Just returned super excited from the chalk talk Bishesh Adhikari and I had here at #reinvent on the topic of generative AI use cases in Advertising & Marketing.

💪Together we developed a GenAI flywheel for advertising&marketing and designed good parts of a solution architecture.

🙏To everyone who volunteered their time to join us and make it a vivid, open discussion. I learned a lot and can’t wait what you’re going to build in future…

🎬I just arrived in Las Vegas today and already met some customers, partners and colleagues - I love the vibe. If you are around, give me a buzz that we can meet.

💭This year I took the time and made a dream come true which sparked 25+ years ago while reading “The RIVER THAT FLOWS UPHILL” by Calvin. Finally got to experience the Grand Canyon with some good friends. What an experience!

Loads of awesome sessions on Generative AI next week at #reinvent2023. Check out this guide and make sure that you reserve your seats. Also, this is only a subset of the vast variety of sessions on that topic - so study the session catalogue carefully…

On my way back from an intense but fulfilling week with customers, partners and colleagues, I got some time — specifically 6 minutes - in the train to make my own 1st experience with PartyRock(https://partyrock.aws/), which is an easy and fun way to build prototypes and fun applications with Generative AI fuelled by Amazon Bedrock(https://lnkd.in/etx_qVKH).

After only 6 minutes I got a running& published app - MarketGenie -using Generative AI to Create a Marketing Campaign. Below screenshot shows you the final outcome. 

Seeking for some inspiration and prescriptive guidance on how to engineer prompts for your marketing & advertising use cases, I can highly recommend to have a read of this blog post: https://lnkd.in/etiWWiW3 By the way - a lot of this can be easily transferred to other industry use cases. Big kudos to Philipp Kaindl and Tristan Nguyen for writing this up so nicely 😀 … Some of this Bishesh Adhikari and I will apply in our re:invent chalk talk. No idea what I’m talking about or not registered yet? - head over to https://lnkd.in/eXxUKH_r

You are following the #GenAI topic and wondering how to apply it in #Advertising and #Marketing use cases? Or maybe you already build something and want to extend your knowledge? Let’s dive deep together!

In this chalk talk, Bishesh Adhikari and I will explore the latest capabilities of Generative AI and its applications in the Advertising industry. Learn how to implement capabilities of AWS Generative AI services including Amazon Bedrock and Amazon SageMaker JumpStart, and dive deep into white-boarding use cases such as content creation and social media optimization.

Read entirely - Exciting news at the end 😃 : On my way back from AWS Summit in Johannesburg(https://lnkd.in/eWAygbwA). Feeling a little tired after the night flight, but my mind is super awake from all the awesome impressions. Great customer conversation, connecting to the team and tipping the toe into South Africa - definitely need to come back :)

Big Shout out to the team rocking the GenAI Track:  Jason Nicholls, Johan John, Heiko Hotz, Kgomotso Welcome, Oren Steinberg, Mia Chang, Dr. Sokratis Kartakis, Laura Al-Richane and John Adelana. Glad to meet known and new faces. Rockstar team 😎 !

The silence before the storm - actually not really as it is super windy today 😉. Nevertheless a quiet day in Johannesburg due to national holidays. At the same time busy as speakers meet to fin tune presentations and get ready for tomorrow’s AWS Summit Johannesburg (https://lnkd.in/eWAygbwA).

First time for me in Africa and I’m fascinated by its people, culture, landscape and wild life. Soaking it in.

If you happen to be around at the summit, make sure that we bump into each other. Just give me a buzz or find me at the ML booth.

On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customers, partners and colleagues.

So many interesting topics, but I’m super thrilled about AWS Media&Entertainment launching a new Solution Area: Monetization (https://lnkd.in/e2JyaGiy). Interested in Monetization and/or GenAI? Make sure that you pay the AWS booth a visit - rumours say that there might be some nice demo use cases waiting for you… 😉

Yesterday we run the Machine Learning for Real-Time Advertising Workshop(https://lnkd.in/eXNiCAex) in our London offices. Absolut thrilling conversations and deep discussion with customers. Some of them just trained their first ML model while others evolved their knowledge of end-2-end machine learning. In the workshop we implemented the use case of traffic filtering from raw data to deployment of the model in production. Thanks for spending your time with us!

Interesting to dive deep into this on your own? Workshop content is available at: https://lnkd.in/e6MuEF8D