • 🌟 Improve the user experience for everyone • 📋 Meet legal accessibility requirements • 🔄 Integrate AI into content workflows to make content more accessible, searchable, and reusable

💡 Great to see how AI can help humans better enjoy media and participate fully! TIL Dialogue Boost is also available on Fire Stick - very interesting for myself and will be a game changer for my dad.

This is huge news for Advertising Customer.

AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% lower networking costs compared to traditional cloud connections. This service eliminates the need for costly colocation infrastructure or long-term commitments.

So happy to see this unfolding!

Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Süddeutsche Zeitung‘s early adapter journey of responsible AI. Not to be missed!

Wanna learn more about Amazon Web Services (AWS) for Media? Building your own AI-based Systems? Make sure to visit the hashtag #AWS at #MTM2025!

One more thing!

We prepared the Amazon Web Services (AWS) and Prime Video & Amazon MGM Studios Booth for the #MTM2025.

Looking forward to tomorrow and our first day at #MTM2025! Find us in room 11, in the 1st floor close to the green stage.

Loads of demos - Glass to Glass. Note that - maybe not surprisingly - also quite some AI based solutions are demoed. We have a large team on-site to dive deep with you into all things Cloud, AI and #Media and #Entertainment with you.

🎨 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸! 🚀

Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the price you pay for a fast-paced technology evolution and taking some days off once in a while ;) - still super exciting.

The creative workflow revolution just got a major upgrade! ✨

What’s New: 🔧 9 Powerful Tools Split Into Two Categories:  • Edit Tools: Erase objects, remove backgrounds, search & recolor, inpaint magic  • Control Tools: Sketch-to-photorealistic, structure preservation, style transfer wizardry

In the last couple of weeks we had a lot of announcements around enabling payment for agents. The pocket money moment for AI Agents. But how are agents doing right now in a virtual grocery store?

Super insights by Thorben. I love the level of details. I found in particular interesting if and how product recommendations can influence shopping agents.

As I mentioned before, I’m currently thinking and composing my thoughts around advertising in the age of AI Agents. So maybe recommendations for agents can be seen as some sort of monetization options. More about this in my upcoming blog post!

𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝘀 𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲?

The phrase “Software is eating the world” was coined by tech investor Marc Andreessen in a 2011 Wall Street Journal article to describe how software was disrupting and taking over every industry, a prediction that has proven true with the rise of tech giants and digital transformation across the globe

Today AI Agents are disrupting a lot of aspects of our life, including how we build, use and what we can achieve with software. So what is the future of software?