Working in monetisation, advertising or markteting and you’re not sure what kind of use cases can be enhanced with AI Agents? Found your use case but struggle with implementation as too many choices to be made?

This solution guidance for advertising agents on AWS has you covered. Source code included!

So great to see that published. Many folks at #ibc where asking for access :) - awesome work Zelle Steyn and team!

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗔𝗪𝗦 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗱𝗧𝗲𝗰𝗵 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀! 🚀

AWS just launched RTB Fabric - a purpose-built solution for real-time bidding workloads that’s changing the game for advertising technology!

💡 What is it? A fully managed service designed specifically for high-volume, low-latency ad tech operations that handles billions of QPS with consistent sub-millisecond response times.

🔍 𝗞𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

  70% cost reduction compared to traditional infrastructure   Sub-millisecond latency at massive scale   Zero operational overhead with fully managed service   Built-in redundancy across availability zones

This is huge news for Advertising Customer.

AWS RTB Fabric is a newly announced fully managed AWS service designed specifically for real-time bidding workloads in advertising technology. It provides AdTech companies a dedicated, high-performance private network with single-digit millisecond latency and up to 80% lower networking costs compared to traditional cloud connections. This service eliminates the need for costly colocation infrastructure or long-term commitments.

So happy to see this unfolding!

🛒 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗶𝘀 𝗺𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗮𝘀 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗽𝗼𝗰𝗸𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗮𝗴𝗲𝗻𝘁𝘀 - 𝗕𝘂𝘁 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝘃𝗶𝘃𝗮𝗹 𝗼𝗳 𝘁𝗵𝗲 “𝗣𝗿𝗶𝗻𝘁 𝗦𝗰𝗿𝗲𝗲𝗻” 𝗯𝘂𝘁𝘁𝗼𝗻?

⏰ It’s hard to take a breath and find time to actually try and experience how well things are working in this fast-paced progress of all things Agentic AI.

🎯 Hence, I’m delighted to read the detailed deep dive by my colleague Thorben Sanktjohanser, who put all this into practice, collected data points, and shared everything with us - not only to read about his experience and results, but he also provided us the code to continue his experiments or easily adopt this for our own use.

🧳 On my way back from yesterday’s “Amazon Ad Tech Summit 2025” in Munich. Looking back at a packed day with loads of insights, new connections and reunion with dear colleagues.

💡 The ability to derive insight from data is driving revenue and Generative AI in Advertising and Marketing is an actual thing 🙃 . Learned also a lot about the offering of Amazon Ads and it was absolutely fascinating to hear all the value customer’s feedback in the breaks and during the panels.

Last week I had the pleasure to join and present at the AWS GenAI Roundtable: Transforming the Marketing, Advertising, and Publishing Industry (https://lnkd.in/epV8Wa26) event.

Great opportunity to share my holiday pics to a wider audience. Kidding and not kidding. Used those to visualise the inflated expectations of LLM capabilities we experience and at the same time talked about the fantastic opportunities LLMs bring to the various industries. Check out Mark Watkins’s post on the event(https://lnkd.in/ey8Q8WiF), where he is referencing some of the demos the team showcased in the event and available online for your own consumption. Highly recommended to have a look. Source code available on GitHub!