🤯 I’m just on my way back from OMR. What a huge and colourful event. At Amazon w
🤯 I’m just on my way back from OMR. What a huge and colourful event. At Amazon we love to work backwards from our customers. For my visit the intention was to dive deeper and learn more about our customers’ customers. Predominately we work directly with adtech/martech companies/teams as we provide primitives to build solutions for their customers. OMR gave me a great insight to the wider ecosystem. On the way out of Hamburg I was thinking about a single line take away, but there was so much to digest, so that I need more time for this.
😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Adverti
😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Advertising and Marketing.
🎙 Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. Have a look at the demo page(https://lnkd.in/ehXMweRd) which contains an architecture blueprint for a GenAI based contextual advertising solution for video content. Don’t miss the demo walk-through video by Aramide Kehinde on the same page. 10 mins of your time which is well invested.
🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI
🎡 Back at re:invent 2023 it was the first time I talked about the Generative AI (GenIAI) flywheel for marketing. Looking into a typical life-cycle of a marketing campaign and envision how most of the step can be either improved by having GenAI assisting marketeers or even automating steps. Leading to the ability Improve monetization by hypertargeting and continuous adaptation of campaigns during their lifetime.
🏗 At the time we showed feasibility for some of the steps already, but it was a forward looking view. While it still is, it’s getting more and more tangible. Big kudos to Gary Stafford who dived deep into some parts of the flywheel and opens our eyes on what is possible already today with multi-modal models like Anthropic’s Claude 3 on Amazon Bedrock. In this own words:
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happ
Wrapping up for the weekend. Spending the last two working hours of the week reflecting on what happened - it has been an intense week - and preparing for what is ahead.
💡 Yesterday I had the opportunity to be part of the “Generative AI Builder Day for AdTech, MarTech, and Agency Customers” Event in our New York offices. A day packed with mind shifting presentations by Gary Stafford and Randall DeFauw, intense hands-on workshops on diving into building a Moodboard application based on Generative AI and Implementing the Retrieval Augmented Generation architecture patterns.
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data
Curious about Generative AI in AdTech, MarTech, and Agency? Are you a Decision Maker, Builder, Data Scientist, Tech or Business Leader? - In this case the below the Generative AI Builders Day is something for you!
“Hosted by Amazon Web Services, the Generative AI Builders Day will bring together industry leaders, data scientists, developers, technical decision makers, and engineers to explore creative applications of generative AI technologies and the best practices for the Advertising and Marketing Industry. Attendees will learn about the many ways to build generative AI applications for Advertising and Marketing use cases on AWS in interactive sessions with AWS AI/ML experts. This includes keynotes from technical leaders, panel discussions from Industry leaders, deep dive technical presentations, multiple hands on workshops, and a networking event.” - https://lnkd.in/e5yH2fcg
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnk
Good morning! On my way to Munich for the Generative Deep Dive Days (https://lnkd.in/eueY28Qh). Looking forward to two days packed with deep dive sessions on Generative AI. I travel with two talks in my luggage, which I’m looking forward to present with my dear colleagues Philipp Kaindl and Bishesh Adhikari: 🎢 Generative AI Flywheel in Advertising and Marketing - In this session Bishesh Adhikari and I presents a Generative AI Flywheel system designed for advertising and marketing leveraging Amazon Bedrock and SageMaker Jumpstart. We outline components to generate creative assets, campaigns, optimize spend and conversion, and analyze performance. By chaining generative foundation models into an automated flywheel, marketers can scale content creation and continually enhance performance through built-in optimization powered by ML. Attendees will leave with a reference architecture to build their own generative marketing flywheel. 👨🔬 From Prompt Engineering to Auto-Prompt Optimization - Philipp Kaindl and I will introduce you to the field of Auto-Prompt Optimistation for Large Language Models. It covers the transition from manual prompt engineering to automated optimization, showcasing how LLMs can collaborate to optimize a target prompt template. Case studies will include real life use cases such as enhancing content creation in marketing and natural language to SQL, but also take into account academic benchmarks. The discussion will include ethical considerations, and best practices in prompt crafting, aimed at fostering personalized customer experiences while maintaining trust and authenticity in the digital marketing landscape. Walk away with a technology in your tool belt that you can use across your generative AI projects.
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, cle
I spent some amazing time during the workshop. Seeing customer to master all of this in just 2h, clearly indicates the disruptive power of this technology.
My favourite customer quote: “I struggled to build good prompts. My English is just not good enough. But then I used my mother language, yapanese, and cruised on” - amazing technology.
This workshop is about experiencing prompt engineering and Amazon bedrock.
Spoiler to the Marketing folks here: Core use case of the workshop is about Email Marketing. Just clicks for you!
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the
Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing.
💪Together we developed a GenAI flywheel for advertising&marketing and designed good parts of a solution architecture.
🙏To everyone who volunteered their time to join us and make it a vivid, open discussion. I learned a lot and can’t wait what you’re going to build in future…
🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love
🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet.
💭This year I took the time and made a dream come true which sparked 25+ years ago while reading “The RIVER THAT FLOWS UPHILL” by Calvin. Finally got to experience the Grand Canyon with some good friends. What an experience!
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing
Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/etiWWiW3 By the way - a lot of this can be easily transferred to other industry use cases. Big kudos to Philipp Kaindl and Tristan Nguyen for writing this up so nicely 😀 … Some of this Bishesh Adhikari and I will apply in our re:invent chalk talk. No idea what I’m talking about or not registered yet? - head over to https://lnkd.in/eXxUKH_r