Sharing some positive energy from my morning run and the nice progress in preparation for next week’s MEDIENTAGE MÜNCHEN.

I’m planning to be at the event for all 3 days - happy to meet you there. I’ll be running two session there:

Oliver and I will kick-off on Wednesday with the masterclass “Von der Idee zur Realität” where we dive deep into various use cases for GenAI in the Media&Entertaining industry and how you can build those on AWS. [German Session]

🚅 On my way to IBC - International Broadcasting Convention 2024. Reflecting on what happened since last year’s IBC. Leaving inflated expectations on AGI aside, it’s amazing to see how much progress we see in the adoption of (Gen)AI in M&E industry to improve end-user experience and drive successful monetisation of content, which eventually can translate in more and more-interesting content for end-users.

💡 Having that said, one of the key impact of the strong GenAI focus in the society was that - finally - “traditional AI got more and more adopted. Not every use case requires a frontier foundation model ;)

😮 Very exciting times at NAB. Generative AI(GenAI) based solutions are changing the world of Advertising and Marketing.

🎙 Thanks to Anuj Gupta for sharing the solution demo on contextual advertising. Have a look at the demo page(https://lnkd.in/ehXMweRd) which contains an architecture blueprint for a GenAI based contextual advertising solution for video content. Don’t miss the demo walk-through video by Aramide Kehinde on the same page. 10 mins of your time which is well invested.

First day at IBC. Loads of good customer interactions. Pleased to see the Ad Creative GenAI demo at the AWS booth. Kudos to Anuj Gupta and the demo teamto make this happen. If you are at the IBC make sure to drop by for a live demo. In any case you find more information on this and the many other monetisation demos in Michael Santana’s blog post: https://lnkd.in/eZvyUqHG #aws #ibc #genai #adtech

On my way to the IBC in Amsterdam.(https://show.ibc.org/) The train just passed the border and I get some time to prepare the upcoming days. My first IBC and very much looking forward to meet customers, partners and colleagues.

So many interesting topics, but I’m super thrilled about AWS Media&Entertainment launching a new Solution Area: Monetization (https://lnkd.in/e2JyaGiy). Interested in Monetization and/or GenAI? Make sure that you pay the AWS booth a visit - rumours say that there might be some nice demo use cases waiting for you… 😉

Dieser Vortrag von Johannes Eiglsperger und Joachim Aumann liefert spannende Einsichten rund um das Thema Live TV aus der Cloud. Dringende Empfehlung und alleine dieser Vortrag ist schon die Reise nach Berlin wert. Wenn von Euch treffe ich in Berlin? Unter https://lnkd.in/enQ-tuJ2 könnt ihr Euch kostenfrei für die Veranstaltung registrieren. #aws #awssummit2022 #berlin #awssummit