Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing.

💪Together we developed a GenAI flywheel for advertising&marketing and designed good parts of a solution architecture.

🙏To everyone who volunteered their time to join us and make it a vivid, open discussion. I learned a lot and can’t wait what you’re going to build in future…

🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet.

💭This year I took the time and made a dream come true which sparked 25+ years ago while reading “The RIVER THAT FLOWS UPHILL” by Calvin. Finally got to experience the Grand Canyon with some good friends. What an experience!

Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make sure that you reserve your seats. Also, this is only a subset of the vast variety of sessions on that topic - so study the session catalogue carefully…

You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Let’s dive deep together!

In this chalk talk, Bishesh Adhikari and I will explore the latest capabilities of Generative AI and its applications in the Advertising industry. Learn how to implement capabilities of AWS Generative AI services including Amazon Bedrock and Amazon SageMaker JumpStart, and dive deep into white-boarding use cases such as content creation and social media optimization.

Read entirely - Exciting news at the end 😃 : On my way back from AWS Summit in Johannesburg(https://lnkd.in/eWAygbwA). Feeling a little tired after the night flight, but my mind is super awake from all the awesome impressions. Great customer conversation, connecting to the team and tipping the toe into South Africa - definitely need to come back :)

Big Shout out to the team rocking the GenAI Track:  Jason Nicholls, Johan John, Heiko Hotz, Kgomotso Welcome, Oren Steinberg, Mia Chang, Dr. Sokratis Kartakis, Laura Al-Richane and John Adelana. Glad to meet known and new faces. Rockstar team 😎 !

The silence before the storm - actually not really as it is super windy today 😉. Nevertheless a quiet day in Johannesburg due to national holidays. At the same time busy as speakers meet to fin tune presentations and get ready for tomorrow’s AWS Summit Johannesburg (https://lnkd.in/eWAygbwA).

First time for me in Africa and I’m fascinated by its people, culture, landscape and wild life. Soaking it in.

If you happen to be around at the summit, make sure that we bump into each other. Just give me a buzz or find me at the ML booth.

First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make sure to drop by for a live demo. In any case you find more information on this and the many other monetisation demos in Michael Santana’s blog post: https://lnkd.in/eZvyUqHG #aws #ibc #genai #adtech

On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customers, partners and colleagues.

So many interesting topics, but I’m super thrilled about AWS Media&Entertainment launching a new Solution Area: Monetization (https://lnkd.in/e2JyaGiy). Interested in Monetization and/or GenAI? Make sure that you pay the AWS booth a visit - rumours say that there might be some nice demo use cases waiting for you… 😉

Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of them just trained their first ML model while others evolved their knowledge of end-2-end machine learning. In the workshop we implemented the use case of traffic filtering from raw data to deployment of the model in production. Thanks for spending your time with us!

Interesting to dive deep into this on your own? Workshop content is available at: https://lnkd.in/e6MuEF8D

Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv.

I had loads of good conversations with customers and generally a good time. Glad that I could spent some time with you to talk about AI in Adtech and how to build those workloads on AWS. Anyone curious to get started on this - have a look into: https://lnkd.in/eSB6SFdV