You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Let’s dive deep together!

In this chalk talk, Bishesh Adhikari and I will explore the latest capabilities of Generative AI and its applications in the Advertising industry. Learn how to implement capabilities of AWS Generative AI services including Amazon Bedrock and Amazon SageMaker JumpStart, and dive deep into white-boarding use cases such as content creation and social media optimization.

First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make sure to drop by for a live demo. In any case you find more information on this and the many other monetisation demos in Michael Santana’s blog post: https://lnkd.in/eZvyUqHG #aws #ibc #genai #adtech

On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customers, partners and colleagues.

So many interesting topics, but I’m super thrilled about AWS Media&Entertainment launching a new Solution Area: Monetization (https://lnkd.in/e2JyaGiy). Interested in Monetization and/or GenAI? Make sure that you pay the AWS booth a visit - rumours say that there might be some nice demo use cases waiting for you… 😉

Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of them just trained their first ML model while others evolved their knowledge of end-2-end machine learning. In the workshop we implemented the use case of traffic filtering from raw data to deployment of the model in production. Thanks for spending your time with us!

Interesting to dive deep into this on your own? Workshop content is available at: https://lnkd.in/e6MuEF8D

Mor Tene and Edo Friedman thanks for inviting me over to join you at AWS IL for Advertising and Marketing Technology Executive Meetup(https://lnkd.in/e4WwRW-h) in Tel Aviv.

I had loads of good conversations with customers and generally a good time. Glad that I could spent some time with you to talk about AI in Adtech and how to build those workloads on AWS. Anyone curious to get started on this - have a look into: https://lnkd.in/eSB6SFdV

Just a little bit more than one week left to the AWS Summit in Berlin. On the day before (3rd May) we organized a bunch of hands-on workshops. Have a look and maybe we meet at https://lnkd.in/ep2sKPB6 . In this workshop we build an E2E low-latency AdTech use case applying a real-time ML model. Don’t forget to register and bring your laptop …

And here we go with the registration page: https://lnkd.in/eJqrGfiy. I’ll be running the RTB Intelligence Kit Workshop (one time in the morning and another time in the afternoon). If you are interested to get hands-on experience at applying ML in AdTech workloads, this will be for you:

• https://lnkd.in/ep2sKPB6
• https://lnkd.in/e3dpNYGP

Today content monetisation still largely depends on 3rd party data while the technical foundation, 3rd party cookies, are deprecated soon. Advertisers and Publishers need to find a privacy-first approach to monetise content. One of the options, the renaissance of contextual targeting, enhanced by AI capabilities is described in https://lnkd.in/eWvb9JPZ. Join Aramide Kehinde, Anuj Gupta, Julian Lang and myself to understand how you can build a contextual-intelligence solution based on AWS services. #ai #privacyfirst #ml #aws #adtech

Wonder how to apply Machine Learning(ML) for your AdTech Use cases? This solution guideline outlines a Framework which minimizes the effort to build and deploy ML models. It comes with a end-2end working implementation for the Traffic Filtering in real time bidding (RTB) use case and can extended to other use cases in the AdTech domain. Just ping me if you want to know more! #ml #adtech #aws - https://lnkd.in/exRCwnZJ

It’s this time of the year, focus shifts to Las Vegas. Many hours of good work with customers and colleagues turn into a very condensed week of learning, unpacking and exchange. While being a little tired due to early start today, I’m very thrilled. It’s good to meet some colleagues already on the way. 

In Vegas I’ll be providing two talks:

• “Make your data science teams 10x more productive with Amazon SageMaker” -This Lightning talk will take in the Global Lounge is a place where you can network among peers and connect with AWS team members from around the globe. The talk will be in German. Tuesday, November 29, 4:00 PM - 4:20 PM, Level 1, Casanova Foyer- AWS Global Lounge, Venetian, https://lnkd.in/e6xzeYYG
• “Deploying a complete ML framework for real-time bidding” - In this interactive chalk talk, learn tips, tricks, and best practices for how to run machine learning for high-throughput, ultra-low-latency advertising workloads in the cloud. Discover a new framework using Amazon SageMaker Studio and Amazon EMR that can help organizations reduce heavy lifting and more easily deploy a complete purpose-built ML pipeline for OpenRTB protocols and real-time inference. Learn how to deploy an ML code kit and train models that are preconfigured for real-time advertising use cases including bid filtering and deduplication, and learn how to easily adapt the kit for other low-latency use cases. Wednesday, November 30, 12:15 PM - 1:15 PM, Level 1, Forum 108, Caesars Forum https://lnkd.in/eYbAVtSK

Beside that, you can meet me at the AMT Booth on Wednesday/Thursday. Re:invent is huge, so don’t bet on coincidences but ping me directly to meet.  #aws #reinvent2022 #reinvent22