Just at #MTM25. Alessandro Alviani and Olivier Boder showcasing what and how to be successful with AI in Journalism.

The talk described how Süddeutsche Zeitung responsibly integrated generative AI—backed by AWS—into editorial workflows and reader products, maintaining high journalistic standards and structured risk management throughout the innovation process.

Amazing journey and a lot of insights. What are you going to build?

Awesome talk, I had the pleasure to witness an early version during the dry runs. Well prepared and packed with amazing details about Süddeutsche Zeitung‘s early adapter journey of responsible AI. Not to be missed!

Wanna learn more about Amazon Web Services (AWS) for Media? Building your own AI-based Systems? Make sure to visit the hashtag #AWS at #MTM2025!

🎨 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗡𝗼𝘄 𝗟𝗶𝘃𝗲 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗲𝗱𝗿𝗼𝗰𝗸! 🚀

Closing my week with learning something exciting new. Announcement is kind of a month old already - I guess this is the price you pay for a fast-paced technology evolution and taking some days off once in a while ;) - still super exciting.

The creative workflow revolution just got a major upgrade! ✨

What’s New: 🔧 9 Powerful Tools Split Into Two Categories:  • Edit Tools: Erase objects, remove backgrounds, search & recolor, inpaint magic  • Control Tools: Sketch-to-photorealistic, structure preservation, style transfer wizardry

𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 – 𝗧𝗵𝗲 𝗣𝗲𝗻𝗱𝘂𝗹𝘂𝗺 𝗞𝗲𝗲𝗽𝘀 𝗦𝘄𝗶𝗻𝗴𝗶𝗻𝗴?!

Enterprises have long followed a familiar rhythm. A major consulting firm arrives, declares centralization the new path to efficiency; a few years later, another urges decentralization for speed and innovation. The pattern repeats—a pendulum in motion, each swing leaving behind new org charts and transformation decks.

𝗕𝘂𝘁 𝗶𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗱𝗲𝘀𝘁𝗶𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝘆𝗰𝗹𝗲?

AWS strategists Matthias Patzak and Tom Godden suggest not. In their article “Centralizing or Decentralizing Generative AI? The Answer: Both, [1] ” they propose a hybrid model that breaks the pendulum pattern. Instead of constant swings, organizations can build stability: centralizing AI foundations (governance, infrastructure, compliance) while decentralizing AI innovation across business domains.

Do you struggle on how to generate business value from AI?

This is a good start of an use case collection. Peaking behind the curtain on how they use AI in their own business. OpenAI describes the use case, results they achieved and what they found to be key for success like constantly redefining what is good and use feedback.

This is not copy and paste. You need to build your own for you own business. But these are great starters.

🚨 Anthropic Claude Sonnet 4.5 released! This is exciting. Looking forward to give it a spin. Amazing to see the pace of innovation at Anthropic and very pleased to be able to use it from day 1 in Amazon Bedrock.

1️⃣ Sonnet 4.5 shines at complex, multi-step tasks with significantly improved tool handling and memory management. Teams can build agents that proactively patch security vulnerabilities, conduct comprehensive financial analysis, and transform research into actionable insights.

Super interesting AI content at the upcoming Medientage München. Many interesting talks and people to meet.

#AWS will be at the event. Looking forward to our keynote and masterclass. Details in the event agenda/ MTM post below.

We also will have out own booth to welcome you for deeper conversations and some interesting demos.

Looking forward to meet you there!

🚨 Medientage München: #AWS and #Amazon Prime Video on-site …

Time is flying fast and empty slots in agendas are gone fast. Hence a quick heads-up. We will be at MEDIENTAGE MÜNCHEN in October (22nd -24th).

Our talks have been submitted - some exciting content waiting for you - and this year we will also have a booth, so that we can dive deeper!

1️⃣ Keynote (with Süddeutsche Zeitung): Künstliche Intelligenz, echter Impact - Wie die SZ mit generativer KI Innovationen verantwortungsvoll vorantreibt" - https://lnkd.in/ez44X8fe Speakers: Alessandro Alviani, Olivier Boder

Want to reduce the cost of your production GenAI workload? Or - want to reduce the cost of your GenAI PoC, so that you finally can afford to put it in front of your customers?

Have a look into Markus’ Cost Reduction Strategies below. If you struggle -let me know and we dive deeper on this.

Also anything missing?